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Locala Appoints Isabelle Winkler as Country Manager, Switzerland

Isabelle Winkler joins Locala as Country Manager for Switzerland, bringing over 20 years of international business development experience to the new market. Zurich, Switzerland, June 1, 2022 – Locala, the worldwide leader in driving consumers to stores and proving the results, announced the appointment of Isabelle Winkler to lead business development for the Swiss market. …

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Leveraging Technology and Real Time to Generate In-Store Traffic

With the hybridization of consumption modes accelerated by Covid, stores must rethink their strategy to generate traffic. This is what Locala helps them do, as founder and CEO, Christophe Collet, explains. What is Locala’s mission and what are its solutions? For more than 10 years, Locala has been a leader in the drive-to-store market. We …

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The Importance of UX Design on Ad Platforms

Learn why Sophie Delrot, VP Design at AskLocala, believes good UX design is key when creating an ad platform that actually performs – especially for small and medium businesses. Digital advertising has gone through many stages of evolution throughout the years. However, ever since programmatic—that is, data-driven, automated, digital—ad buying has become the norm for …

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S4M is now Ask Locala

Global Rebrand Announcement We started S4M in 2012 with a single goal – create the best platform the world has ever seen for driving consumers to stores and proving the results. Ten years later, the top retailers, restaurant chains, and, auto dealerships from around the world look to us as their go-to partner for driving …

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S4M Celebrates Ten Year Anniversary and Rapid International Expansion With Worldwide Rebrand and Rename

Following impressive growth and increased penetration within the world’s top agencies and brands, the company has announced that it is further evolving. NEW YORK, March 3, 2022 – S4M, the leading drive-to-store platform for tier-one retailers, restaurants & auto dealerships, today announced it is rebranding to Ask Locala. The company was founded a decade ago …

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Arnaud Bret announced as the new Global Chief Revenue Officer at S4M

S4M names Arnaud Bret as New Global Chief Revenue Officer Bret brings more than 25 years of experience leading sales and business development initiatives for top enterprise technology vendors, including Amazon and Blackberry. New York / Paris February 25, 2022 – S4M, the leading location-based platform for tier-1 retailers, restaurants & auto dealerships, today announced …

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S4M appoints Benvenuto Alfieri as Country Manager Italy

The digital advertising expert comes back to the drive-to-store platform to accelerate its local growth Milan, 21 December 2021 – S4M, the leading location-based platform for tier-1 retailers, restaurants and auto dealerships, today announced the appointment of Benvenuto Alfieri as Country Manager Italy to lead the company’s expansion in the region. Alfieri previously held the …

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The impact of Apple’s iOS AppTrackingTransparency on S4M clients

As a largely responsible, self-regulated sector, the AdTech industry has regularly taken a mindful stance on data collection and consumer privacy throughout its existence. With the launch of Apple’s App Tracking Transparency Framework (ATT) in iOS 14.5 and continuation in iOS 15, Apple has used their vertical integration of hardware and software to limit access …

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‘Tis the Season to SHOP

This holiday season, “revenge shopping” will very much be top of mind for many shoppers who have been ravenous to return to pre-pandemic shopping habits. With heavy consumer demand and vaccination numbers continuing to increase, a dynamic  opportunity for brick and mortar stores has arisen all over the world. Looking back just one short year …

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S4M appoints Armelle Quenard Chief People Officer

Criteo’s former People Partner joins the drive-to-store platform as Chief People Officer to steer its HR actions  Paris, 25 August 2021 – S4M, the leading drive-to-store platform for tier-1 retailers, restaurants & auto dealerships, today announced the appointment of Armelle Quenard as Chief People Officer to lead the company’s human resources strategy and development. With …

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We’re standing together with Belgium to help flood victims

Nearly two weeks after unprecedented rains have hit several regions across Europe, Belgium is slowly recovering and rebuilding what has been devastated. In this very difficult and painful time, S4M’s thoughts and prayers are with the families of those victims and all in Belgium who have been affected by this catastrophe. At S4M, we want …

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S4M is named on AdExchanger’s 2021 Programmatic Power Players

Last week, S4M was named on the ‘2021 Programmatic Power Players’ list at AdExchanger. This list recognizes the top agencies and strategic partners in the programmatic advertising world. The judges evaluated hundreds of agencies and strategic partners worldwide based on the strength and breadth of offerings, documented case studies and client references. At S4M, we …

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S4M names Cameron V. Peebles Global Chief Marketing Officer

The industry veteran joins the drive-to-store platform to lead its global growth  New York, 29 June 2021 – S4M, the leading location-based platform for tier-1 retailers, restaurants & auto dealerships, today announced the appointment of Cameron V. Peebles as Global Chief Marketing Officer to lead the company’s worldwide marketing initiatives. With an impressive 22-year career …

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Deterministic Audience Insights For Drive-to-Store Campaigns

S4M partnered with zeotap, the global deterministic identity and data platform. This partnership enables S4M to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM. Zeotap provides data from unique enterprise sources such as security companies and payroll providers. It …

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Générez du trafic vers vos magasins avec le ciblage d’audience de S4M

