Our values

As an ad tech company working with top brands to get the most of their marketing investments, we are well positioned to drive positive impact.
Our CSR approach is based on 2 pillars: Planet & People.

1/ Planet

We are focusing on lowering our environmental footprint and building a diverse, inclusive business as the core values of our CSR strategy.
In 2020 and 2021, the first step was to measure our impact, and now that we have integrated sustainability as part of our business growth strategy, the next step is to focus on our internal and external commitments.

As part of our internal approach, we are supporting our employees in taking steps towards sustainability and our product team in developing internal tools to measure and monitor our energy consumption.

Externally, we are measuring the overall impact of the economic, environmental and social aspects of our business activities with CARBOMETRICS and ECOVADIS.

We are committed to the Paris Climate Agreement and adhere to support the United Nations in the implementation of the UN Sustainable Development Goals.

We aim to be carbon net zero by 2050. Our industry (digital) is responsible for nearly 4% of greenhouse gas emissions and in 2040, it would be 7% GHG.

We are careful and responsible in our operations, we assume high ethical standards and procedures. We select suppliers that meet our standards. We recycle, reduce our waste and consumption to lower our CO2 emissions.

We finance projects selected by our employees to protect the environment, provide education and health. See our impact on NOOS
We have a long standing partnership with Ecotree to support biodiversity. We own and grow our own forest since 2018 with over 2600 trees.
We donate to various charities, support and organize internal events / initiatives, for example, we collect toys and stationery, clean our neighborhood, …


2/ People

As a global company with employees from all over the world, Locala is committed to creating a workplace where all are welcome and our differences are celebrated. We encourage and support diversity, equity, and inclusivity through global and local initiatives

Value, encourage and diverse workforce.
Champion career and growth.
Giveback and support communities.



  • We care about our colleagues, our clients, investors, but as important as our closer relationships is our place in the wider community.


  • Our product and systems are in line with our company vision, built by a diverse and creative team always looking for new approaches in company operations, products and relationships.


  • We try to make a difference in the community, provide ongoing education and growth for employees, customers and partners. We believe that building a successful business involves making a positive impact.

Our commitments

These are the commitments we are making to our clients, employees, partners and investors.

LOCALA actively supports the UN Global Compact, a voluntary initiative based on company commitments to implement universal sustainability principles and to advance UN goals such as the Sustainable Development Goals (SDGs).


Letter from the CEO

Thank you for taking the time to learn more about Ask Locala.

Ten years ago, we started a company that has adapted, innovated, and evolved into what is now Ask Locala. Since day one, we have had the same mission: Help location-based businesses discover their highest value customers, drive them to their stores, and prove the results.

Why? Because we believe it’s important that communities have thriving restaurants, busy shops, and successful auto dealerships! Physical stores are THE social bond that ties us all together. Everyone needs them. Everyone loves them.

Our new purpose at Ask Locala is to help them to adapt to the new, post-covid world. This world is a hybrid where the customer journey is no longer digital or physical, but rather it is both at the same time.

We have grown our business step by step, anticipating and adapting to rapid market changes, and we help to do the same for our clients. We win when our client wins. We innovate and differentiate ourselves with our tech so that we can deliver quality products that produce world-class results. At the end of the day, boosting sales is what matters most to our clients and we are their go-to partner who they can count on.

Between 2011 and 2021, our industry has evolved, pivoted, expanded, and matured, and I am proud to say that Ask Locala has consistently led in its evolution. From our origins as the first mobile adserver certified by the MRC for app installs, we have become the world’s leading Drive-to-Store platform. Today, Ask Locala provides retailers and brands a comprehensive suite of proprietary machine-learning digital advertising and measurement software that drive more customers to brick & mortar stores, increase online & offline sales and provide competitive ROI visibility.

We know that the world will continue to evolve, and our industry will eventually face additional hurdles in one form or another. Our commitment to our clients, partners, and employees is that we will continue to care, create and invent to always be a partner that they count on to succeed.

Sincerely yours,
Chris B. Collet
Founder and CEO
Ask Locala