In one of our previous posts we discussed why campaigns with one objective and straightforward targeting perform better, but with so many options, how can you know which is best for your brand? When running drive-to-store campaigns, the main targeting decision you’ll have to make is whether you want to use location-based targeting or use …
Location targeting vs audience segments, what’s better for your brand? Read More »
We all know that a well-greased machine is much more than the simple sum of its parts. In the same way, multichannel campaigns are complex machines that work better when treated as one activity instead of multiple single-channel campaigns. And planning your multichannel campaigns doesn’t end just with crafting your strategy, it also includes planning …
Use one platform to improve your multichannel campaigns Read More »
“Privacy will always be a big factor that will help business growth and it will be done in a beneficial way that both helps the consumer and the brands and inevitably the economy. If you put privacy first, and then work with your brands to connect with those consumers, you’ll grow.” Locala’s Managing Director & …
The Importance of Data Privacy Compliance at Locala Read More »
The rise of commerce media as a new model for digital advertising is making brands rethink how to invest their ad spend. As the digital advertising ecosystem is now entering a new era, it can be difficult to differentiate the numerous commerce media platforms popping up on a daily basis.This transformative shift is raising two …
Anonymous device tracking — what’s the upside to the marketing strategy? And can businesses do it ethically for the benefit of all parties involved, including the consumer? Nina Melendez of LinkedIn speaks with our own Ed Silhan about the topic in a recent LinkedIn Live segment …
As an adtech company relying on location data to help businesses drive more consumers to stores, bridging the gap between the technical and business ends of our solution is a challenge our product team is happy to tackle. Part of those challenges is the development of “evolutive” software, or our ability to build technology that …
A Story of Locala’s Evolutive Software Development Journey at AxonIQCon22 Read More »
2022 has been an amazing year at Locala, including our first all-hands retreat in three years. This year’s location – Lisbon! Looking forward to many more years of fun and accomplishments with this great team!
New York, New York, August 11, 2022 – Locala, the worldwide leader in driving consumers to stores and proving the results, announces that today they have been awarded the “Best Geolocation Platform” in the fifth annual MarTech Breakthrough Awards which recognizes “the best companies, technologies, products and services in the field of Marketing, Ad & …
Locala Wins the 2022 MarTech Breakthrough Award for Best Geolocation Platform Read More »
Roxane Serruys joins Locala as Country Manager for Belgium, bringing over 10 years of experience in digital marketing business development in Europe. Brussels, July 25, 2022 – Locala, the worldwide leader in driving consumers to stores and proving the results, announced the appointment of Roxane Serruys to Sales Director for Belgium. Benjamin Sekkai, Locala’s Managing …
Locala Appoints Roxane Serruys as Sales Director, Belgium Read More »
Anoeshka Harpal joins Locala as Sales Director for Netherlands, bringing over 20 years of business development experience to the new market. Amsterdam, Netherlands, July 14, 2022 – Locala, the worldwide leader in driving consumers to stores and proving the results, announced the appointment of Anoeshka Harpel to Director of Sales, Netherlands. Benjamin Sekkai, Locala’s Managing …
Locala Appoints Anoeshka Harpal as Sales Director, Netherlands Read More »
Google decided long ago that brands would have to spend money to defend their most precious assets from their competitors: their brand names. Instead of focusing on new, incremental customers, brands today are still spending a good portion of a staggering $144.8 Billion on search advertising, with many of those clicks coming from their most …
Paris, France, July 12, 2022 – Locala, the recognized leader in driving consumers to stores and proving the results, announces new data insights capabilities as part of its drive-to-store strategy. Co-built with brand performance measurement platform Happydemics, the data study gives Insight Managers access to automated reporting including both quantitative and qualitative data about their …
Locala Partners With Happydemics to Bring More Insights to Drive-to-Store Marketers Read More »
Industry veteran, and current Chief Revenue Officer, Ed Silhan, expands his role to fuel company growth across the US, Canada, and Latin America. New York, New York, June 30, 2022 – As part of Locala’s commitment to continued expansion of the award-winning drive-to-store platform, CEO and Founder, Christophe Collet announced the promotion of Ed Silhan …
Ed Silhan Appointed Managing Director & CRO, Americas Read More »
Online retail sales have been steadily increasing since Amazon first launched their book selling website in 1995, but despite many predictions to the contrary, the physical store still reigns supreme, with over 85% of retail sales being conducted in person. Despite Amazon’s incredible market share of eCommerce sales, the online store accounts for just 1% …
Even Amazon Agrees: Shoppers Prefer Physical Stores Read More »
Building on the steps that Locala, formerly Locala, has taken to reduce its carbon footprint and create an environment of diversity and inclusion, Locala has announced a continued commitment to engage employees in carrying out our mission. “As our company grows, so does our commitment to operating in a socially and ethically responsible manner by …
Locala’s Commitment to Corporate Social and Ethical Responsibility Read More »
With the hybridization of consumption modes accelerated by Covid, stores must rethink their strategy to generate traffic. This is what Locala helps them do, as founder and CEO, Christophe Collet, explains. What is Locala’s mission and what are its solutions? For more than 10 years, Locala has been a leader in the drive-to-store market. We …
Leveraging Technology and Real Time to Generate In-Store Traffic Read More »
Learn why Sophie Delrot, VP Design at AskLocala, believes good UX design is key when creating an ad platform that actually performs – especially for small and medium businesses. Digital advertising has gone through many stages of evolution throughout the years. However, ever since programmatic—that is, data-driven, automated, digital—ad buying has become the norm for …