S4M, la plateforme drive-to-store, cible la bonne audience pour vos campagnes drive-to-store. Notre plate-forme propriétaire Fusio est la boîte à outils tout-en-un pour les spécialistes du marketing, fournissant des informations grâce au ciblage d’audience qui vous aideront à attirer les bons clients dans vos magasins physiques. Ce ciblage consiste à analyser le comportement agrégé des …

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Indirizza traffico verso i tuoi negozi con il targeting per pubblico di S4M

S4M, la piattaforma drive-to-store, si rivolge al pubblico giusto per le tue campagne drive-to-store. La nostra piattaforma proprietaria Fusio è il kit di strumenti all-in-one per gli esperti di marketing, che fornisce approfondimenti attraverso il targeting del pubblico che ti aiuterà a portare i clienti giusti nei tuoi negozi fisici. Questo targeting consiste nell’analisi del …

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Drive Traffic to Your Stores with S4M’s Audience Targeting

S4M, the drive-to-store platform, targets the right audience for your drive-to-store campaigns. Our proprietary platform Fusio is the all-in-one tool kit for marketers, providing insights through audience targeting that will help you get the right customers into your brick-and-mortar stores. This targeting consists of analyzing aggregated online and offline consumer behavior like historical location data …

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S4M launches its very first Retail Insights Barometer

There’s no denying it, the retail revolution is underway! Whether it’s from a digital or societal perspective, the industry is facing some profound changes that have been accelerated by the health crisis we are going through today. If digital-savvy consumers already wanted to regain control of their purchases before the crisis, helped by technology and …

S4M launches its very first Retail Insights Barometer Read More »

Daniel Muñoz joins S4M as Sales & Business Development Director Spain

The digital advertising expert joins the drive-to-store platform to impulse its growth in the region London, 14 June 2021 – S4M has appointed Daniel Muñoz as Sales & Business Development Director Spain to help the company scale up its operations and growth in the Spanish market. With a career in digital media spanning more than …

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Use one platform to improve your multichannel campaigns

We all know that a well-greased machine is much more than the simple sum of its parts. In the same way, multichannel campaigns are complex machines that work better when treated as one activity instead of multiple single-channel campaigns.  And planning your multichannel campaigns doesn’t end just with crafting your strategy, it also includes planning …

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Grand reopening – Belgium welcomes customers back to stores

2020 was the most unpredictable year most retailers have ever seen. But one thing is for sure, after long months of successive lockdowns, closed shops and social distancing, customers are ready, willing and able to hit their favorite spots. And today, the wait is finally over! Starting this week, Belgium will begin easing coronavirus restrictions …

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Use a store-centric strategy to increase visits across all your stores

Planning a national drive-to-store campaign should be done with a store-centric strategy in place to increase visits. Although bringing a national campaign with a store-centric strategy together might be a bit more complex, you already have all the knowledge you need from regional or local activities. You’ll just need to apply that perspective to a …

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S4M appoints new Country Managers for Benelux and Switzerland

London, April 9, 2021 – S4M has appointed Benjamin Sekkai as Country Manager Benelux and Sebastien Clement as Country Manager Switzerland to lead the drive-to-store platform and oversee its expansion in local markets. Before joining S4M, both Sekkai and Clement held senior positions at some of the industry’s biggest companies. Among others, Sekkai was Country …

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S4M Stars – Sarah Hamouda, Conseillère juridique

Nous sommes une équipe en pleine croissance, dédiée à faire de S4M la principale plateforme de drive-to-store au monde. Chaque jour, nous créons, codons, concevons et améliorons notre plateforme pour offrir à nos clients la meilleure expérience drive-to-store possible. Chez S4M, nous aimons ce que nous faisons et les gens avec qui nous le faisons. …

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S4M Stars – Sarah Hamouda, consulente legale

Siamo un team in crescita, dedicato a rendere S4M la piattaforma drive-to-store leader a livello mondiale. Ogni giorno creiamo, codifichiamo, progettiamo e miglioriamo la nostra piattaforma per offrire ai nostri clienti la migliore esperienza drive-to-store possibile. In S4M amiamo ciò che facciamo e le persone con cui lo facciamo. Vieni a conoscerci! Cosa significa essere …

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S4M produce il Tech 120 francese per il secondo anno consecutivo

Ogni anno, French Tech 120 seleziona 120 promettenti start-up francesi con il potenziale per diventare leader tecnologici globali. Siamo molto orgogliosi di aver fatto il taglio per il secondo anno consecutivo, che è un fantastico riconoscimento della nostra tecnologia drive-to-store. Dopo uno strano 2020, comparire in questa lista è ancora più significativo. È una solida …

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S4M dans le French Tech 120 pour la deuxième année consécutive

French Tech 120 sélectionne chaque année 120 start-up françaises prometteuses ayant le potentiel de devenir des leaders technologiques mondiaux. Nous sommes très fiers d’avoir fait la coupe pour la deuxième année consécutive, ce qui est une reconnaissance fantastique de notre technologie drive-to-store. Après une année 2020 étrange, figurer dans cette liste est encore plus significatif. …

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S4M Stars – Geoffrey Dupeyron, responsable commercial senior

