Toronto, Ontario, May 31, 2023 – Locala, the leading commerce media platform, is pleased to announce the appointment of Lindsay Hacker as the Head of the new Toronto office. With her extensive experience in sales and programmatic advertising, Lindsay will play a pivotal role in driving Locala’s growth and expanding its presence in the Canadian …
Lindsay Hackers joins Locala as head of new Toronto Office Read More »
Translated from Italian. Original version available here. “You have chosen to be sustainable. Now keep doing it” – In February this year, Miele was at the center of an omnichannel advertising project dedicated to laundry line products (washing machines, dryers, and/or washer-dryers) and a promo created in collaboration with DaunenStep. From February 16 to 28, by …
Miele chooses Locala and PHD for their drive-to-store campaign “For a Better Future” Read More »
April 27th, 2023 – Article by Mary Layden Locala is very excited to release our latest innovative mobile ad format called the Click-to-Text. The Click-to-Text is designed to assist advertisers in increasing brand awareness while enabling users to easily initiate contact in an automated environment that encourages long-term brand engagement at scale. This feature also …
April 24th, 2023 – Article by Mary Layden Determining the best metrics to effectively optimize your media investments can be a daunting task. Between the fragmented media landscape, ever-changing consumer behaviors, and the increasing need for updated and customized attribution methodologies, it’s become increasingly difficult to pinpoint the right metrics that will help deliver the …
April 18th, 2023 – Article by Mary Layden Over the past few years, there has been a significant shift in the advertising industry towards digital out-of-home (DOOH) advertising. With the rise of digital technologies, DOOH has become an increasingly popular way for brands to reach and engage with their target audience. As DOOH has become …
Mastering the Art of DOOH: How Effective Planning Can Supercharge Your Campaign Read More »
April 13th, 2023 – Article by Pierre-Emmanuel Padiou Online conversion metrics have been around for a long time. For the past 20 years, marketers have been measuring things like bounce rates, conversion rates, and multi-touch attribution in order to determine the success of their campaigns. However, when it comes to measuring foot traffic that’s tied …
Google vs. Locala | Measuring Store Visits with Mobility Data & Location Intelligence Read More »
New York, April 13, 2023 – Locala, the leading commerce media platform, today announced the appointment of Vincent Pang as APAC Managing Director. A Sales and Marketing veteran, Vincent has extensive experience working closely with advertisers from top brands, including McDonald’s, Shell, MARS, Singapore Airlines, Heineken and more. “ I am confident that Vincent’s 20 …
Locala Names Vincent Pang as APAC Managing Director Read More »
In 2022, the automotive industry faced a number of challenges – from increasing economic concerns to rising inflation and supply chain disruptions. In order to stay competitive, many brands have relied on their marketing strategies to help drive sales in what is an unusually tough market. In fact, this year, the automotive industry is expected …
Increasing Foot Traffic to Luxury Automotive Dealerships Read More »
Wednesday, March 29, New York, NY – Locala, the leading commerce media platform, today announced the appointment of Hadrien Bailly as Canada Managing Director. His appointment marks a new chapter in Locala’s North American expansion. After opening the Montreal Office four years ago, Hadrien helped sustain the company’s growth and recently led the opening of a …
Locala Names Hadrien Bailly Canada Managing Director Read More »
More and more, marketers are facing challenges when it comes to identifying and reaching the best audiences that will ensure the highest return on investment for their brands. Between new privacy regulations, and a lack of effective attribution and measurement reporting, many are left wondering – are my campaigns actually working? To address those industry …
Locala Launches New Retail Analytics Features For Smarter Business Outcomes Read More »
Translated from Italian by Travod. Original version available here. Milan, February 2 – KitchenAid, known for its small household appliances as the perfect combination of professional performance, quality and iconic design, has adopted Locala’s Street-to-Store omnichannel solution featuring IGPDecaux’s OOH advertising: a fusion between digital and external communication producing better results than activating each channel separately. …
New York, NY, March 1st, 2023 – Locala, the leading commerce media platform, today announced the appointment of Mary Layden as VP of Marketing for the US market. A SaaS and AdTech veteran, Mary has a successful track record driving revenue growth and developing impactful marketing strategies for companies with a global reach. “I am …
Locala Appoints Mary Layden as VP Marketing for the US. Read More »
Paris, February 14, 2023 – Locala, the leading commerce media platform, today announced the appointment of Benjamin Soubeille as EMEA Marketing Director. Bringing 15 years of experience in digital advertising, Benjamin will lead the company’s marketing efforts and foster a culture of collaboration across the EMEA region. Benjamin brings a wealth of knowledge to the …
Article by Pierre-Emmanuel Padiou The topic of geomarketing is steadily gaining traction, especially as advertisers are looking for inexpensive, easy, and reliable targeting solutions. Users are no longer searching for locations based on distance, but on the maximum travel time it will take them to get there. Picture this: You are looking for a place …
Say goodbye to radius targeting, and hello to travel time Read More »
Sandrine Préfaut expands her role to fuel company growth across Europe New York, NY, January 30th, 2023 – As part of Locala’s global expansion as a leading commerce media platform, CEO and Founder Christophe Collet today announced the promotion of Sandrine Préfaut to Europe Managing Director. “ Since joining Locala as France Managing Director three …
Locala Names Sandrine Préfaut as Europe Managing Director Read More »
New York, NY, January 16, 2023 – Locala, the commerce media platform helping brands target their most valued customers and drive them to stores, today announced the launch of Dynamic Commerce Areas (DCA) . Understanding consumers mobility trends and defining affinity areas has been at the core of Locala’s offering since the beginning. With the …