Locala Expands in MENA to Power Precision Marketing

At Locala, we turn movement into meaning. Our AI-powered platform transforms mobility patterns and consumer signals into razor-sharp media strategies — giving marketers the clarity to plan smarter, activate faster, and measure what truly moves the needle. In a world drowning in data, we deliver impact.

A Bold Move into MENA

With Matthieu Tebaus now leading operations in the region, our mission is clear: bring our precision marketing solutions closer to the Middle East’s most ambitious brands — creating measurable impact in-store, on the move, and at every consumer touchpoint.

“Dubai is a strategic hub for innovation and growth. At Locala, we partner with brands to turn mobility data into real business results — from footfall to in-store conversions.”

— Matthieu Tebaus, SVP Sales MENA

MENA : Locala delivers results where it matters most

From food and beverage to fashion and tourism, we’ve partnered with top brands across the MENA region to turn mobile engagement into real-world action. Our specialty? Precision mobile advertising that builds meaningful brand awareness improves brand recall and boost consumer affinity. On top of that, we drive in store visits to boost foot traffic.

Popular formats in MENA include countdown ads that build buzz for store openings and dynamic store locator ads that guide customers straight to the nearest boutique. Every campaign is tailored to local behaviors, ensuring performance and relevance.

Beyond mobile, our reach extends to premium screen-based inventory in high-impact locations like Dubai and Qatar — offering a seamless omnichannel experience that connects the digital and physical worlds.

We’re always exploring new partnerships and ready to adapt our tech-powered solutions across industries. If you’re looking to make a real-world impact, Locala is your go-to.

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