Le new retail à l'heure des choix
AI is transforming business models, consumers are redefining value, and stores are becoming media outlets. The question is no longer:
“How can we be everywhere?” But rather: “Which choices will make a difference?”
“The players that succeed in 2026 will not be those that multiply initiatives, but those that rebuild their technological, operational and strategic
architecture around unified, measurable and orchestrated commerce.”
Sandrine Préfaut
General Manager Locala Europe
What you'll learn
For retailers: How to balance growth and profitability?
For brands: How to capture customers' attention in-store?
For agencies: How to create more effective media plans?
For decision-makers: How to integrate AI into a unified retail environment?
Download the barometer
Numbers that make a difference
%
of consumers are concerned about rising prices.
%
of AI projects remain stuck at the pilot stage.
%
de croissance attendue du marché du pop-up retail d'ici 2032.
%
of consumers report that a retail media campaign in-store prompted a purchase.