To celebrate our 10th anniversary, Locala Belgium has organized a launch party at the Jardin du Grand Hospice for the occasion. With the participation of agencies and direct clients, we celebrated our past success and shared a drink to all the new things that are coming. Beautiful memories that we can share with you today …
Global Rebrand Announcement We started Locala in 2012 with a single goal – create the best platform the world has ever seen for driving consumers to stores and proving the results. Ten years later, the top retailers, restaurant chains, and, auto dealerships from around the world look to us as their go-to partner for driving …
Following impressive growth and increased penetration within the world’s top agencies and brands, the company has announced that it is further evolving. NEW YORK, March 3, 2022 – S4M, the leading drive-to-store platform for tier-one retailers, restaurants & auto dealerships, today announced it is rebranding to Locala. The company was founded a decade ago with …
The digital advertising expert comes back to the drive-to-store platform to accelerate its local growth Milan, 21 December 2021 – Locala, the leading location-based platform for tier-1 retailers, restaurants and auto dealerships, today announced the appointment of Benvenuto Alfieri as Country Manager Italy to lead the company’s expansion in the region. Alfieri previously held the …
Locala appoints Benvenuto Alfieri as Country Manager Italy Read More »
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our services to give our customers the best experience possible. At Locala, we love what we do and the people we do it with. Spotlight on Janis, our Head of Customer Success Americas in …
Locala Stars – Janis Ramos, Head of Customer Success Americas Read More »
A lot of people are tired. They’ve grown weary of the lack of business certainty that the ongoing unpredictability of Covid-19 has wrought. For retail decision-makers, the past 18 months have been full of twists, turns, and massive challenges. But what could you expect from an unprecedented global health crisis impacting every single aspect of …
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our services to give our customers the best experience possible. At Locala, we love what we do and the people we do it with. Spotlight on Arnaud, our Support Account Manager in Montreal! What …
Locala Stars – Arnaud Taffo, Support Account Manager Read More »
As a largely responsible, self-regulated sector, the AdTech industry has regularly taken a mindful stance on data collection and consumer privacy throughout its existence. With the launch of Apple’s App Tracking Transparency Framework (ATT) in iOS 14.5 and continuation in iOS 15, Apple has used their vertical integration of hardware and software to limit access …
The impact of Apple’s iOS App Tracking Transparency on Locala clients Read More »
The Retail Media Advertising 2021 report by eMarketer provides an overview of the emerging retail media network and some considerations that retailers have shared with regards to its inception. We are proud to have Stan Coignard, our Locala Americas CEO, and Shareena Fontaine, our US Marketing Manager, as contributing industry sources to this piece. As …
This holiday season, “revenge shopping” will very much be top of mind for many shoppers who have been ravenous to return to pre-pandemic shopping habits. With heavy consumer demand and vaccination numbers continuing to increase, a dynamic opportunity for brick and mortar stores has arisen all over the world. Looking back just one short year …
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our services to give our customers the best experience possible. At Locala, we love what we do and the people we do it with. Spotlight on Tomás, our Senior Trading Manager in New York! …
Locala Stars – Tomás Gowland, Senior Trading Manager Read More »
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Spotlight on Aurélie, our Regional Account Manager in APAC! …
Locala Stars – Aurélie Guérit, Regional Account Manager Read More »
Criteo’s former People Partner joins the drive-to-store platform as Chief People Officer to steer its HR actions Paris, 25 August 2021 – Locala, the leading drive-to-store platform for tier-1 retailers, restaurants & auto dealerships, today announced the appointment of Armelle Quenard as Chief People Officer to lead the company’s human resources strategy and development. With …
Locala appoints Armelle Quenard Chief People Officer Read More »
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does it mean to …
Locala Stars – Ludovic Garnier, Knowledge Base Content Manager Read More »
Nearly two weeks after unprecedented rains have hit several regions across Europe, Belgium is slowly recovering and rebuilding what has been devastated. In this very difficult and painful time, Locala’s thoughts and prayers are with the families of those victims and all in Belgium who have been affected by this catastrophe. At Locala, we want …
We’re standing together with Belgium to help flood victims Read More »
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does it mean to …
Locala Stars – Sarah Moortgat, Sales Manager Benelux Read More »
Last week, Locala was named on the ‘2021 Programmatic Power Players’ list at AdExchanger. This list recognizes the top agencies and strategic partners in the programmatic advertising world. The judges evaluated hundreds of agencies and strategic partners worldwide based on the strength and breadth of offerings, documented case studies and client references. At Locala, we …
Locala is named on AdExchanger’s 2021 Programmatic Power Players Read More »
Locala partnered with zeotap, the global deterministic identity and data platform. This partnership enables Locala to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM. Zeotap provides data from unique enterprise sources such as security companies and payroll providers. It …
Deterministic Audience Insights For Drive-to-Store Campaigns Read More »
Locala, la plateforme drive-to-store, cible la bonne audience pour vos campagnes drive-to-store. Notre plate-forme propriétaire Fusio est la boîte à outils tout-en-un pour les spécialistes du marketing, fournissant des informations grâce au ciblage d’audience qui vous aideront à attirer les bons clients dans vos magasins physiques. Ce ciblage consiste à analyser le comportement agrégé des …
Générez du trafic vers vos magasins avec le ciblage d’audience de Locala Read More »
Locala, la piattaforma drive-to-store, si rivolge al pubblico giusto per le tue campagne drive-to-store. La nostra piattaforma proprietaria Fusio è il kit di strumenti all-in-one per gli esperti di marketing, che fornisce approfondimenti attraverso il targeting del pubblico che ti aiuterà a portare i clienti giusti nei tuoi negozi fisici. Questo targeting consiste nell’analisi del …
