The Story Behind Locala’s Award Winning Location Data Platform

Spotlight on the Winning Campaign: IWC Schaffhausen

With more than 100 boutiques worldwide, IWC Schaffhausen turned to Locala and EssenceMediacom to boost brand consideration and increase foot traffic at their U.S. boutiques.

The Strategy

To reach the right high-value audience, Locala deployed a three-pronged approach:

Dynamic Commerce Areas: Targeting high-affinity shoppers within driving distance of nearby stores.

Custom Audiences: Adults aged 35-54 with a Household Income of $150K+.

Out-of-Home Extension: Locala extended the efficacy of IWC’s campaign by retargeting users previously exposed to the OOH placements.

The Results

The campaign exceeded expectations, delivering standout performance across key metrics:

The Power of Localized Marketing

At Locala, we believe that localized marketing is the future of advertising. This win demonstrates how leveraging local insights, privacy-first data, and precision targeting can create deeper connections between brands and consumers, ultimately driving stronger engagement and measurable business results.

Localized marketing tailors campaigns to each audience’s context, cultural nuances, regional preferences, and shopping behaviors. By making messages feel relevant and personal, brands build stronger connections and inspire action. Locala proves it with real results: 25% higher audience attention, a 70% lift in brand preference, and a 30% increase in store visits.

Campaigns rooted in local context consistently outperform, proving that the path to global success starts with local impact. Contact us to see how Locala can boost your next campaign.