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"Locala has become a key part of our strategy for driving visitors to Miller’s Ale House’s 100+ restaurant locations. Their ability to identify and target local audiences at scale has allowed us to connect with high value consumers, driving 9x return on ad spend."
Carly Laskey
,
Director of Integrated Media
,
Push
The Results
9.67%
Footfall Uplift
13,601
Total Visits
x9
Return on Ad Spend
$4.41
CPV
The Brief
Miller’s Ale House wanted to increase awareness of their new menu items among current, lapsed, and new guests in order to drive incremental visits to their restaurant locations.
The Strategy
Locala, in partnership with Push, adopted a multi-pronged media strategy consisting of advanced audience solutions and hyper-local targeting tactics to drive consumers to Miller’s Ale House restaurants.
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