The Brief
Open Farm, a company who believes in Doing Some Good® for animals and the planet, wanted to launch a campaign across Canada and the U.S. to boost brand awareness and increase foot traffic to stores that carry their products.
The Strategy
To maximize the campaign’s impact, Locala implemented a strategy that combined tailored audience segments with localized, affinity-based targeting:
– Tailored Audience Segments: Targeting dog owners, frequent PetSmart shoppers, and users in-market for pet supplies and dog food.
– Dynamic Commerce Areas: Connecting with consumers who have a strong affinity for Open Farm and were within a 15-minute drive of retail locations.
– Dynamic Creative: Ads dynamically optimized to direct users to the nearest store carrying Open Farm products.
