Criteo’s former People Partner joins the drive-to-store platform as Chief People Officer to steer its HR actions 

Paris, 25 August 2021 – Locala, the leading drive-to-store platform for tier-1 retailers, restaurants & auto dealerships, today announced the appointment of Armelle Quenard as Chief People Officer to lead the company’s human resources strategy and development.

With over 20 years of experience as a Human Resources leader in the high-tech industry, Armelle brings strong skills and invaluable knowledge to the drive-to-store platform. Armelle started her career at telecommunications giant Bouygues Group, where she spent 12 years as HR Generalist for their Bouygues Telecom subsidiary. She then joined computer software company Dassault Systèmes, where she held the position of HR Director for the France R&D and IT departments for over three years. Most recently, Armelle was VP People Partner G&A and Head of French Collective Employee Relations at Criteo, where she assisted support function leaders on all aspects of management and leadership.

Locala Armelle Quenard Chief People OfficerArmelle’s role at Localawill be to steer the company’s growth and define its human resources policy. She will ensure Locala’s ambitions for expansion align with the company’s overall strategy and implement HR changes and initiatives in its offices around the world. Armelle will also be in charge of the day-to-day management and development of the HR team.

“I’m delighted to join Locala and use my experience to help it scale up,” said Armelle Quenard. “As Locala continues to expand, the HR team will support its worldwide talent and foster a positive, high-performance working environment where everyone can thrive and excel.”

Locala CEO Christophe Collet added “We’re very happy to welcome Armelle to the company. I have no doubt she will bring a fresh perspective to our HR actions and give our teams all the support they need to deliver on their missions”.