Indirizza traffico verso i tuoi negozi con il targeting per pubblico di Locala Read More »
Locala, the drive-to-store platform, targets the right audience for your drive-to-store campaigns. Our proprietary platform Fusio is the all-in-one tool kit for marketers, providing insights through audience targeting that will help you get the right customers into your brick-and-mortar stores. This targeting consists of analyzing aggregated online and offline consumer behavior like historical location data …
Drive Traffic to Your Stores with Locala’s Audience Targeting Read More »
There’s no denying it, the retail revolution is underway! Whether it’s from a digital or societal perspective, the industry is facing some profound changes that have been accelerated by the health crisis we are going through today. If digital-savvy consumers already wanted to regain control of their purchases before the crisis, helped by technology and …
Locala launches its very first Retail Insights Barometer Read More »
This year, Juneteenth, the nationally celebrated commemoration of the end of slavery in the US, will be celebrated on a larger scale than ever before. Just days before the holiday, the Senate passed a bill to make Juneteenth a federal holiday and now awaits approval from the House. Many major companies already recognize Juneteenth as …
Juneteenth and The Importance of the BIPOC Community Read More »
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does it mean to …
Coutanceau takes on this new role to develop Locala ’s global CSR strategy and initiatives London, June 07 2021 – Locala has appointed Jean-François Coutanceau as SVP Corporate Social Responsibility (CSR) to lead its efforts to make its business more sustainable while giving back to people and the planet. This new role comes in addition …
Locala appoints Jean-François Coutanceau as SVP CSR Read More »
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does it mean to …
Locala Stars – Giuseppe Mastrolonardo, IT Technician Read More »
2020 was the most unpredictable year most retailers have ever seen. But one thing is for sure, after long months of successive lockdowns, closed shops and social distancing, customers are ready, willing and able to hit their favorite spots. And today, the wait is finally over! Starting this week, Belgium will begin easing coronavirus restrictions …
Grand reopening – Belgium welcomes customers back to stores Read More »
Planning a national drive-to-store campaign should be done with a store-centric strategy in place to increase visits. Although bringing a national campaign with a store-centric strategy together might be a bit more complex, you already have all the knowledge you need from regional or local activities. You’ll just need to apply that perspective to a …
Use a store-centric strategy to increase visits across all your stores Read More »
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does it mean to …
Locala Stars – Andrea Marchini, Head of Trading Italy Read More »
Drive-to-store (DTS) is still the new kid in the block and some brands are only now finding out about the benefits of focusing on business outcomes rather than media KPIs to determine the success of a campaign in the real world. But if this isn’t your first rodeo, and you have made the shift towards …
Why a stop-start approach to drive-to-store is hurting your brand Read More »
Nous sommes une équipe en pleine croissance, dédiée à faire de Locala la principale plateforme de drive-to-store au monde. Chaque jour, nous créons, codons, concevons et améliorons notre plateforme pour offrir à nos clients la meilleure expérience drive-to-store possible. Chez Locala, nous aimons ce que nous faisons et les gens avec qui nous le faisons. …
Locala Stars – Sarah Hamouda, Conseillère juridique Read More »
Siamo un team in crescita, dedicato a rendere Locala la piattaforma drive-to-store leader a livello mondiale. Ogni giorno creiamo, codifichiamo, progettiamo e miglioriamo la nostra piattaforma per offrire ai nostri clienti la migliore esperienza drive-to-store possibile. In Locala amiamo ciò che facciamo e le persone con cui lo facciamo. Vieni a conoscerci! Cosa significa essere …
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does it mean to …
Ogni anno, French Tech 120 seleziona 120 promettenti start-up francesi con il potenziale per diventare leader tecnologici globali. Siamo molto orgogliosi di aver fatto il taglio per il secondo anno consecutivo, che è un fantastico riconoscimento della nostra tecnologia drive-to-store. Dopo uno strano 2020, comparire in questa lista è ancora più significativo. È una solida …
Locala produce il Tech 120 francese per il secondo anno consecutivo Read More »
French Tech 120 sélectionne chaque année 120 start-up françaises prometteuses ayant le potentiel de devenir des leaders technologiques mondiaux. Nous sommes très fiers d’avoir fait la coupe pour la deuxième année consécutive, ce qui est une reconnaissance fantastique de notre technologie drive-to-store. Après une année 2020 étrange, figurer dans cette liste est encore plus significatif. …
Locala dans le French Tech 120 pour la deuxième année consécutive Read More »
Every year, French Tech 120 selects 120 promising French start-ups with the potential of becoming global technology leaders. We’re very proud to have made the cut for the second year in a row, which is a fantastic recognition of our drive-to-store technology. Following a strange 2020, featuring in this list is even more meaningful. It …
Locala makes the French Tech 120 for second year running Read More »
Nous sommes une équipe en pleine croissance, dédiée à faire de Locala la principale plateforme de drive-to-store au monde. Chaque jour, nous créons, codons, concevons et améliorons notre plateforme pour offrir à nos clients la meilleure expérience drive-to-store possible. Chez Locala, nous aimons ce que nous faisons et les gens avec qui nous le faisons. …
Locala Stars – Geoffrey Dupeyron, responsable commercial senior Read More »
Siamo un team in crescita, dedicato a rendere Locala la piattaforma drive-to-store leader a livello mondiale. Ogni giorno creiamo, codifichiamo, progettiamo e miglioriamo la nostra piattaforma per offrire ai nostri clienti la migliore esperienza drive-to-store possibile. In Locala amiamo ciò che facciamo e le persone con cui lo facciamo. Vieni a conoscerci! Cosa significa essere …
Stelle Locala – Geoffrey Dupeyron, Senior Trading Manager Read More »
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does it mean to …
Locala Stars – Geoffrey Dupeyron, Senior Trading Manager Read More »
