2020 was the most unpredictable year for advertising that most of us have ever seen. But with the unpredictability came a lot of innovation and reimagination from brands.
One thing that we noticed is that brands really adapted how they spoke and connected to their consumers. Advertisements were no longer about purely selling products, but for those brands who did it right, they became about informing people how to stay safe, or what they are doing to help fight the virus and help communities. Brands took a human approach to reassure people that things would be alright and that their brand would be with them along the way.
In our latest podcast Helen Mussard, Marketing & Business Strategy Director, IAB Europe, and Dominique Blanc, VP, Customer Success, S4M, talked about the other major trends they noticed in 2020, as well as what they expect we’ll see in 2021.
Take a listen below!
Helen Mussard, Marketing & Business Strategy Director, IAB Europe
Dominique Blanc, VP, Customer Success, S4M
Hosted by Lauren Bigland, VP, Brand Strategy and Communications, S4M