The Brief
Hickory Farms, a leading U.S. retailer known for its gourmet gift boxes, aimed to increase awareness and drive in-store traffic during the critical holiday period by reaching high-affinity audiences near priority locations and promoting store openings and seasonal offers.
The Strategy
In partnership with WITHIN, an integrated media and creative agency, Locala executed a comprehensive drive-to-store strategy designed to influence high-intent consumers in moments that matter most.
By combining advanced audience targeting with real-time mobility data and proximity-based activation, the campaign reached shoppers near Hickory Farms pop up locations and guided them from awareness to in-store visit.
– Custom Audience: Engaging high-intent holiday shoppers with strong affinities for premium food, wine, and gifting experiences, aligning closely with Hickory Farms’ core customer profile
– Dynamic Commerce Areas: Targeting high-value consumers within a 20-minute drive time of store locations, using real-world mobility data to reach shoppers when they are most likely to visit.
Results
The campaign delivered strong in-store visitation and measurable lift, demonstrating the effectiveness of Locala’s drive-to-store approach during a high-intent seasonal period.
By aligning audience targeting with proximity-based activation during peak holiday moments, Locala, in partnership with WITHIN, successfully helped Hickory Farms convert seasonal demand into measurable, real-world store visits.