Locala’s Chief Product
& Technology Officer
A 3-step approach
A unique omnichannel attribution model
Locala’s omnichannel attribution creates clear channel performance metrics and optimizes your customer’s path-to-purchase visibility.
Our model is 100% focused on driving results at the store level, placing in-store foot traffic at the center of all analysis.
How do we do it?
Using exposure frequency and timing, we credit channels based on visibility.
We distribute most of the visit credit to the channels seen the most and give more visit credit to impressions at the start and at the end of the exposure path.
This is Fractional Attribution.