LOCALA DRIVES STORE & SITE VISITS FOR COLRUYT
Colruyt
With more than 250 stores, Colruyt Laagste Prijs is a 100 year old Belgian family-owned business known for their quality products at competitive pricing.
The Brief
In the first quarter of 2022, Colruyt partnered with Locala for a complete, closed-loop solution and was able to quickly target their highest value potential shoppers and drive them into their locations.
The Strategy
Using our proprietary machine learning platform, Locala identified three key groups.
Local visitors
Shoppers that had regulary been detected at a Colruyt store.
Indecisive visitors
Shoppers who were detected at both Colruyt and competitive store locations.
Competitive conquests
Shoppers who were detected in competing store locations only.
The Results
- An average 10.86% overall uplift for all Colruyt locations.
- 23,674 incremental store visits resulting directly from the campaign.
- 1.9 million euros estimates incremental revenue generated from Locala activations.
- And increased landing page conversion rate from 37% to 63%, with a Q4 high of 73%
‘More than just providing data, Locala acted as a true patner and their insights helped us get the most out of our ad spend while getting tangible results on store traffic’ – Bjorn Van der Cruyssen, Head of Media, Colruyt.