2020 a été une année particulièrement difficile pour le brick-and-mortar. En plus des préoccupations persistantes telles que le passage au commerce électronique ou la manière d’interagir avec les clients à la recherche d’expériences en magasin plus innovantes, les détaillants devaient désormais faire face à une pandémie mondiale qui modifiait le marché comme jamais auparavant. La …
Maîtrisez les astuces de la publicité drive-to-store avec The Drive-to-Store Handbook Read More »
Il 2020 è stato un anno particolarmente difficile per i mattoni e malta. Oltre alle preoccupazioni in corso come il passaggio all’e-commerce o come interagire con i clienti in cerca di esperienze in negozio più innovative, i rivenditori ora hanno dovuto fare i conti con una pandemia globale che stava cambiando il mercato come mai …
Padroneggia i trucchi della pubblicità drive-to-store con il Manuale Drive-to-Store Read More »
2020 was a particularly difficult year for brick-and-mortar. On top of ongoing concerns like the shift to ecommerce or how to engage with customers looking for more innovative in-store experiences, retailers now had to contend with a global pandemic that was shifting the marketplace like never before. Social distancing and successive lockdowns took their toll …
Master the tricks of drive-to-store advertising with The Drive-to-Store Handbook Read More »
La pandémie de COVID a définitivement modifié l’industrie de l’épicerie, entraînant la croissance accélérée des systèmes de commande et de livraison d’épicerie en ligne, mais les gens préfèrent toujours faire leurs courses en magasin pour leurs courses et leur nourriture. La croissance d’une année sur l’autre des achats d’épicerie en ligne ralentira à 4,9 % …
La pandemia di COVID ha decisamente alterato l’industria alimentare, provocando la crescita accelerata dei sistemi di ordinazione e consegna di generi alimentari online, ma le persone preferiscono ancora fare acquisti in negozio per i loro generi alimentari e cibo. La crescita anno su anno della spesa online rallenterà al 4,9% nel 2021, in calo rispetto …
Il 66% della Gen Z farà acquisti in negozio per i propri cibi e bevande Read More »
The COVID pandemic definitely altered the grocery industry, bringing on the accelerated growth of online grocery ordering and delivery systems, but people still prefer to shop in-store for their groceries and food. Year-over-year growth of online grocery shopping will slow to 4.9% in 2021, down from a 41.9% growth rate in 2020. According to data …
66% of Gen Z will shop in-store for their food and beverages Read More »
Nous sommes une équipe en pleine croissance, dédiée à faire de Locala la principale plateforme de drive-to-store au monde. Chaque jour, nous créons, codons, concevons et améliorons notre plateforme pour offrir à nos clients la meilleure expérience drive-to-store possible. Chez Locala, nous aimons ce que nous faisons et les gens avec qui nous le faisons. …
Locala Stars – Laura Weig, responsable des connaissances Read More »
Siamo un team in crescita, dedicato a rendere Locala la piattaforma drive-to-store leader a livello mondiale. Ogni giorno creiamo, codifichiamo, progettiamo e miglioriamo la nostra piattaforma per offrire ai nostri clienti la migliore esperienza drive-to-store possibile. In Locala amiamo ciò che facciamo e le persone con cui lo facciamo. Vieni a conoscerci! Cosa significa essere …
Stelle Locala – Laura Weig, Responsabile Insights Read More »
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does it mean to …
2020 a été l’année la plus imprévisible pour la publicité que la plupart d’entre nous aient jamais vue. Mais avec l’imprévisibilité, il y a eu beaucoup d’innovation et de réimagination de la part des marques. Une chose que nous avons remarquée est que les marques ont vraiment adapté leur façon de parler et de se …
Il 2020 è stato l’anno più imprevedibile per la pubblicità che la maggior parte di noi abbia mai visto. Ma con l’imprevedibilità è arrivata molta innovazione e reimmaginazione dai marchi. Una cosa che abbiamo notato è che i marchi hanno davvero adattato il modo in cui parlano e si sono collegati ai loro consumatori. La …
2020 was the most unpredictable year for advertising that most of us have ever seen. But with the unpredictability came a lot of innovation and reimagination from brands. One thing that we noticed is that brands really adapted how they spoke and connected to their consumers. Advertisements were no longer about purely selling products, but …
As drive-to-store campaigns become more mainstream, it’s important to understand what metrics mean for the provider you are running campaigns with. ‘Visits’ can be measured or calculated in several ways, so to truly compare the impact of campaigns run across different platforms, you need to understand what each metric means for each solution. What is …
Understanding visits and other metrics in drive-to-store campaigns Read More »
Spesso c’è l’idea che la tua voce non conti, il tuo voto non abbia importanza o che se dici qualcosa potrebbe non avere l’impatto che speri. Questo a volte sembra vero per molti di noi. Ma cosa succede quando sfidi quel pensiero e fai il piccolo passo? In questo episodio, Guillaume Dannaud, Corporate Partnerships Officer …
Il y a souvent l’idée que votre voix ne compte pas, que votre vote n’a pas d’importance, ou que si vous dites quelque chose, cela pourrait ne pas avoir autant d’impact que vous l’espérez. Cela semble parfois vrai pour beaucoup d’entre nous. Mais que se passe-t-il lorsque vous défiez cette pensée et que vous faites …
There’s often the notion that your voice doesn’t count, your vote doesn’t’ matter, or that if you say something it might not be as impactful as you hope. This sometimes feels true to many of us. But what happens when you challenge that thought and you take the small step? In this episode, Guillaume Dannaud, …
Siamo un team in crescita, dedicato a rendere Locala la piattaforma drive-to-store leader a livello mondiale. Ogni giorno creiamo, codifichiamo, progettiamo e miglioriamo la nostra piattaforma per offrire ai nostri clienti la migliore esperienza drive-to-store possibile. In Locala amiamo ciò che facciamo e le persone con cui lo facciamo. Vieni a conoscerci! Cosa significa essere …
Locala Stars – Elijah Zechariah Zhang, Studio Design Manager Read More »
Nous sommes une équipe en pleine croissance, dédiée à faire de Locala la principale plateforme de drive-to-store au monde. Chaque jour, nous créons, codons, concevons et améliorons notre plateforme pour offrir à nos clients la meilleure expérience drive-to-store possible. Chez Locala, nous aimons ce que nous faisons et les gens avec qui nous le faisons. …
Locala Stars – Elijah Zechariah Zhang, directeur de la conception du studio Read More »