Nous sommes une équipe en pleine croissance, dédiée à faire de S4M la principale plateforme de drive-to-store au monde. Chaque jour, nous créons, codons, concevons et améliorons notre plateforme pour offrir à nos clients la meilleure expérience drive-to-store possible. Chez S4M, nous aimons ce que nous faisons et les gens avec qui nous le faisons. …

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Stelle S4M – Geoffrey Dupeyron, Senior Trading Manager

Siamo un team in crescita, dedicato a rendere S4M la piattaforma drive-to-store leader a livello mondiale. Ogni giorno creiamo, codifichiamo, progettiamo e miglioriamo la nostra piattaforma per offrire ai nostri clienti la migliore esperienza drive-to-store possibile. In S4M amiamo ciò che facciamo e le persone con cui lo facciamo. Vieni a conoscerci! Cosa significa essere …

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Maîtrisez les astuces de la publicité drive-to-store avec The Drive-to-Store Handbook

2020 a été une année particulièrement difficile pour le brick-and-mortar. En plus des préoccupations persistantes telles que le passage au commerce électronique ou la manière d’interagir avec les clients à la recherche d’expériences en magasin plus innovantes, les détaillants devaient désormais faire face à une pandémie mondiale qui modifiait le marché comme jamais auparavant. La …

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Padroneggia i trucchi della pubblicità drive-to-store con il Manuale Drive-to-Store

Il 2020 è stato un anno particolarmente difficile per i mattoni e malta. Oltre alle preoccupazioni in corso come il passaggio all’e-commerce o come interagire con i clienti in cerca di esperienze in negozio più innovative, i rivenditori ora hanno dovuto fare i conti con una pandemia globale che stava cambiando il mercato come mai …

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Master the tricks of drive-to-store advertising with The Drive-to-Store Handbook

2020 was a particularly difficult year for brick-and-mortar. On top of ongoing concerns like the shift to ecommerce or how to engage with customers looking for more innovative in-store experiences, retailers now had to contend with a global pandemic that was shifting the marketplace like never before. Social distancing and successive lockdowns took their toll …

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66 % des membres de la génération Z achèteront en magasin leurs aliments et leurs boissons

La pandémie de COVID a définitivement modifié l’industrie de l’épicerie, entraînant la croissance accélérée des systèmes de commande et de livraison d’épicerie en ligne, mais les gens préfèrent toujours faire leurs courses en magasin pour leurs courses et leur nourriture. La croissance d’une année sur l’autre des achats d’épicerie en ligne ralentira à 4,9 % …

66 % des membres de la génération Z achèteront en magasin leurs aliments et leurs boissons Read More »

Il 66% della Gen Z farà acquisti in negozio per i propri cibi e bevande

La pandemia di COVID ha decisamente alterato l’industria alimentare, provocando la crescita accelerata dei sistemi di ordinazione e consegna di generi alimentari online, ma le persone preferiscono ancora fare acquisti in negozio per i loro generi alimentari e cibo. La crescita anno su anno della spesa online rallenterà al 4,9% nel 2021, in calo rispetto …

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66% of Gen Z will shop in-store for their food and beverages

The COVID pandemic definitely altered the grocery industry, bringing on the accelerated growth of online grocery ordering and delivery systems, but people still prefer to shop in-store for their groceries and food. Year-over-year growth of online grocery shopping will slow to 4.9% in 2021, down from a 41.9% growth rate in 2020.  According to data …

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S4M Stars – Laura Weig, responsable des connaissances

Nous sommes une équipe en pleine croissance, dédiée à faire de S4M la principale plateforme de drive-to-store au monde. Chaque jour, nous créons, codons, concevons et améliorons notre plateforme pour offrir à nos clients la meilleure expérience drive-to-store possible. Chez S4M, nous aimons ce que nous faisons et les gens avec qui nous le faisons. …

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Stelle S4M – Laura Weig, Responsabile Insights

Siamo un team in crescita, dedicato a rendere S4M la piattaforma drive-to-store leader a livello mondiale. Ogni giorno creiamo, codifichiamo, progettiamo e miglioriamo la nostra piattaforma per offrire ai nostri clienti la migliore esperienza drive-to-store possibile. In S4M amiamo ciò che facciamo e le persone con cui lo facciamo. Vieni a conoscerci! Cosa significa essere …

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S4M Academy Podcast Episode 6 avec IAB Europe : 2020 est-elle l’année de la publicité humanisée ?

2020 a été l’année la plus imprévisible pour la publicité que la plupart d’entre nous aient jamais vue. Mais avec l’imprévisibilité, il y a eu beaucoup d’innovation et de réimagination de la part des marques. Une chose que nous avons remarquée est que les marques ont vraiment adapté leur façon de parler et de se …

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S4M Academy Podcast Episode 6 con IAB Europe: il 2020 è l’anno in cui la pubblicità umanizza?

Il 2020 è stato l’anno più imprevedibile per la pubblicità che la maggior parte di noi abbia mai visto. Ma con l’imprevedibilità è arrivata molta innovazione e reimmaginazione dai marchi. Una cosa che abbiamo notato è che i marchi hanno davvero adattato il modo in cui parlano e si sono collegati ai loro consumatori. La …

S4M Academy Podcast Episode 6 con IAB Europe: il 2020 è l’anno in cui la pubblicità umanizza? Read More »

S4M Academy Podcast Episode 6 featuring IAB Europe: Is 2020 the year that humanized advertising?

