Dell shifts to online sales with a Drive-To-Web omnichannel campaign

Leverage Locala’s location capabilities to target Users 18+ in locations near teach stores and in high affinity areas where Dell’s audience could be found..

Locala leveraged a 4 media omnichannel activation which helped in driving not only Awareness, brand recall and purchase intent but also strong site visits.

Thanks to our activation, low frequency cap, strategic planning and use of Data and real time optimisations of the 4 media, almost 1 out 4 users exposed to the campaign, who clicked on a media landed on the website.