The topic of geomarketing is steadily gaining traction, especially as advertisers are looking for inexpensive, easy, and reliable targeting solutions. Users are no longer searching for locations based on distance, but on the maximum travel time it will take them to get there. Picture this: You are looking for a place to eat near your …
Say goodbye to radius targeting, and hello to travel time Read More »
Sandrine Préfaut expands her role to fuel company growth across Europe New York, NY, January 30th, 2023 – As part of Locala’s global expansion as a leading commerce media platform, CEO and Founder Christophe Collet today announced the promotion of Sandrine Préfaut to Europe Managing Director. “ Since joining Locala as France Managing Director three …
Locala Names Sandrine Préfaut as Europe Managing Director Read More »
New York, NY, January 16, 2023 – Locala, the commerce media platform helping brands target their most valued customers and drive them to stores, today announced the launch of Dynamic Commerce Areas (DCA) . Understanding consumers mobility trends and defining affinity areas has been at the core of Locala’s offering since the beginning. With the …