Retail Insights 2026
by Locala

New retail at a crossroads
“The players that succeed in 2026 will not be those that multiply initiatives, but those that rebuild” their technological, operational and strategic architecture around unified, measurable and orchestrated commerce.”
Smiling woman with shoulder-length brown hair wearing a black and blue top.
Sandrine Préfaut
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Managing Director Europe
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Linkedin

Fight against Climate Change

AI is transforming business models, consumers are redefining value, and stores are becoming media outlets. The question is no longer: “How can we be everywhere?” But rather: “Which choices will make a difference?”

Numbers that make a difference

79%
of consumers are concerned about rising prices.
90%
of AI projects remain stuck at the pilot stage.
52%
of expected growth of the pop-up
retail market by 2032
60%
of consumers report that a retail media campaign in-store prompted a purchase.

What you’ll learn

For retailer: How to balance growth and proftability?
For Brands: How to capture customer’s attention in-store?
For agencies: How to create more effective media plans?
For decision-makers: How to integrate AI into a unifies retail environment?

Download the barometer