Category: Canadian insights

The Canadian home products market is evolving, and so is the shopper journey. While trust, familiarity, and pricing remain key decision drivers, home products shoppers in 2025 are increasingly open to switching brands. With 30% exploring multiple retailers before making a purchase, marketers need more than just broad appeal—they need local relevance and sharp strategy.

In this blog, we explore how Canadian home brands can engage comparison shoppers, reduce churn, and boost in-store results through data-driven marketing.

Brand-Aware, Not Brand-Loyal

Shoppers tend to be brand-conscious, but not brand-committed. In 2025:

• 30% of shoppers visit two or more home brands before committing to a purchase.
• The average buyer browses 1.5 brands during their path to purchase.
• 14% of store visitors are switch-minded—actively open to a better offer or shopping experience.

These switch-minded shoppers may seem like a minority, but they represent a significant lost opportunity if not addressed. And with loyalty hanging by a thread, one strong competitive message could cause churn.

Why Local Context Matters More Than Ever

Across Canada, from urban Toronto condos to rural Nova Scotia homes, consumer behavior varies widely. National campaigns that ignore local preferences and shopping trends fail to connect at scale.

By tapping into local funnel shifts, brands can optimize their strategy based on regional engagement levels, shopping habits, and audience dynamics. This means customizing:

• Media delivery timing by province or metro area
• Creative messaging for specific demographics
• Audience segments that reflect true local demand
• Budget allocation tailored to high-potential store zones

Winning Canada’s 14% Switch-Minded Shoppers

Even in a market known for its loyalty, competition is fierce. To win the 14% who are open to switching, brands must stay visible, relevant, and persuasive, especially at the local level.

Here’s how:

• Prioritize local behavior data in campaign planning.
• Segment and personalize offers by audience type and region.
• Test and optimize your strategies continuously.
• Invest store-by-store to maximize impact where it matters most.

Whether you’re launching a nationwide promotion or revamping local in-store traffic, data-led decisions ensure you don’t just capture interest, you convert it.

High-Value Audiences to Watch in Canada

Canadian home products shoppers are not a monolith. To drive growth, focus on audience segmentation and real behavior patterns. Top-performing groups in 2025 include:

• DIY Store Weekend Regulars.
• Furniture Cross-Shoppers
• Small-Space Décor Upgraders
• Four-Bedroom-Plus Residents
• Suburban Family Homeowners

Campaign Results That Speak Volumes

With over 380 campaigns across 30+ brands in 12 markets, Locala knows how to turn data-driven insights into impactful, localized marketing strategies that deliver real results: 

These metrics highlight the impact of precise, audience-first planning backed by localized data and continuous optimization.

 

Stay Ahead of the Shifting Shopper Landscape

Looking for deeper insights? Explore our latest updates and book a demo to see how Locala empowers brands to drive foot traffic, win new buyers, and retain loyal ones across Canada.

In today’s competitive telecom landscape, brand loyalty is no longer a guarantee. While trust and familiarity still matter, Canadian telco shoppers are more curious and comparison-driven than ever. To stay ahead, telco brands must rethink how they reach, engage, and convert high-intent buyers before they switch.

Canadian mobile shoppers aren’t making snap decisions. In 2025, 45% of telco shoppers visit at least two brands before making a purchase, with some exploring three, four, or even more. On average, they visit 1.9 brands during their decision-making journey.

This behavior shift presents a significant risk: 24% of store visitors are switch-minded, actively considering a better offer even after entering a store. That means nearly one in four customers may walk out the door if your offer doesn’t meet their expectations.

Local Preferences Matter More Than Ever

Not all markets behave the same way, and telco marketing strategies shouldn’t treat them the same way. Even something as simple as the number of brands shoppers explore varies by region, meaning a national approach may miss local nuances.

To win these undecided buyers, it’s essential to:

• Customize your media mix and messaging by location
• Use local insights to optimize creative, targeting, and delivery
• Let store-level shopper data guide budget allocation and planning

Tap Into High-Intent Audiences

The best way to combat churn is to intercept shoppers before they make their final decision. That starts with understanding who they are and what drives them. High-potential audiences for telco brands include:

• Competitor-Store Switchers 
• Device-Upgrade Seekers 
• Budget-Savvy Students 
• Family-Plan Decision Makers 
• Frequent Travellers 

With localized consumer insights, you can tailor campaigns that speak directly to these groups at the right time and place.

Proven Tactics That Drive Performance

From planning to performance, Locala’s AI insights and localized tools help telco brands capture high-intent shoppers before they switch. 

In a market where loyalty is fragile and shoppers are increasingly brand-curious, the brands that adapt fastest will win the most. Relying on generic strategies won’t cut it anymore. Instead, localized intelligence and audience-first planning are the keys to converting high-intent shoppers before your competitors do.

