Advertising's oldest promise just became a choice

Every time I bring up adaptive advertising in a client meeting in Brussels, I get the same reaction. A polite nod, a little smile, and then "Ah yes, DCO. We already do that." I understand why.

Sometimes one video isn’t enough. Dual Vision helps brands showcase more in a single creative bydisplaying two videos simultaneously for a richer, more dynamic visual experience.

How Locala helped Kérastase transform the launch of its Gloss Absolu range into a high-traffic physical experience across two of the Middle East’s most competitive shopping destinations.

Everyone in the market probably sees at least three announcements a day about “agentic” features in adtech right now. The word is doing a suspicious amount of unpaid labor for products that are still hard to see, hard to test, or hard to trust.

Back-to-school is one of retail’s biggest seasonal moments — and one of its most complex. U.S. back-to-school sales are projected to reach $85.42 billion.

Your dashboard is green. Coverage is strong. Performance appears steady. And yet, beneath the surface, you may be losing ground where it matters most.