Helping brands and agencies to maximize the opportunities offered by geolocation advertising

Camila Quintana from Locala: “We are helping brands and agencies to optimize the opportunities brought by localized advertising”.

Our very own Camila Quintana recently spoke with Produ about how Locala empowers brands and agencies to maximize campaigns through localized advertising and actionable insights.

From leveraging data-driven insights to delivering impactful campaigns, we’re dedicated to driving meaningful results for our partners.

 

How Retail Brands Can Leverage AI for Smarter Ad Targeting

Gone are the days of guesswork. With Insights AI, you get precise, data-driven recommendations tailored to your specific needs.This MediaPost feature explores how Locala’s AI-powered solutions are revolutionizing ad targeting in retail, helping brands create more personalized and effective campaigns. Discover how artificial intelligence is reshaping the way retailers engage with customers, providing actionable insights for better ad strategies.

DoubleVerify and Locala Sign
Strategic Global Partnership to
Optimize Attention Measurement

Discover the latest strategic alliance as Locala, the leading multi-location advertising platform, partners with DoubleVerify (“DV”), a prominent player in digital media measurement, to revolutionize attention optimization and ensure comprehensive protection for advertisers. Unveiling cutting-edge solutions like DV’s Authentic AttentionⓇ and Fraud Lab, this global collaboration promises to reshape the landscape of real-time location-based advertising, offering unparalleled insights and safeguards in the dynamic world of digital media.

Locala: Empowering Brands
with Real-time Local insights

Headshot of Caroline, Country Manager UK

Caroline Sajas, VP of Sales UK and MENA, unveils in Martech Outlook Locala’s innovative approach to omnichannel campaigns. Positioned as the world’s leading commerce media platform, Locala is not just transforming the landscape—it’s leading as a top Ad Management solution! Discover how our Retail Analytics platform, including LocalAudience, LocalActivation, and LocalAnalytics, is reshaping geolocation advertising. From global challenges to success stories with Dell Technologies, read our journey of data-driven precision and expertise.

Locala Unveils New Insights
for Hyperlocal Advertising

Ever wonder how your in-store foot traffic levels are evolving by area? Or why different media channels are more impactful in certain markets? Let’s face it; effective advertising campaigns are all about understanding your consumers. But it’s not just about knowing who they are; it’s about understanding where your brand stands in the local and national arena and the most effective ways to reach them.

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