The Brief
Bridgestone aimed to increase store visits across key LATAM markets, including Mexico, Brazil, and Argentina, while gaining a deeper understanding of consumer behavior along the path to purchase. The goal was to engage high-value audiences, stay ahead of competitors, and drive efficient store visits through tailored, localized media strategies.
Custom Audiences: Build tailored audience segments for each market, ensuring ads reach high-affinity consumers such as past shoppers, known tire buyers, and users most likely to need replacement or servicing. Dynamic Commerce Areas: Precisely identify areas where consumers drive store activity, capturing regions with high tire-shopping propensity, competitor density, and mobility patterns. Competitor Conquesting: Activate geofences and strategic conquest zones around competitor locations to intercept drivers actively evaluating other tire brands. Together, these strategies ensured that Bridgestone reached consumers at the right moment in their journey—boosting visit efficiency, maximizing engagement across formats, and adapting messaging to the unique behavioral patterns of each market.
The Results
This methodology drove measurable increases in store traffic across all three markets, surpassing regional benchmarks. Locala’s localized approach turned audience insights into consistent results, with cost-efficient banners and highly engaging interactive units. Overall, the campaign demonstrated that strategies tailored to local behaviors can significantly increase store visits and strengthen Bridgestone’s presence across LATAM.