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does it mean to …
Locala Stars – Elijah Zechariah Zhang, Studio Design Manager Read More »
Maintenir l’image d’une marque tout en s’assurant que votre publicité touche de vraies personnes est un défi, mais l’utilisation de la bonne technologie peut vous faciliter la tâche. Selon l’IAS, les pertes liées à la fraude publicitaire ont diminué de 10 % depuis 2017, mais elles représentent toujours environ 5,8 milliards de dollars pour la seule publicité …
Sécurité de la marque et protection contre la fraude publicitaire dans Fusio Read More »
Mantenere l’immagine di un marchio assicurandoti che la tua pubblicità raggiunga persone reali è una sfida, ma l’utilizzo della giusta tecnologia può renderlo facile. Secondo la IAS, le perdite per frode pubblicitaria sono diminuite del 10% dal 2017, ma rappresentano ancora circa 5,8 miliardi di dollari solo sulla pubblicità display digitale. Non sorprende che gli …
Sicurezza del marchio e protezione dalle frodi pubblicitarie a Fusio Read More »
Maintaining a brand’s image whilst making sure your advertising is reaching real people is a challenge, but using the right technology can make it easy. According to IAS, ad fraud losses have decreased by 10% since 2017, but they still account for approximately $5.8 billion on digital display advertising alone. It’s no wonder that advertisers …
NEW YORK – 2 dicembre 2020 – Locala ha annunciato oggi l’integrazione globale di Integral Ad Science (IAS) per i segmenti di targeting nella sua piattaforma drive-to-store Fusio. IAS è il leader globale nella verifica degli annunci digitali, offrendo tecnologie che promuovono media pubblicitari di alta qualità. Secondo l’ultimo Media Quality Report di IAS, le …
NEW YORK – 2 décembre 2020 – Locala a annoncé aujourd’hui l’intégration mondiale des segments de ciblage Integral Ad Science (IAS) dans sa plateforme de drive-to-store Fusio. IAS est le leader mondial de la vérification des publicités numériques, offrant des technologies qui génèrent des supports publicitaires de haute qualité. Selon le dernier rapport sur la …
NEW YORK – December 2, 2020 – Locala announced today the global integration of Integral Ad Science (IAS) targeting segments in its drive-to-store platform Fusio. IAS is the global leader in digital ad verification, offering technologies that drive high-quality advertising media. According to IAS’ latest Media Quality Report, campaigns in which fraud mitigation tools were …
Locala Furthers Brand Safety and Ad Fraud Measures with IAS Integration Read More »
Il y a deux semaines, Locala a remporté le prix de la “Meilleure solution d’attribution” aux Drum Digital Advertising Awards APAC. Ces prix récompensent les entreprises qui proposent des publicités coupées, ainsi que les personnes, les équipes, les produits et les services talentueux qui font la plus grande différence dans le monde de la publicité …
Due settimane fa, Locala ha vinto la “Best Attribution Solution” ai Drum Digital Advertising Awards APAC. Questi premi premiano le aziende che offrono pubblicità incisiva e le persone, i team, i prodotti e i servizi di talento che stanno facendo la differenza più grande nel mondo della pubblicità digitale. I giudici stavano cercando la migliore …
Locala vince la “Best Attribution Solution” ai Drum Digital Advertising Awards Read More »
Two weeks ago, Locala won ‘Best Attribution Solution’ at The Drum Digital Advertising Awards APAC. These awards recognize businesses that deliver cut-through advertising, and the talented individuals, teams, products and services that are making the biggest difference in the digital advertising world. The judges were looking for the best attribution solution available to the APAC …
Locala wins ‘Best Attribution Solution’ at The Drum Digital Advertising Awards Read More »
Avec les vacances qui approchent à grands pas, les annonceurs réfléchissent aux meilleurs canaux pour conduire en magasin tout en faisant la promotion de leurs offres Black Friday. Mais avec le grave impact que la pandémie a eu sur les ouvertures de magasins, les stocks et les heures d’ouverture, amener les gens à visiter est …
Tirez le meilleur parti du Black Friday de cette année avec la publicité Drive-to-Store Read More »
Con le festività dietro l’angolo, gli inserzionisti stanno valutando i migliori canali per guidare in negozio mentre promuovono le loro offerte del Black Friday. Ma con il grave impatto che la pandemia ha avuto sulle aperture dei negozi, sull’inventario e sugli orari, convincere le persone a visitare è diventata una sfida. Ma le persone stanno …
Ottieni il massimo dal Black Friday di quest’anno con la pubblicità Drive-to-Store Read More »
With the holidays right around the corner, advertisers are considering the best channels to drive in-store while promoting their Black Friday deals. But with the serious impact that the pandemic has had on store openings, inventory, and hours, getting people to visit has become a challenge. But people are still planning to do their holiday …
Make the Most of This Year’s Black Friday with Drive-to-Store Advertising Read More »
La brique et le mortier ont subi de fortes pressions ces dernières années, et même si les discussions sur une apocalypse du commerce de détail ont peut-être été exagérées, les détaillants ont été confrontés à de nombreux défis, notamment l’essor du commerce électronique, la hausse des loyers immobiliers pour de nombreux magasins et entreprises, ainsi …
I mattoni e malta sono stati sottoposti a molte pressioni negli ultimi anni e, sebbene i discorsi sull’apocalisse del commercio al dettaglio avrebbero potuto essere esagerati, i rivenditori hanno dovuto affrontare molte sfide, tra cui il boom dell’eCommerce, l’aumento degli affitti immobiliari per molti negozi e attività commerciali, nonché la richiesta da parte dei consumatori …
Scopri come eseguire un’efficace pubblicità drive-to-store con il Manuale Drive-to-Store Read More »
Brick-and-mortar has been under a lot of pressure in recent years, and while talk of a retail apocalypse might have been overblown, retailers have faced a lot of challenges, including the boom of eCommerce, the rise of real estate rents for many shops and businesses, as well as the demand from consumers for better, more …
FrenchWeb ha classificato Locala n. 39 nella sua lista FW500, in onore delle aziende più promettenti e dinamiche della tecnologia francese. Da AdTech, agli editori di software, assistenza sanitaria o e-commerce, FW500 disegna il quadro di un settore diversificato in cui la tecnologia è in aumento. Il premio celebra quelle aziende la cui vitalità, crescita …
