Canon wanted to set up an awareness campaign for their imageFORMULA RS40 scanner among photo enthusiasts and photo professionals.
Locala, in collaboration with the Dentsu agency supported the brand with a mobile branding. Thanks to its creative studio, Locala was able to develop innovative formats to highlight the functionalities of the Canon’s imageFORMULA RS40 scanner for the restoration of old photos.
Audience segment activation
Professionnals with photo interest
People identified in dedicated stores