S4M Bolsters US Leadership Team with Appointment of Bruce Forester

NEW YORK, October 7, 2020– Bruce Forester has joined S4M as Vice President, Sales, East, a newly created position for the drive-to-store platform’s US market.

Bruce joins S4M with over 15 years of experience across the digital advertising space, specializing in location data, mobile, video, and advanced TV. In his new role, Bruce will be responsible for revenue growth and sales leadership in the East region, reporting directly to Chief Revenue Officer, North America, Ed Silhan.

The addition of Bruce to the US organization highlights S4M’s growth in the market and the recent success they’ve seen including being named MarTech Breakthrough’s Best Location Based Marketing Platform, and Adweek’s Top Ten Fastest Growing Solution Providers.

“We’re thrilled to have Bruce join our team to help us strengthen our efforts as we continue to grow our presence in the US,” said Ed Silhan. “We’ve made several investments in our technology and product over the past few years and bringing on Bruce to help bring this to life in the market is crucial for us. His expertise in the location space will be key in our next phase as the leading drive-to-store platform.”

Before joining S4M, Bruce spent six years with location data and technology provider PlaceIQ where he built out their mid-market business nationally. As Director of Mid-Market Sales, he was instrumental in the recruitment and training of its US sales team, while developing the go-to-market sales strategy for key products, including location-based data and audiences, foot-traffic attribution, and audience analytics products. There he was charged with overseeing and furthering the revenue growth for key verticals, including retail, dining, automotive, CPG, travel, and more.

Prior to that, Bruce held sales roles at SoundHound, a leading audio recognition platform, responsible for revenue growth, account strategy, training, and recruitment of its East region sales team. He also oversaw the US lifestyle category sales for HealthiNation, a leading multi-platform consumer health video company.

“I’m incredibly excited to join S4M, a global leader in drive-to-store advertising, fully helping major brands understand the relationship between their marketing investment and real-world business outcomes,” said Bruce.