Locala tailored an innovative campaign for Canon
"The campaign was a great success thanks to Locala's expertise in both creating and developping of innovative and engaging formats."
Stéphanie Noyelle
Campaign Manager, Canon France
Exposed individuals 360.000
IAS visibility rate +81 %
vs. 10pts in average
Interaction rate 1.77 %
vs. Benchmark 1% for a similar ad size
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The Brief
Canon wanted to set up an awareness campaign for their imageFORMULA RS40 scanner among photo enthusiasts and photo professionals.

The Strategy
Locala, in collaboration with the Dentsu agency supported the brand with a mobile branding. Thanks to its creative studio, Locala was able to develop innovative formats to highlight the functionalities of the Canon’s imageFORMULA RS40 scanner for the restoration of old photos.

Audience segment activation
Professionnals with photo interest
People identified in dedicated stores

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