FrenchWeb has ranked Locala no. 39 in its FW500 list, honoring the most promising and dynamic companies in French tech. From AdTech, to software publishers, healthcare, or ecommerce, FW500 draws the picture of a diverse industry where tech is on the rise. The award celebrates those companies whose vitality, growth and contribution to the French …
2020 n’a pas été une année facile pour les détaillants de rue, et avec davantage de restrictions de type verrouillage qui se profilent à l’approche des mois d’hiver, une stratégie classique de drive-to-store pourrait ne pas être le bon choix pour toutes les entreprises. Rester à l’esprit et montrer à votre public comment vous le …
Stratégies publicitaires pour garder votre entreprise en tête pendant le confinement Read More »
Il 2020 non è stato un anno facile per i rivenditori al dettaglio e, con ulteriori restrizioni di tipo lockdown che incombono in vista dei mesi invernali, una classica strategia drive-to-store potrebbe non essere la scelta giusta per ogni azienda. Rimanere al primo posto e mostrare al tuo pubblico come lo stai ancora supportando può …
Strategie pubblicitarie per mantenere la tua attività al primo posto durante il lockdown Read More »
2020 hasn’t been an easy year for high-street retailers, and with more lockdown-type restrictions looming ahead of the winter months, a classic drive-to-store strategy might not be the right choice for every business. Remaining top of mind and showing your audience how you’re still supporting them can mean a speedy recovery when you go back …
Advertising strategies to keep your business top of mind during lockdown Read More »
Corporate Social Responsibility has been sort of a buzzword in the industry over the past couple of years, but 2020 has really made businesses put their money, and their time, where their mouth is. With Generation Z becoming a large part of the working population, we are seeing the increase of interest from internal employees …
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does it mean to …
Whether you are starting your drive-to-store advertising journey or you are seasoned in increasing your store traffic, there’s one thing that is true: you need data to make the right decisions. In this case, you need visitation data for the stores where you are running campaigns to understand the impact across the board. But you …
Plan your drive-to-store campaigns with our new location intelligence tool Read More »
Locala granted the Drive-to-Trust ‘Right Place’ label for their drive-to-store capabilities PARIS, October 26, 2020 – The Mobile Marketing Association, in partnership with the CESP, has granted Locala the Drive-to-Trust ‘Right Place’ certification for their drive-to-store technology. This certification acknowledges drive-to-store advertising solutions that deliver effective local or geolocated campaigns and guarantees the quality of …
Locala’s drive-to-store technology certified by the Mobile Marketing Association Read More »
It goes without saying that this year’s holiday shopping season and overall seasonal celebrations will be unlike any other we’ve experienced. There is a myriad of things that are going to impact how people shop, when and where people shop, and the availability of items they’re shopping for. We know that there will be certain …
Four Tips to Boost Visits and Sales This Holiday Season Read More »
We’re thrilled to share that Locala won Best Restaurant Campaign at the OMMA Awards for our Nando’s activations in Singapore. For over 10 years, these prestigious awards have been honoring online marketing excellence across all industry sectors by recognizing companies and advertisers that push the potential of digital advertising. Our winning campaign saw Nando’s partner with Locala …
Locala wins Best Restaurant Campaign at the OMMA Awards Read More »
Store-level insights help brands make smarter advertising investments LONDON, October 21, 2020 – Locala announced today the launch of Retail Analytics, the latest data enhancement of its drive-to-store platform. This new location intelligence product is designed to help advertisers identify store visit trends on both a nationwide and local level, and make better decisions on …
Over the past two years, data collection regulations have become more stringent in Europe and the US with GDPR and CCPA. Consumers are now getting back more control over their personal information when it comes to what is being shared with brands through mobile devices. As these policies come into the public light, consumers are …
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does it mean to …
IAB Europe has appointed Locala’s General Counsel Thomas Adhumeau chair of their TCF DPA outreach working group, as the body seeks formal approval of its Transparency and Consent Framework. The DPA Outreach Working Group was set up by the TCF steering group to raise awareness and understanding of the IAB’s Transparency and Consent Framework among …
Adweek Announces 2020 Adweek 100: Fastest Growing Companies Locala Ranks No. 2 on Adweek Fastest Growing Solution Providers with Three-Year Revenue Growth of 351% NEW YORK, October 5, 2020– Adweek today ranked Locala no. 2 for Solution Providers in its annual Adweek 100: Fastest Growing feature. Fastest Growing honors the 100 top agencies and 10 top solution …
The onset of digital out of home has shifted what is considered a broadcast medium to a programmatic and dynamic one, merging the benefits of digital planning and measurement with the power of traditional media reach. The channel is now able to leverage advancing technology and gain better access to more consumer data, allowing digital …
Locala Academy Podcast Lab: Episode 2 featuring VIOOH: The Mobile + DOOH Impact Read More »
Crafting a great drive-to-store creative is not rocket science, but it’s something that can make or break a campaign. At Locala we have a creative studio team with over 10 years of experience, and we have crafted many exclusive formats using our proprietary ad builder tool that are optimized for drive-to-store. Here’s what we’ve found …
Top 3 creatives formats for drive-to-store and what makes them great Read More »
NEW YORK, September 23, 2020 – Locala, the Drive-to-Store Platform, today announced that it has been selected as the winner of the “Best Location Based Marketing Platform” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the …
[vc_row][/vc_row][vc_column][vc_column_text]With shops, car dealerships and restaurants reopening for business in France, customers are more willing to spend than ever. But brick-and-mortar stores still have it tough, so we want to make sure they have the most successful ad campaigns possible to bring customers back through their doors. At Locala, we know that local business matters. …
