Locala Retail Barometer

Success in 2026 will be defined by how well you navigate today’s biggest shifts in technology, consumer behavior, and the economy. Our annual Retail Barometer is the definitive analysis of the key trends you need to know to win the year ahead.

Inside the guide:

  • The End of Channel Silos: Why a fluid, unified strategy is now essential to meet consumer demand.
  • AI-Powered Personalization: How to use real-time data to boost conversions by up to 30%.
  • The Hyperlocal Imperative: Why “speaking at the local level” has become essential to meet the growing consumer demand for personalized commerce.
Presentation of several pages of the report with quantitative data (graphs and tables)

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While the trends are global, their impact is local. To provide the most relevant insights, our analysis features exclusive survey data from shoppers in each region. Select your country below to download the dedicated report.

Author of testimonial photo
Today's customer journey is a fluid conversation that moves seamlessly between their screen and the real world. The future of retail won't be won by the biggest brands, but by the fastest and smartest. Our Retail Barometer is the playbook for leaders looking to master this new, accelerated landscape.
Christophe Collet, Founder and CEO, Locala
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