Want Deeper Insights?

Explore how data-driven local strategies can transform your next campaign. Read more about our latest updates and book a demo today. 

Car prices have reached record highs in 2025, prompting buyers to compare multiple brands before making a decision. Shoppers are back in motion, with the average car buyer visiting 1.6 dealerships, up 20% from Q1 2024.

With higher intent and less brand loyalty, today’s car buyers are more selective, more open to influence, and more curious than ever. For automotive marketers, this shift brings both challenges and opportunities.

This blog explores key trends in Canadian auto buyer behavior, how to meet today’s car shoppers in motion, and how Locala helps transform insight into results.

The New Buyer Journey: Insights From the Lot

It’s official: showroom-hopping is back.

70% of auto buyers visit at least one other brand before making a decision. Many are checking out 2-3 different dealerships before signing any papers.

This behavior varies widely across the country. Dealership visits differ significantly between provinces and even cities, which makes localized strategies essential. What works in Toronto may not resonate in Calgary or Vancouver. Flexibility and local relevance are key.

As buyers move closer to making a purchase, they become especially open to influence. Brands that show up with the right message at the right moment have a real opportunity to tip the scales

Even shoppers who enter the funnel with strong intent are often undecided until the very end. That’s a big opportunity for brands that remain visible, locally relevant, and well-timed in their messaging.

What This Means for Automotive Advertisers

It’s time to move beyond a one-size-fits-all approach. The most effective campaigns today blend broad reach with local agility. Brands need to meet buyers where they are, both geographically and behaviorally. Here are three strategies to stay ahead:

1. Adapt to regional differences

Buyer behavior can shift dramatically between cities or even neighborhoods. Tailoring creative, targeting, and media spend by region helps increase relevance and campaign performance.

2. Leverage real-time behavioral data

Knowing when and where shoppers are actively researching helps you deliver your message when intent is high and decisions are near.

3. Plan around high-impact audience segments

Use audience-first planning to reach high-potential buyer groups. In Canada, top segments include:

• Adventurous Parents (Reach: 8M)
• Maintenance Clients (Reach: 800K)
• In-Market EV Shoppers (Reach: 1M)
• First-Time Buyers (Reach: 3M)
  

 

These groups aren’t just marketing personas. They represent real, actionable audiences that are actively engaging in the market.

How Locala Helps Automotive Brands Win 

Locala removes the guesswork from automotive marketing by turning data into action. With over a decade of experience and a track record of more than 2,000 campaigns across 70 auto brands in 40 markets, we bring proven expertise to every partnership..

Our AI-powered Planning Tool combines location behavior data with audience insights to build smarter, more localized strategies that drive measurable results.

Here’s what sets us apart:

• Smarter audience testing drives performance.
  We’ve seen visit rates increase by 2.5x when campaigns test multiple audience tactics, proving that relevance pays off.
• Strategic budget optimization delivers impact.
  Optimizing store-level budgets daily leads to a 30% uplift in performance, ensuring spend goes where it matters most.
• Sustained campaigns = better results.
  Campaigns that run for more than three weeks see up to a 20% drop in cost per visit, showing the value of consistency over time.

At Locala, planning isn’t just theoretical. It’s actionable, measurable, and built to win in today’s complex automotive landscape.

Car Buyers Are Moving Fast. Is Your Strategy Keeping Up?

Car buyers in 2025 are comparison-shopping, visiting multiple dealerships, and open to being influenced, especially when brands speak their language and meet them locally.

To reach and convert these shoppers, automotive brands need to be faster, smarter, and more precise. Locala makes that possible by turning local buyer behavior into real-time, scalable strategies.

Discover how Locala can accelerate your auto campaigns. Book a demo today.

In 2025, the grocery shopping landscape is shifting fast, with shoppers making more frequent trips while showing less brand loyalty. As foot traffic increases and consumers explore more options, grocery brands are facing new challenges but also valuable new opportunities. To stay competitive, it’s essential to understand how shopper behavior is evolving and adapt strategies accordingly.

What the Data Tells Us About Today’s Grocery Shoppers

The “one brand, one basket” model is becoming outdated. Canadian shoppers are averaging 2.7 store visits and 2.05 brands per shopper. This is a 48% increase in visit frequency and a 50% rise in the number of brands visited compared to the previous year.

At the same time, brand loyalty is down 35%, revealing that more consumers are actively exploring alternatives. They’re browsing based on convenience, value, and curiosity, not habit. While loyalty hasn’t disappeared, it can no longer be taken for granted. With shoppers becoming more dynamic and open, grocery brands have more opportunities to connect if they meet them in the right places, at the right times.