2020 was the most unpredictable year for advertising that most of us have ever seen. But with the unpredictability came a lot of innovation and reimagination from brands.  One thing that we noticed is that brands really adapted how they spoke and connected to their consumers. Advertisements were no longer about purely selling products, but …

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Understanding visits and other metrics in drive-to-store campaigns

As drive-to-store campaigns become more mainstream, it’s important to understand what metrics mean for the provider you are running campaigns with. ‘Visits’ can be measured or calculated in several ways, so to truly compare the impact of campaigns run across different platforms, you need to understand what each metric means for each solution. What is …

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Podcast S4M Academy: Episodio 5 con EcoTree: come piccoli atti possono portare a grandi cambiamenti

Spesso c’è l’idea che la tua voce non conti, il tuo voto non abbia importanza o che se dici qualcosa potrebbe non avere l’impatto che speri. Questo a volte sembra vero per molti di noi. Ma cosa succede quando sfidi quel pensiero e fai il piccolo passo? In questo episodio, Guillaume Dannaud, Corporate Partnerships Officer …

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Podcast S4M Academy : Épisode 5 avec EcoTree : comment de petits actes peuvent entraîner de grands changements

Il y a souvent l’idée que votre voix ne compte pas, que votre vote n’a pas d’importance, ou que si vous dites quelque chose, cela pourrait ne pas avoir autant d’impact que vous l’espérez. Cela semble parfois vrai pour beaucoup d’entre nous. Mais que se passe-t-il lorsque vous défiez cette pensée et que vous faites …

Podcast S4M Academy : Épisode 5 avec EcoTree : comment de petits actes peuvent entraîner de grands changements Read More »

S4M Academy Podcast: Episode 5 featuring EcoTree: How small acts can result in big changes

There’s often the notion that your voice doesn’t count, your vote doesn’t’ matter, or that if you say something it might not be as impactful as you hope. This sometimes feels true to many of us. But what happens when you challenge that thought and you take the small step? In this episode, Guillaume Dannaud, …

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S4M Stars – Elijah Zechariah Zhang, Studio Design Manager

Siamo un team in crescita, dedicato a rendere S4M la piattaforma drive-to-store leader a livello mondiale. Ogni giorno creiamo, codifichiamo, progettiamo e miglioriamo la nostra piattaforma per offrire ai nostri clienti la migliore esperienza drive-to-store possibile. In S4M amiamo ciò che facciamo e le persone con cui lo facciamo. Vieni a conoscerci! Cosa significa essere …

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S4M Stars – Elijah Zechariah Zhang, directeur de la conception du studio

Nous sommes une équipe en pleine croissance, dédiée à faire de S4M la principale plateforme de drive-to-store au monde. Chaque jour, nous créons, codons, concevons et améliorons notre plateforme pour offrir à nos clients la meilleure expérience drive-to-store possible. Chez S4M, nous aimons ce que nous faisons et les gens avec qui nous le faisons. …

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Sécurité de la marque et protection contre la fraude publicitaire dans Fusio

Maintenir l’image d’une marque tout en s’assurant que votre publicité touche de vraies personnes est un défi, mais l’utilisation de la bonne technologie peut vous faciliter la tâche. Selon l’IAS, les pertes liées à la fraude publicitaire ont diminué de 10 % depuis 2017, mais elles représentent toujours environ 5,8 milliards de dollars pour la seule publicité …

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Sicurezza del marchio e protezione dalle frodi pubblicitarie a Fusio

Mantenere l’immagine di un marchio assicurandoti che la tua pubblicità raggiunga persone reali è una sfida, ma l’utilizzo della giusta tecnologia può renderlo facile. Secondo la IAS, le perdite per frode pubblicitaria sono diminuite del 10% dal 2017, ma rappresentano ancora circa 5,8 miliardi di dollari solo sulla pubblicità display digitale. Non sorprende che gli …

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S4M promuove misure di sicurezza del marchio e frode pubblicitaria con l’integrazione di IAS

NEW YORK – 2 dicembre 2020 – S4M ha annunciato oggi l’integrazione globale di Integral Ad Science (IAS) per i segmenti di targeting nella sua piattaforma drive-to-store Fusio. IAS è il leader globale nella verifica degli annunci digitali, offrendo tecnologie che promuovono media pubblicitari di alta qualità. Secondo l’ultimo Media Quality Report di IAS, le …

S4M promuove misure di sicurezza del marchio e frode pubblicitaria con l’integrazione di IAS Read More »

S4M améliore la sécurité de la marque et les mesures de fraude publicitaire avec l’intégration IAS

NEW YORK – 2 décembre 2020 – S4M a annoncé aujourd’hui l’intégration mondiale des segments de ciblage Integral Ad Science (IAS) dans sa plateforme de drive-to-store Fusio. IAS est le leader mondial de la vérification des publicités numériques, offrant des technologies qui génèrent des supports publicitaires de haute qualité. Selon le dernier rapport sur la …

S4M améliore la sécurité de la marque et les mesures de fraude publicitaire avec l’intégration IAS Read More »

