Winning Over the Hard-to-Hold Home Shopper in 2025
Inside the Decision Journey of Today’s Telco Shopper
In today’s competitive telecom landscape, brand loyalty is no longer a guarantee. While trust and familiarity still matter, Canadian telco […]
Reaching Today’s Car Shopper in Motion
Car prices have reached record highs in 2025, prompting buyers to compare multiple brands before making a decision. Shoppers are […]
How Curiosity and Convenience Are Driving Grocery Behavior in 2025
In 2025, the grocery shopping landscape is shifting fast, with shoppers making more frequent trips while showing less brand loyalty. […]
How to Stay Top-of-Mind When Fast Food Loyalty Is on the Decline
In Canada, fast food is experiencing a fundamental shift. As consumer behavior evolves, fast food brands are rethinking how they […]
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