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S4M Stars – Giuseppe Mastrolonardo, IT Technician

We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be IT Technician? As one of the company’s IT technicians, my responsibility is to make sure everyone else can do their job without any technical issues! Every position and every employee/intern is so dependent on their computer working correctly to do their job, that any

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Grand reopening – Belgium welcomes customers back to stores

2020 was the most unpredictable year most retailers have ever seen. But one thing is for sure, after long months of successive lockdowns, closed shops and social distancing, customers are ready, willing and able to hit their favorite spots. And today, the wait is finally over! Starting this week, Belgium will begin easing coronavirus restrictions in a bid to go back to normal and kick-start recovery. This is fantastic news for non-essential businesses such as fashion outlets, hairdressers, bars and restaurants, who saw their foot traffic decrease by 40% year-on-year because of the pandemic (COMEOS). As we enter a phase

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Use a store-centric strategy to increase visits across all your stores

Planning a national drive-to-store campaign should be done with a store-centric strategy in place to increase visits. Although bringing a national campaign with a store-centric strategy together might be a bit more complex, you already have all the knowledge you need from regional or local activities. You’ll just need to apply that perspective to a wider campaign to ensure that you maximize your performance per store, and you’ll be able to see a consistent uplift across all your points of sale.  These are the four key areas to include in your plan for an effective store-centric strategy: 1. The location

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S4M Stars – Andrea Marchini, Head of Trading Italy

We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Head of Trading? I see myself as the campaigns’ mechanic. I care about delivery, performance and profitability and also about finding solutions that are ‘out of the box’ if something is outside the usual workflow (which, in the digital advertising environment, means almost all

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S4M appoints new Country Managers for Benelux and Switzerland

London, April 9, 2021 – S4M has appointed Benjamin Sekkai as Country Manager Benelux and Sebastien Clement as Country Manager Switzerland to lead the drive-to-store platform and oversee its expansion in local markets. Before joining S4M, both Sekkai and Clement held senior positions at some of the industry’s biggest companies. Among others, Sekkai was Country Manager Belgium at Vectaury, Market Director Belgium & Portugal at AppNexus and Commercial Director at Dentsu. As for Clement, he was previously VP Business Development at digital marketing agency Croud, Sales Director at Innovid and Senior Account Executive at Salesforce. Their role within S4M will

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Why a stop-start approach to drive-to-store is hurting your brand

Drive-to-store (DTS) is still the new kid in the block and some brands are only now finding out about the benefits of focusing on business outcomes rather than media KPIs to determine the success of a campaign in the real world.  But if this isn’t your first rodeo, and you have made the shift towards measuring offline results using offline metrics (visits and footfall uplift), it may be time to shift to a long term DTS strategy as opposed to a stop-start approach where you always have to plan and optimize from scratch.  Now, when we’re talking about a long

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S4M Stars – Sarah Hamouda, Conseillère juridique

Nous sommes une équipe en pleine croissance, dédiée à faire de S4M la principale plateforme de drive-to-store au monde. Chaque jour, nous créons, codons, concevons et améliorons notre plateforme pour offrir à nos clients la meilleure expérience drive-to-store possible. Chez S4M, nous aimons ce que nous faisons et les gens avec qui nous le faisons. Apprendre a nous connaitre! Qu’est-ce que cela signifie d’être conseiller juridique? C’est protéger les intérêts de S4M et s’assurer que l’entreprise se conforme à toutes les réglementations en vigueur – comme GDPR ou CCPA pour ne citer que les plus célèbres – tout en aidant

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S4M Stars – Sarah Hamouda, consulente legale

Siamo un team in crescita, dedicato a rendere S4M la piattaforma drive-to-store leader a livello mondiale. Ogni giorno creiamo, codifichiamo, progettiamo e miglioriamo la nostra piattaforma per offrire ai nostri clienti la migliore esperienza drive-to-store possibile. In S4M amiamo ciò che facciamo e le persone con cui lo facciamo. Vieni a conoscerci! Cosa significa essere Consulente Legale? Significa tutelare gli interessi di S4M e garantire che l’azienda rispetti tutte le normative vigenti – come GDPR o CCPA per citare solo le più famose – aiutando al contempo la crescita del business. Come ti descriveresti? Sono una persona ottimista e gioiosa,

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S4M Stars – Sarah Hamouda, Legal Counsel

We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our platform to give our customers the best drive-to-store experience possible. At S4M, we love what we do and the people we do it with. Get to know us! What does it mean to be Legal Counsel? It means protecting S4M’s interests and ensuring the company complies with all the regulations in force – like GDPR or CCPA to only name the most famous – while helping the business grow. How would you describe yourself? I’m an optimistic and

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S4M produce il Tech 120 francese per il secondo anno consecutivo

Ogni anno, French Tech 120 seleziona 120 promettenti start-up francesi con il potenziale per diventare leader tecnologici globali. Siamo molto orgogliosi di aver fatto il taglio per il secondo anno consecutivo, che è un fantastico riconoscimento della nostra tecnologia drive-to-store. Dopo uno strano 2020, comparire in questa lista è ancora più significativo. È una solida prova dell’efficacia della nostra piattaforma e del forte punto d’appoggio che abbiamo stabilito in Francia. La nostra espansione nei principali mercati europei, così come negli Stati Uniti e in Asia, ha senza dubbio contribuito a distinguerci tra le centinaia di aspiranti per questa edizione 2021.

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