Hyperlocal Insights at Scale
Retail Analytics is a powerful discovery and planning platform that provides detailed insights into consumer shopping behavior at the national and local level. By analyzing data on foot traffic and local demographics, retailers can make informed decisions on where to open new stores or how to optimize their marketing strategies.
Uncover fresh insights at the store level. Analyze foot traffic data, delve into competitor cross-visitation patterns, and explore ever-evolving commercial areas to pinpoint your brand’s switchers and most promising prospects.
Optimize campaign planning with our Explore feature. Use socio-demographic data to identify high concentration areas of your target audience, pinpoint Digital Out Of Home panels where consumers are most likely to convert, and optimize budget against the most impactful media types.
Seamlessly activate omnichannel campaigns fueled by mobility patterns.
Go beyond traditional geotargeting with custom media strategies that deliver the highest return on ad spend for your brand in each location.