Locala launches ‘Proximity by Locala’ to boost retailers’ local growth in France Read More »
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does it mean to …
In the first episode of Locala’s Academy Podcast Lab, we sat down with Unacast to discuss our recent global partnership, with the two people closest to it, Nico Saraiva, SVP, Strategic Partnerships (Locala) and Eric Hynes, Senior Director, Head of Client Success (Unacast). This is a particularly important partnership for us because the integration of …
Locala Academy Podcast Lab: Episode 1 featuring Unacast: The Good of Location Data Read More »
Locala, the Drive-to-Store Platform, announced today an integration with Unacast, an award-winning location data, and analytics firm. With this global partnership, Unacast’s location and audience data will feed into the Locala platform and be leveraged to increase its insights and measurement offering in the US, UK, EU and APAC. Through the integration, Locala will have …
Locala Deepens Its Location and Audience Insights Offering with Unacast Data Integration Read More »
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does it mean to …
In this series, we’ve aimed to share three key strategies that political advertisers should consider for their digital campaigns if they want to win big during an election year. In this final installment, we are focusing on the importance of having an effective delivery method of a campaign message to connect with voters. In order …
Deliver engaging ads that highlight your campaign platform Read More »
With only three weeks left until the IAB’s TCF switches to v2.0, the digital advertising industry is putting the finishing touches to their policies to effectively deliver this collective vision. This second iteration of the framework enables users to opt in or out of advertising targeting under GDPR. With TCF v2.0, consumers can grant or …
What you need to know about the IAB’s Transparency and Consent Framework v2.0 Read More »
It’s hard to give up control over every campaign detail and trust your chosen platform to perform. It’s very tempting to action every piece of targeting that digital channels offer us to pinpoint a very specific audience. It also may seem reasonable to optimize many different KPIs on each campaign to make sure your advertising …
A simple campaign structure delivers better results, here’s why Read More »
In the next installment of our political advertising series, we’re sharing how advertisers can leverage voter’s behavior and interest in order to effectively connect with them. Political advertisers should consider partnering with a partner that has access to the breadth and depth of accurate audience insights and understanding. This understanding of where a person stands …
Reach registered US voters based on past behaviors and social interest Read More »
Locala, the Drive-to-Store Platform, announced today a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic. The offer, available initially in several key markets, including the US, UK, Italy, Belgium, Germany, …
It’s clear to see that no one, not brands nor consumers, was prepared for the upheaval that the COVID-19 pandemic brought on. And with many US states still in uncertainty about certain aspects of updated reopening plans, we’re already predicting that the back-to-school shopping season might look different than ever before. Back-to-School is a billion-dollar …
How to prepare for the 2020 back-to-school shopping season Read More »
We’re rolling out three things that political advertisers should be thinking about this election year. In this piece, we are sharing how advertisers can leverage location data to develop a winning strategy. It’s clear that mobile continues to be the device that people spend the most time with. Along with that comes the location data …
Target registered US voters by their precise location and political affiliation Read More »
It’s undeniable the recent pandemic has had massive implications on physical retail. From the way people shop, to how they spend their free time and how they move around, COVID-19 has left a lasting impact on consumer behavior. As consumers head back into stores, brands are rethinking their advertising strategy to better meet new customer …
Rethink Your Advertising Strategy with our Back-to-Store Report Read More »
With the COVID-19 pandemic impacting nearly every aspect of our daily lives, we’ve had to adjust to a new sense of normal. So far this year, we’ve seen major disruptions to events that we are accustomed to such as graduations, major sporting competitions, and awards circuits. This year also happens to be host to a …
Leverage mobile to reach registered voters at home in the US Read More »
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does it mean to …
Locala Stars – Veronica Gianni, Account Manager Italy Read More »
With ever-changing mobility patterns in 2020, rediscovering the catchment area of your store is more important now than ever. The composition of the high-street has changed and understanding where these customers come from and how they move will help you identify your new catchment area. Our drive-to-store platform Fusio has a built-in targeting tool called …
Location targeting: rediscover your store’s dynamic catchment area in Fusio Read More »
Locala partnered with insights company Happydemics to study how consumer behavior is evolving with the easing of lockdown in France. We surveyed more than 1,000 French citizens, aged between 18 and 65+, to get a view of how the crisis has impacted consumers’ habits and expectations. Here are a few takeaways: Nearly half of the people surveyed …
Retail – Post-confinement consumer trends in France Read More »
Even a great ad can miss the mark if it isn’t delivered in the right context. The right format can help you effectively communicate with your consumers, helping you to reach your goal of increased in-store or online visits. At Locala we understand that an ad format can be just as powerful as the messaging …
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does it mean to …
Locala Stars – Gadea Rodriguez, Head of Customer Success Spain Read More »
We’re very pleased to announce our new global partnership with the world’s number one outdoor advertising company JCDecaux. This partnership will allow JCDecaux clients to run their drive-to-store ad campaigns on both JCDecaux’s OOH network, and on mobile with Locala’s platform. By using both mediums at the same time, brands will be able to target …
Locala becomes JCDecaux’s global drive-to-store partner Read More »
Last year Locala took a new approach on how we wanted to help our different communities across the globe. Whether it be helping to remove carbon emissions through our partnership with Ecotree or donating revenue to help hospitals fight COVID-19 in France, we are looking at how we can give back. Partnering with Givsly in …
