-converted-from-png%20(1).webp)
-converted-from-png%20(1).webp)
.png)
"Locala’s data-driven approach and expertise in developing tailor-made strategies for the Lay’s MAX campaign resulted in great impact and engagement. With their assistance, we successfully reached a substantial number of points of sales while maintaining a low cost per visit."
Laetitia Rolin
,
Brand Manager
,
Lay’s Create NE
The Results
6.30%
Uplift
vs. Benchmark 4%
vs. Benchmark 4%
+2.1M
Impressions
0.60€
CPV
vs. Benchmark 5€-6€
vs. Benchmark 5€-6€
The Brief
Lay’s launched a special offer around a specific product called Lay’s MAX. The campaign consisted of 4 advertising waves, with multiple promotions in various stores.
The challenge: Maximize in-store traffic, promote the new product, and create a tailored message that is adapted to each supermarket.
The Strategy
– Deploy a national drive-to-store campaign targeting a selection of 1600+ supermarkets selling similar products.
– Create a custom set of mobile innovative formats for each supermarket brand (Interstitial, MPU, Banner, Store locator)
– Generate sales thanks to custom creatives for each of the 4 waves of the campaign.
– Optimize visits in real time.
As a result, we obtained a low CPV despite a large coverage of point of sales.
