The Brief: Increasing Store Visits

IWC, boasting a global network of over 100 boutiques, sought to elevate brand consideration and drive foot traffic to their U.S. boutiques.

The Strategy

In partnership with EssenceMediacom, Locala implemented a targeted 3-part strategy to connect IWC with the right audience.

Dynamic Commerce Areas: Targeting high affinity shoppers within driving distance of nearby stores.

Custom Audiences: Adults aged 35-54 with a Household Income of $150K+.

Out-of-Home Extension: Locala extended the efficacy of IWC’s campaign by retargeting users previously exposed to the OOH placements.