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today its partnership with Locala, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. This offer, which will be available initially in 8 markets worldwide including France, the USA, Spain, Italy, Belgium, the …
Locala is here to help brands succeed and we value your input on Fusio, our drive-to-store platform. We used to rely on you reaching out to our account management team to give us feedback – which wasn’t great for you or us. Fusio Feedback is an aspect of our drive-to-store self-service platform which will enable …
The IAB’s Transparency and Consent Framework 2.0 was rolled out at the end of April. Locala fully committed to the scheme and supported V2 from April 1. “TCF v2.0 enables consumers to grant or withhold consent and also exercise their ‘right to object’ to data being processed. Consumers also gain more control over whether and …
Locala commits to the IAB’s Transparency and Consent Framework v2.0 Read More »
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does it mean to …
Locala Stars – Sherbin Shamsuddin, Insights Manager Read More »
Locala announced today a brand-new green initiative to help remove carbon emissions generated by its drive-to-store campaigns. In a long-term partnership with sustainable forestry company EcoTree, Locala will plant new forests to help offset the impact advertising campaigns have on the environment. From today, every advertising campaign run through Locala’s drive-to-store platform will have its …
Locala launches green initiative to help neutralize carbon emissions Read More »
We’re pleased to announce that, faced with this unprecedented crisis, our French office is rallying around the country’s health professionals and will donate 10% April revenue to the Fondation Hôpitaux de Paris – Hôpitaux de France to help them fight against this pandemic. The foundation aims to improve the quality of life of the children, …
Locala France to donate 10% of its revenue to national hospitals to fight COVID-19 Read More »
This is not the first time that the advertising industry has had to deal with an unprecedented global situation that resulted in major challenges for brands and agencies. Throughout, major brands have become staples within American culture, and this is not the time for them to abandon their customers — this is the time for …
How brands can help their consumers during times of uncertainty Read More »
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does your job involve? …
Locala Stars – Quitterie de Langautier, Head Of Customer Success Benelux Read More »
Locala is introducing academy, 20-minute training sessions on drive-to-store. These weekly webinars are here to help you learn something new and prepare to get ahead of your competitors when we can go back to the shops! Click on the links below to register for the session of your choice or watch our replays: April 1 …
Introducing Academy – 20-minute training sessions from Locala Read More »
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does your job involve? …
Locala Stars – Michelle Lim, Trading Manager APAC Read More »
Locala has appointed Sandrine Préfaut as Managing Director France to lead the drive-to-store platform through its next phase of growth. With more than 20 years’ experience in advertising, Préfaut was formerly CEO of Vizeum for 7 years, before joining Adrexo, a leaflet distributor, as co-President, and founding WNR (What’s Next Retail), a consultancy that advised …
Sandrine Préfaut joins Locala as Managing Director France Read More »
Locala has appointed Paul Thompson as Global Growth Advisor, as it looks to expand its drive-to-store platform across the globe. Thompson, currently Chief Revenue Officer at Silver Bullet and Board advisor to Location Sciences, is widely recognized as a leader in mobile location technologies. Previously CRO at Blis, he helped grow the company from 12 …
Locala names Paul Thompson Global Growth Advisor Read More »
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does your job involve? …
Locala Stars – Caroline Sajas, Head of Operations UK Read More »
2019’s coming to a close, and with it ends a decade of innovation. In 2010, the iPhone outsold Blackberry for the first time, changing the way people accessed the internet and revolutionising the advertising industry. Since then we’ve seen Facebook become more than a social network, as it established its dominance on the advertising industry alongside Google. …
2030 Trends – Are you ready for this new decade? Read More »
We’re proud to have been selected in the French Tech 120, a program dedicated to French start-ups capable of becoming worldwide technology leaders. Our inclusion in the list is a ringing endorsement of our drive-to-store platform and underlines the potential of our business. The solid foundations we’ve built in the French market and our worldwide …
Locala named one of France’s top tech companies by French Tech 120 Read More »
If you couldn’t make it to New York this year, we’ve got you covered. After three days of intense discussions and discoveries, we’re bringing you the trends that stood out at the National Retail Federation’s trade show. This year, the conference highlighted retail’s importance as a massive data generator and raised the question of what …
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does your job involve? …
Locala Stars – Francisco Lasa, Senior Sales Director Read More »
Getting customers off the couch and into stores can be difficult. That’s why advertisers are set to spend $133.5 billion by 2023 on drive-to-store advertising – campaigns which increase visits to stores, dealerships and restaurants. Drive-to-store is Locala’s bread and butter, so to help you get the biggest bang for your buck, we’ve put together …
Infographic – How to run a successful Drive-to-Store campaign Read More »
As the digital advertising landscape evolves, brands are searching for effective ways to keep up with rapidly changing marketplace dynamics. Looking ahead, you’ll need to reach customers with engaging, relevant messaging to have a lasting impact that will get them into your stores. From the advent of 5G and industry standardization to redefining traditional success …
2020 Trends: 2019’s almost over – what’s next for the industry? Read More »
We’re a growing team, dedicated to making Locala the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At Locala, we love what we do and the people we do it with. Get to know us! What does it mean to …
Locala Stars – Nadine Ferraro, Accountant & Office Manager Read More »