S4M Furthers Brand Safety and Ad Fraud Measures with IAS Integration

NEW YORK – December 2, 2020 – S4M announced today the global integration of Integral Ad Science (IAS) targeting segments in its drive-to-store platform Fusio. IAS is the global leader in digital ad verification, offering technologies that drive high-quality advertising media. According to IAS’ latest Media Quality Report, campaigns in which fraud mitigation tools were …

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S4M remporte le prix de la “Meilleure solution d’attribution” aux Drum Digital Advertising Awards

Il y a deux semaines, S4M a remporté le prix de la “Meilleure solution d’attribution” aux Drum Digital Advertising Awards APAC. Ces prix récompensent les entreprises qui proposent des publicités coupées, ainsi que les personnes, les équipes, les produits et les services talentueux qui font la plus grande différence dans le monde de la publicité …

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S4M vince la “Best Attribution Solution” ai Drum Digital Advertising Awards

Due settimane fa, S4M ha vinto la “Best Attribution Solution” ai Drum Digital Advertising Awards APAC. Questi premi premiano le aziende che offrono pubblicità incisiva e le persone, i team, i prodotti e i servizi di talento che stanno facendo la differenza più grande nel mondo della pubblicità digitale. I giudici stavano cercando la migliore …

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S4M wins ‘Best Attribution Solution’ at The Drum Digital Advertising Awards

Two weeks ago, S4M won ‘Best Attribution Solution’ at The Drum Digital Advertising Awards APAC. These awards recognize businesses that deliver cut-through advertising, and the talented individuals, teams, products and services that are making the biggest difference in the digital advertising world. The judges were looking for the best attribution solution available to the APAC …

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Tirez le meilleur parti du Black Friday de cette année avec la publicité Drive-to-Store

Avec les vacances qui approchent à grands pas, les annonceurs réfléchissent aux meilleurs canaux pour conduire en magasin tout en faisant la promotion de leurs offres Black Friday. Mais avec le grave impact que la pandémie a eu sur les ouvertures de magasins, les stocks et les heures d’ouverture, amener les gens à visiter est …

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Ottieni il massimo dal Black Friday di quest’anno con la pubblicità Drive-to-Store

Con le festività dietro l’angolo, gli inserzionisti stanno valutando i migliori canali per guidare in negozio mentre promuovono le loro offerte del Black Friday. Ma con il grave impatto che la pandemia ha avuto sulle aperture dei negozi, sull’inventario e sugli orari, convincere le persone a visitare è diventata una sfida. Ma le persone stanno …

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Make the Most of This Year’s Black Friday with Drive-to-Store Advertising

With the holidays right around the corner, advertisers are considering the best channels to drive in-store while promoting their Black Friday deals. But with the serious impact that the pandemic has had on store openings, inventory, and hours, getting people to visit has become a challenge.  But people are still planning to do their holiday …

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Apprenez à exécuter une publicité drive-to-store efficace avec The Drive-to-Store Handbook

La brique et le mortier ont subi de fortes pressions ces dernières années, et même si les discussions sur une apocalypse du commerce de détail ont peut-être été exagérées, les détaillants ont été confrontés à de nombreux défis, notamment l’essor du commerce électronique, la hausse des loyers immobiliers pour de nombreux magasins et entreprises, ainsi …

Apprenez à exécuter une publicité drive-to-store efficace avec The Drive-to-Store Handbook Read More »

Scopri come eseguire un’efficace pubblicità drive-to-store con il Manuale Drive-to-Store

I mattoni e malta sono stati sottoposti a molte pressioni negli ultimi anni e, sebbene i discorsi sull’apocalisse del commercio al dettaglio avrebbero potuto essere esagerati, i rivenditori hanno dovuto affrontare molte sfide, tra cui il boom dell’eCommerce, l’aumento degli affitti immobiliari per molti negozi e attività commerciali, nonché la richiesta da parte dei consumatori …

Scopri come eseguire un’efficace pubblicità drive-to-store con il Manuale Drive-to-Store Read More »

Learn how to execute effective drive-to-store advertising with The Drive-to-Store Handbook

Brick-and-mortar has been under a lot of pressure in recent years, and while talk of a retail apocalypse might have been overblown, retailers have faced a lot of challenges, including the boom of eCommerce, the rise of real estate rents for many shops and businesses, as well as the demand from consumers for better, more …

Learn how to execute effective drive-to-store advertising with The Drive-to-Store Handbook Read More »

Stratégies publicitaires pour garder votre entreprise en tête pendant le confinement

2020 n’a pas été une année facile pour les détaillants de rue, et avec davantage de restrictions de type verrouillage qui se profilent à l’approche des mois d’hiver, une stratégie classique de drive-to-store pourrait ne pas être le bon choix pour toutes les entreprises. Rester à l’esprit et montrer à votre public comment vous le …

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Strategie pubblicitarie per mantenere la tua attività al primo posto durante il lockdown

Il 2020 non è stato un anno facile per i rivenditori al dettaglio e, con ulteriori restrizioni di tipo lockdown che incombono in vista dei mesi invernali, una classica strategia drive-to-store potrebbe non essere la scelta giusta per ogni azienda. Rimanere al primo posto e mostrare al tuo pubblico come lo stai ancora supportando può …

