Locala Named Finalist in Digiday Technology Awards

Locala, the leader in commerce media solutions, earned a finalist position in the prestigious Digiday Technology Awards‘ Best Location Data Platform category. The Digiday Technology Awards celebrate innovative technologies shaping the future of media and marketing.

The spotlight was on Locala’s campaign in collaboration with Captura Group for La Vaquita, which boosted the brand’s presence and in-store foot traffic.

Ed Silhan, Managing Director & CRO Americas for Locala, provided insight into the campaign’s success, stating, “Our challenge was to enhance brand awareness and boost sales for La Vaquita. To conquer this challenge, we embraced three core strategies: Audience Planning, Mobile Activation, and Real-time Data Analysis. With a result of a remarkable 30.6% uplift in visitation, we’ve demonstrated the power of location intelligence and data-driven marketing.”

Locala leverages location intelligence to help brands make smarter business decisions and ultimately increase revenue.

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