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Report – Retail Media Advertising 2021

The Retail Media Advertising 2021 report by eMarketer provides an overview of the emerging retail media network and some considerations that retailers have shared with regards to its inception. We are proud to have Stan Coignard, our S4M Americas CEO, and Shareena Fontaine, our US Marketing Manager, as contributing industry sources to this piece. As brands explore the new retailer media network trends, we’re happy to share how S4M’s ten years of machine learning optimization assists the world’s top advertisers with exclusive cross-retailer strategies, competitor conquesting campaigns, and independent measurement. These capabilities enable our clients to expand their visibility and

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‘Tis the Season to SHOP

This holiday season, “revenge shopping” will very much be top of mind for many shoppers who have been ravenous to return to pre-pandemic shopping habits. With heavy consumer demand and vaccination numbers continuing to increase, a dynamic  opportunity for brick and mortar stores has arisen all over the world. Looking back just one short year ago, retailers have quickly adapted to a new shopping landscape and customers have adjusted to a new normal. According to eMarketer, retail sales between November and December are expected to reach $1.147 trillion. The US, pummeled hard with store closings last spring and summer, has

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S4M Stars – Tomás Gowland, Senior Trading Manager

We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our services to give our customers the best experience possible. At S4M, we love what we do and the people we do it with. Spotlight on Tomás, our Senior Trading Manager in New York! What does it mean to be Senior Trading Manager? My job means I get to work with sales, pre-sales, and account managers to set up and manage mobile ad campaigns. I use data analysis to optimize on bidding, pacing, performance, and margin and ensure all

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S4M Stars – Aurélie Guérit, Regional Account Manager

We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Spotlight on Aurélie, our Regional Account Manager in APAC! What does it mean to be Regional Account Manager? Being Regional Account Manager involves working closely with Sales to build strategic proposals and coordinating internal teams (Designers, AdOps, Traders) to set up campaigns on time and ensure that client needs are understood and satisfied in

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S4M appoints Armelle Quenard Chief People Officer

Criteo’s former People Partner joins the drive-to-store platform as Chief People Officer to steer its HR actions  Paris, 25 August 2021 – S4M, the leading drive-to-store platform for tier-1 retailers, restaurants & auto dealerships, today announced the appointment of Armelle Quenard as Chief People Officer to lead the company’s human resources strategy and development. With over 20 years of experience as a Human Resources leader in the high-tech industry, Armelle brings strong skills and invaluable knowledge to the drive-to-store platform. Armelle started her career at telecommunications giant Bouygues Group, where she spent 12 years as HR Generalist for their Bouygues

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S4M Stars – Ludovic Garnier, Knowledge Base Content Manager

We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Content Manager? In my opinion, knowledge and intelligence are the foundation of workplace productivity and business efficiency. As we are a worldwide company, it’s interesting to develop a common culture and language across the globe. For example, a sales member in the US will

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We’re standing together with Belgium to help flood victims

Nearly two weeks after unprecedented rains have hit several regions across Europe, Belgium is slowly recovering and rebuilding what has been devastated. In this very difficult and painful time, S4M’s thoughts and prayers are with the families of those victims and all in Belgium who have been affected by this catastrophe. At S4M, we want to do our bit to support the Belgian community and help those people who have been struck by the floods get back on their feet. We want to leverage our technology and capabilities and use the power of advertising as a force for good. Advertising

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S4M Stars – Sarah Moortgat, Sales Manager Benelux

We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Sales Manager? It basically means working on developing new partnerships and ensuring a good and solid relationship with our clients. Always with a smile on! How would you describe yourself? I’d say I’m cheerful, sociable, funny (at least from my point of view) and

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S4M is named on AdExchanger’s 2021 Programmatic Power Players

Last week, S4M was named on the ‘2021 Programmatic Power Players’ list at AdExchanger. This list recognizes the top agencies and strategic partners in the programmatic advertising world. The judges evaluated hundreds of agencies and strategic partners worldwide based on the strength and breadth of offerings, documented case studies and client references. At S4M, we deliver advertising that drives more customers to stores, dealerships, and restaurants. We help brands move away from proxy media metrics to measure the real-world performance of their advertising spend in a single unified platform that links their investments back to real-world measurements. Our Technology Our

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S4M names Cameron V. Peebles Global Chief Marketing Officer

The industry veteran joins the drive-to-store platform to lead its global growth  New York, 29 June 2021 – S4M, the leading location-based platform for tier-1 retailers, restaurants & auto dealerships, today announced the appointment of Cameron V. Peebles as Global Chief Marketing Officer to lead the company’s worldwide marketing initiatives. With an impressive 22-year career in media technology marketing, Cameron is a highly experienced leader that brings a wealth of knowledge to the drive-to-store platform. Most recently, Cameron was CMO at InMarket, where he steered the company to its most rapid growth to date, oversaw the acquisition of two competitors

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