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Advertising strategies to keep your business top of mind during lockdown

2020 hasn’t been an easy year for high-street retailers, and with more lockdown-type restrictions looming ahead of the winter months, a classic drive-to-store strategy might not be the right choice for every business. Remaining top of mind and showing your audience how you’re still supporting them can mean a speedy recovery when you go back …

Advertising strategies to keep your business top of mind during lockdown Read More »

S4M Academy Podcast: Episode 4 featuring Givsly: Why Corporate Purpose is Crucial for Businesses

Corporate Social Responsibility has been sort of a buzzword in the industry over the past couple of years, but 2020 has really made businesses put their money, and their time, where their mouth is.  With Generation Z becoming a large part of the working population, we are seeing the increase of interest from internal employees …

S4M Academy Podcast: Episode 4 featuring Givsly: Why Corporate Purpose is Crucial for Businesses Read More »

Plan your drive-to-store campaigns with our new location intelligence tool

Whether you are starting your drive-to-store advertising journey or you are seasoned in increasing your store traffic, there’s one thing that is true: you need data to make the right decisions.  In this case, you need visitation data for the stores where you are running campaigns to understand the impact across the board. But you …

Plan your drive-to-store campaigns with our new location intelligence tool Read More »

S4M’s drive-to-store technology certified by the Mobile Marketing Association

S4M granted the Drive-to-Trust ‘Right Place’ label for their drive-to-store capabilities PARIS, October 26, 2020 – The Mobile Marketing Association, in partnership with the CESP, has granted S4M the Drive-to-Trust ‘Right Place’ certification for their drive-to-store technology. This certification acknowledges drive-to-store advertising solutions that deliver effective local or geolocated campaigns and guarantees the quality of their …

S4M’s drive-to-store technology certified by the Mobile Marketing Association Read More »

S4M wins Best Restaurant Campaign at the OMMA Awards

We’re thrilled to share that S4M won Best Restaurant Campaign at the OMMA Awards for our Nando’s activations in Singapore. For over 10 years, these prestigious awards have been honoring online marketing excellence across all industry sectors by recognizing companies and advertisers that push the potential of digital advertising. Our winning campaign saw Nando’s partner with S4M …

S4M wins Best Restaurant Campaign at the OMMA Awards Read More »

S4M launches Retail Analytics to help advertisers identify in-store traffic trends this holiday season

Store-level insights help brands make smarter advertising investments LONDON, October 21, 2020 – S4M announced today the launch of Retail Analytics, the latest data enhancement of its drive-to-store platform. This new location intelligence product is designed to help advertisers identify store visit trends on both a nationwide and local level, and make better decisions on …

S4M launches Retail Analytics to help advertisers identify in-store traffic trends this holiday season Read More »

S4M Academy Podcast: Episode 3 featuring PubNative: The Importance of the User Experience

Over the past two years, data collection regulations have become more stringent in Europe and the US with GDPR and CCPA. Consumers are now getting back more control over their personal information when it comes to what is being shared with brands through mobile devices.  As these policies come into the public light, consumers are …

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S4M General Counsel Thomas Adhumeau appointed Chair of IAB Europe’s TCF DPA Outreach Working Group

IAB Europe has appointed S4M’s General Counsel Thomas Adhumeau chair of their TCF DPA outreach working group, as the body seeks formal approval of its Transparency and Consent Framework. The DPA Outreach Working Group was set up by the TCF steering group to raise awareness and understanding of the IAB’s Transparency and Consent Framework among …

S4M General Counsel Thomas Adhumeau appointed Chair of IAB Europe’s TCF DPA Outreach Working Group Read More »

S4M Bolsters US Leadership Team with Appointment of Bruce Forester

NEW YORK, October 7, 2020– Bruce Forester has joined S4M as Vice President, Sales, East, a newly created position for the drive-to-store platform’s US market. Bruce joins S4M with over 15 years of experience across the digital advertising space, specializing in location data, mobile, video, and advanced TV. In his new role, Bruce will be responsible for …

S4M Bolsters US Leadership Team with Appointment of Bruce Forester Read More »

S4M Ranks No. 2 on Adweek Fastest Growing Solution Providers with Three-Year Revenue Growth of 351%

Adweek Announces 2020 Adweek 100: Fastest Growing Companies S4M Ranks No. 2 on Adweek Fastest Growing Solution Providers with Three-Year Revenue Growth of 351% NEW YORK, October 5, 2020– Adweek today ranked S4M no. 2 for Solution Providers in its annual Adweek 100: Fastest Growing feature. Fastest Growing honors the 100 top agencies and 10 top solution providers …

S4M Ranks No. 2 on Adweek Fastest Growing Solution Providers with Three-Year Revenue Growth of 351% Read More »

S4M Academy Podcast Lab: Episode 2 featuring VIOOH: The Mobile + DOOH Impact

The onset of digital out of home has shifted what is considered a broadcast medium to a programmatic and dynamic one, merging the benefits of digital planning and measurement with the power of traditional media reach. The channel is now able to leverage advancing technology and gain better access to more consumer data, allowing digital …

S4M Academy Podcast Lab: Episode 2 featuring VIOOH: The Mobile + DOOH Impact Read More »

