Janis Ramos from Locala: “When women take on leadership roles, marketing strategies become more inclusive and diverse.”

“When women lead, marketing becomes more inclusive and diverse.”
– Janis Ramos, VP of Sales Enablement, North America, Locala

As part of Women’s Month, Janis Ramos spoke with PRODU about the evolving role of women in marketing leadership — and the tangible impact of inclusive leadership on business outcomes.

In the interview, Janis dives deep into the systemic challenges many women still face in advancing their careers: unconscious bias, lack of mentorship, limited representation at the executive level, and the ongoing struggle to balance professional growth with social expectations around caregiving.

But she also shares hope: companies are increasingly recognizing the value of diverse leadership, prioritizing gender equity through mentorship programs, pay transparency, flexible work policies, and measurable DEI goals.

At Locala, we’re proud to walk the talk. From our self-leadership programs and unconscious bias training to inclusive parental leave and women’s health benefits, we’re building a workplace where everyone has the opportunity to grow, thrive, and lead. Initiatives like Pink October, which supports women’s cancer research, further reflect our commitment to inclusion both inside and outside the organization.

Read the full interview with Janis to learn how marketing can become a true driver of equity and innovation when more women are at the table.

Read the full article

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