-converted-from-png.webp)
-converted-from-png%20(1).webp)
.png)
The Brief
IWC, boasting a global network of over 100 boutiques, sought to elevate brand consideration and drive foot traffic to their U.S. boutiques.
The Strategy
In partnership with EssenceMediacom, Locala implemented a targeted 3-part strategy to connect IWC with the right audience.
Dynamic Commerce Areas: Targeting high affinity shoppers within driving distance of nearby stores.
Custom Audiences: Adults aged 35-54 with a Household Income of $150K+.
Out-of-Home Extension: Locala extended the efficacy of IWC’s campaign by retargeting users previously exposed to the OOH placements.
The Results
$43.68
Cost Per Visit
70% below benchmark
70% below benchmark
27.86%
Visitation Uplift
$4.53
CTR
Against 0.15-0.20% benchmark
Against 0.15-0.20% benchmark