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"Locala’s strategic targeting helped us effectively connect with key consumers, driving over 6K visits to Target stores where our products are sold. Their ability to raise awareness of All About Curls while shoppers were already in Target was particularly impressive. The success of the campaign exceeded our expectations and made asignificant impact on our overall marketing efforts."
Mia Chase
,
Director of Digital & Social Zotos Professional
,
Henkel
The Results
32.09%
Footfall Uplift
6,821
Unique Store Visits
$4.53
CPV
$10.47 below CPV Benchmark
$10.47 below CPV Benchmark
0.63%
CTR
Significantly above 15%-20% Benchmark
Significantly above 15%-20% Benchmark
The Brief
Henkel, a global leader in beauty, laundry, and home care, wanted to engage key consumer audiences, driving them to Target stores to discover their All About Curls product.
The Strategy
Henkel, a global leader in beauty, laundry, and home care, wanted to engage key consumer audiences, driving them to Target stores to discover their All About Curls product.
Dynamic Commerce Areas: Targeting consumers with a high affinity to the brand who are within a 20-minute drive time to each target location
Custom Audiences: Connecting with Hispanic, African American, and Multicultural audiences, as well as consumers with curly hair or hair color product purchasers, previous purchasers of competitor products, and Target shoppers
In-Location Targeting: Driving consideration by targeting users actively browsing on their mobile devices while in Target stores
Custom Audiences: Connecting with Hispanic, African American, and Multicultural audiences, as well as consumers with curly hair or hair color product purchasers, previous purchasers of competitor products, and Target shoppers
In-Location Targeting: Driving consideration by targeting users actively browsing on their mobile devices while in Target stores
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