Top 3 creatives formats for drive-to-store and what makes them great

Crafting a great drive-to-store creative is not rocket science, but it’s something that can make or break a campaign. At S4M we have a creative studio team with over 10 years of experience, and we have crafted many exclusive formats using our proprietary ad builder tool that are optimized for drive-to-store. Here’s what we’ve found …

Top 3 creatives formats for drive-to-store and what makes them great Read More »

S4M Wins “Best Location Based Marketing Platform” Award in 2020 MarTech Breakthrough Awards Program

NEW YORK, September 23, 2020 – S4M, the Drive-to-Store Platform, today announced that it has been selected as the winner of the “Best Location Based Marketing Platform” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the …

S4M Wins “Best Location Based Marketing Platform” Award in 2020 MarTech Breakthrough Awards Program Read More »

S4M launches ‘Proximity by S4M’ to boost retailers’ local growth in France

[vc_row][/vc_row][vc_column][vc_column_text]With shops, car dealerships and restaurants reopening for business in France, customers are more willing to spend than ever. But brick-and-mortar stores still have it tough, so we want to make sure they have the most successful ad campaigns possible to bring customers back through their doors. At S4M, we know that local business matters. …

S4M launches ‘Proximity by S4M’ to boost retailers’ local growth in France Read More »

S4M Academy Podcast Lab: Episode 1 featuring Unacast: The Good of Location Data

In the first episode of S4M’s Academy Podcast  Lab, we sat down with Unacast to discuss our recent global partnership, with the two people closest to it, Nico Saraiva, SVP, Strategic Partnerships (S4M) and Eric Hynes, Senior Director, Head of Client Success (Unacast).  This is a particularly important partnership for us because the integration of …

S4M Academy Podcast Lab: Episode 1 featuring Unacast: The Good of Location Data Read More »

Location targeting vs audience segments, what’s better for your brand?

In one of our previous posts we discussed why campaigns with one objective and straightforward targeting perform better, but with so many options, how can you know which is best for your brand? When running drive-to-store campaigns, the main targeting decision you’ll have to make is whether you want to use location-based targeting or use …

Location targeting vs audience segments, what’s better for your brand? Read More »

S4M Deepens Its Location and Audience Insights Offering with Unacast Data Integration

S4M, the Drive-to-Store Platform, announced today an integration with Unacast, an award-winning location data, and analytics firm. With this global partnership, Unacast’s location and audience data will feed into the S4M platform and be leveraged to increase its insights and measurement offering in the US, UK, EU and APAC. Through the integration, S4M will have …

S4M Deepens Its Location and Audience Insights Offering with Unacast Data Integration Read More »

What you need to know about the IAB’s Transparency and Consent Framework v2.0

With only three weeks left until the IAB’s TCF switches to v2.0, the digital advertising industry is putting the finishing touches to their policies to effectively deliver this collective vision. This second iteration of the framework enables users to opt in or out of advertising targeting under GDPR. With TCF v2.0, consumers can grant or …

What you need to know about the IAB’s Transparency and Consent Framework v2.0 Read More »

A simple campaign structure delivers better results, here’s why

It’s hard to give up control over every campaign detail and trust your chosen platform to perform. It’s very tempting to action every piece of targeting that digital channels offer us to pinpoint a very specific audience. It also may seem reasonable to optimize many different KPIs on each campaign to make sure your advertising …

A simple campaign structure delivers better results, here’s why Read More »

Reach registered US voters based on past behaviors and social interest

In the next installment of our political advertising series, we’re sharing how advertisers can leverage voter’s behavior and interest in order to effectively connect with them.  Political advertisers should consider partnering with a partner that has access to the breadth and depth of accurate audience insights and understanding. This understanding of where a person stands …

Reach registered US voters based on past behaviors and social interest Read More »

S4M and VIOOH announce global partnership to enable marketers to efficiently activate advertising on OOH and mobile

S4M, the Drive-to-Store Platform, announced today a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic. The offer, available initially in several key markets, including the US, UK, Italy, Belgium, Germany, …

S4M and VIOOH announce global partnership to enable marketers to efficiently activate advertising on OOH and mobile Read More »

How to prepare for the 2020 back-to-school shopping season

It’s clear to see that no one, not brands nor consumers, was prepared for the upheaval that the COVID-19 pandemic brought on. And with many US states still in uncertainty about certain aspects of updated reopening plans, we’re already predicting that the back-to-school shopping season might look different than ever before.  Back-to-School is a billion-dollar …

How to prepare for the 2020 back-to-school shopping season Read More »

Target registered US voters by their precise location and political affiliation

We’re rolling out three things that political advertisers should be thinking about this election year. In this piece, we are sharing how advertisers can leverage location data to develop a winning strategy. It’s clear that mobile continues to be the device that people spend the most time with. Along with that comes the location data …

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Rethink Your Advertising Strategy with our Back-to-Store Report

It’s undeniable the recent pandemic has had massive implications on physical retail. From the way people shop, to how they spend their free time and how they move around, COVID-19 has left a lasting impact on consumer behavior. As consumers head back into stores, brands are rethinking their advertising strategy to better meet new customer …

Rethink Your Advertising Strategy with our Back-to-Store Report Read More »

