Insights & Planning
Unleash the power of localized insights
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Easy, actionable, and audience-driven planning.

Locala helps brands maximize their ad dollars by pinpointing precisely who and where their consumers are. Our insights and planning capabilities transform complex mobility and consumer data into actionable audience insights, fueling advanced media strategies that consistently deliver smarter business outcomes.

Brand Insights

Uncover fresh brand insights including foot traffic trends, cross-visitation patterns, and ever-evolving commerce areas to pinpoint your dedicated customers, brand switchers, and most promising prospects.

Audience Discovery

Optimize campaign planning with our Audience Explorer. Use intent and socio-demographic data to identify high concentration areas of your target audience, pinpoint Digital Out Of Home panels where consumers are most likely to convert, and optimize budget against the most impactful media types.

Smarter Activation

Seamlessly activate omnichannel campaigns fueled by mobility patterns. Go beyond traditional geotargeting with custom media strategies that deliver the highest return on ad spend for your brand in each location.

Author of testimonial photo
“More than just providing data, Locala acted as a true partner and their insights helped us get the most out of our ad spend while getting tangible results on store traffic.”
Bjorn Van der Cruyssen, Head of Media, Colruyt

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