Objective

Dell France wanted to target relevant users in France to support their transition for an offline retail presence to a 100% online presence. Leveraging Locala unique location capabilities, we were able to find the most relevant audiences in these locations.

Strategy

Leverage Locala’s location capabilities to target Users 18+ in locations near teach stores and in high affinity areas where Dell’s audience could be found..

Locala leveraged a 4 media omnichannel activation which helped in driving not only Awareness, brand recall and purchase intent but also strong site visits.

Thanks to our activation, low frequency cap, strategic planning and use of Data and real time optimisations of the 4 media, almost 1 out 4 users exposed to the campaign, who clicked on a media landed on the website.