Location targeting: rediscover your store’s dynamic catchment area in Fusio

With ever-changing mobility patterns in 2020, rediscovering the catchment area of your store is more important now than ever. The composition of the high-street has changed and understanding where these customers come from and how they move will help you identify your new catchment area. Our drive-to-store platform Fusio has a built-in targeting tool called …

Location targeting: rediscover your store’s dynamic catchment area in Fusio Read More »

Retail – Post-confinement consumer trends in France

S4M partnered with insights company Happydemics to study how consumer behavior is evolving with the easing of lockdown in France. We surveyed more than 1,000 French citizens, aged between 18 and 65+, to get a view of how the crisis has impacted consumers’ habits and expectations. Here are a few takeaways: Nearly half of the people surveyed …

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S4M becomes JCDecaux’s global drive-to-store partner

We’re very pleased to announce our new global partnership with the world’s number one outdoor advertising company JCDecaux. This partnership will allow JCDecaux clients to run their drive-to-store ad campaigns on both JCDecaux’s OOH network, and on mobile with S4M’s platform. By using both mediums at the same time, brands will be able to target …

S4M becomes JCDecaux’s global drive-to-store partner Read More »

JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. This offer, which will be available initially in 8 markets worldwide including France, the USA, Spain, Italy, Belgium, the …

JCDecaux and S4M announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile Read More »

S4M launches green initiative to help neutralize carbon emissions

S4M announced today a brand-new green initiative to help remove carbon emissions generated by its drive-to-store campaigns. In a long-term partnership with sustainable forestry company EcoTree, S4M will plant new forests to help offset the impact advertising campaigns have on the environment. From today, every advertising campaign run through S4M’s drive-to-store platform will have its …

S4M launches green initiative to help neutralize carbon emissions Read More »

S4M France to donate 10% of its revenue to national hospitals to fight COVID-19

We’re pleased to announce that, faced with this unprecedented crisis, our French office is rallying around the country’s health professionals and will donate 10% April revenue to the Fondation Hôpitaux de Paris – Hôpitaux de France to help them fight against this pandemic. The foundation aims to improve the quality of life of the children, …

S4M France to donate 10% of its revenue to national hospitals to fight COVID-19 Read More »

How brands can help their consumers during times of uncertainty

This is not the first time that the advertising industry has had to deal with an unprecedented global situation that resulted in major challenges for brands and agencies. Throughout, major brands have become staples within American culture, and this is not the time for them to abandon their customers — this is the time for …

How brands can help their consumers during times of uncertainty Read More »

S4M Stars – Quitterie de Langautier, Head Of Customer Success Benelux

We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does your job involve? …

S4M Stars – Quitterie de Langautier, Head Of Customer Success Benelux Read More »

Sandrine Préfaut joins S4M as Managing Director France

S4M has appointed Sandrine Préfaut as Managing Director France to lead the drive-to-store platform through its next phase of growth. With more than 20 years’ experience in advertising, Préfaut was formerly CEO of Vizeum for 7 years, before joining Adrexo, a leaflet distributor, as co-President, and founding WNR (What’s Next Retail), a consultancy that advised …

Sandrine Préfaut joins S4M as Managing Director France Read More »

2030 Trends – Are you ready for this new decade?

2019’s coming to a close, and with it ends a decade of innovation. In 2010, the iPhone outsold Blackberry for the first time, changing the way people accessed the internet and revolutionising the advertising industry. Since then we’ve seen Facebook become more than a social network, as it established its dominance on the advertising industry alongside Google. …

2030 Trends – Are you ready for this new decade? Read More »

S4M named one of France’s top tech companies by French Tech 120

We’re proud to have been selected in the French Tech 120, a program dedicated to French start-ups capable of becoming worldwide technology leaders. Our inclusion in the list is a ringing endorsement of our drive-to-store platform and underlines the potential of our business. The solid foundations we’ve built in the French market and our worldwide …

S4M named one of France’s top tech companies by French Tech 120 Read More »

Infographic – How to run a successful Drive-to-Store campaign

Getting customers off the couch and into stores can be difficult. That’s why advertisers are set to spend $133.5 billion by 2023 on drive-to-store advertising – campaigns which increase visits to stores, dealerships and restaurants. Drive-to-store is S4M’s bread and butter, so to help you get the biggest bang for your buck, we’ve put together …

Infographic – How to run a successful Drive-to-Store campaign Read More »

2020 Trends: 2019’s almost over – what’s next for the industry?

As the digital advertising landscape evolves, brands are searching for effective ways to keep up with rapidly changing marketplace dynamics. Looking ahead, you’ll need to reach customers with engaging, relevant messaging to have a lasting impact that will get them into your stores. From the advent of 5G and industry standardization to redefining traditional success …

2020 Trends: 2019’s almost over – what’s next for the industry? Read More »

Three ways for brick-and-mortar to win over eCommerce this holiday season

As we move into November, you might notice brands launching their holiday advertising rollouts. Month-long campaigns to drive consumers into their stores for all of their holiday shopping.  And while we know that eCommerce continues to grow as a method for consumer shopping, 87.6% of 2018 holiday spending was still through brick-and-mortar/ in-store retail. According …

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