 

Why This Matters for Grocery Marketers

The changes in shopper behavior mean precision in marketing is more important than ever. National messaging may provide scale, but it often misses the mark without local insight. Understanding regional consumer patterns at the local level is crucial for grocery brands to create targeted campaigns that resonate with local grocery shoppers. For grocery advertisers, understanding and activating key shopper segments can provide a major edge.

Key Shopper Segments to Target

• Price-Conscious Shoppers (Reach: 2M)
  These shoppers are highly responsive to promotions and value messaging.
• Family Shoppers (Reach: 22M)
  They are shopping with routines in mind and often plan around weekly needs.
• Routine Grocery Shoppers (Reach: 8M)
  Consistency is key for these consumers—until a better offer grabs their attention.
• Young Consumers Under 30 (Reach: 13M)
  Digitally connected and brand-curious, they’re driving new behaviors in-store and online.

Targeting these segments helps brands build loyalty and expand their reach. Is your campaign strategy evolving to meet the demands of today’s mobile, brand-curious shoppers?

How Locala Powers Grocery Retail Success

Locala helps grocery advertisers connect with shoppers by turning real-world behavior into actionable strategies. Using Insights AI, we analyze store-level behavior to craft campaigns that resonate with shoppers in specific locations. This behavior-first approach helps brands align their methods with actual shopper trends.

Proven Campaign Tactics That Drive Results:

+24% visit rate when campaigns run longer than 3 weeks.

-25%  CPIV (cost per incremental visit) when testing 3+ audience tactics.

+26% uplift with media investments over €50,000.

Locala’s data-driven approach has already powered over 400 successful campaigns across six markets for 25 grocery brands. Our market-tested methods ensure measurable results that drive store traffic and boost brand loyalty. 

Loyalty Is Changing, but Opportunity Is Growing

Although brand loyalty is evolving, the increase in store visits and brand exploration indicates that shoppers are ready to be influenced. Localized activation gives brands a significant advantage in capturing and retaining customer attention. By adapting in real time, brands can drive traffic and foster lasting loyalty.

Ready to turn grocery traffic into brand traction? Discover how Locala helps you reach shoppers when and where it matters most. Book a demo today.

In Canada, fast food is experiencing a fundamental shift. As consumer behavior evolves, fast food brands are rethinking how they engage and retain their customers. With convenience and curiosity driving more frequent visits to a wider range of chains, brand loyalty is no longer a guarantee. To stay relevant in a highly competitive space, QSRs need to rethink their strategies to stay relevant in a highly competitive market.

Visits Are Up, Loyalty Is Down

Fast food consumers are changing how, when, and where they dine. Recent insights highlight three major behavioral shifts that brands need to pay attention to:

• 28% increase in visit frequency reflects a growing demand for quick, convenient dining options
• 36% drop in brand loyalty suggests fewer diners are sticking with a single chain
• 57% increase in brands visited indicates that customers are actively exploring alternatives

This data points to a more dynamic, less predictable consumer journey. Demand continues to grow while loyalty weakens. Customers still value quick and affordable meals, but they make choices based on local factors such as proximity, promotions, and menu variety.

Why Local Insights Must Shape Your Campaigns

Too often, fast food brands apply one-size-fits-all strategies across the country. However, fast food consumer behavior varies significantly by region. In some areas, diners return to one or two familiar chains. In others, they try three, four, or more options regularly. Applying these local insights to audience targeting, creative messaging, and budget allocation improves relevance and performance.

 

 

Meet the Key Audiences

Understanding the makeup of your local market is essential for cutting through the noise. In Canada, four core fast food segments stand out:

• Hungry 9-to-5ers (Reach: 24M) look for fast, affordable meals during their workday routines
• Fast Food Lovers (Reach: 5M) dine frequently and are open to trying new offers
• Hungry Youngsters (Reach: 10M) expect digital ease, flexible hours, and bold flavors
• Hungry Families (Reach: 22M) prioritize value and convenience when dining with children
  

By aligning campaign creative and timing with the habits of these audiences, brands can deliver more meaningful engagement and encourage repeat visits.

Personalized Campaigns Drive Stronger Results

Brands that tailor campaigns to specific consumer segments see significant improvements in engagement, conversion, and loyalty. Personalization resonates more deeply with customers, driving stronger results and better ROI as consumers increasingly expect relevant, individualized experiences. Brands that align with these localized personzliation strategies see clear uplifts: 

Ready to Rebuild Fast Food Loyalty?

The decline in loyalty sends a clear message to QSR brands. Adapting to shifts in fast food consumer behavior with localized insights and personalized campaigns is essential for staying competitive. Explore our success stories and book a demo today.