Loyalty in telecom is no longer a given. While familiarity and convenience still matter, today’s telco shoppers are more comparison-driven than ever. In 2025, that shift is reshaping how brands must think about acquisition, engagement, and store performance across the U.S.

 

American shoppers are browsing often. 36% of U.S. telco buyers visit at least two different brands before making a purchase, averaging 1.6 store visits during their decision-making journey.

What’s more concerning? 32% of all telco store visitors are open to switching if they find a better deal. That means nearly a third of your store traffic is vulnerable to competitive poaching.

To protect your base and grow share, it’s critical to identify and act on early churn signals before shoppers walk away. Localized insights aren’t just helpful, they’re essential.

Prioritize High-Value, High-Intent Audiences

To reach shoppers before they switch, you have to know who’s most likely to engage. With localized audience intelligence, brands can focus their efforts on segments that are both active and influenceable:

  • Competitor-Store Switchers
  • Device-Upgrade Seekers
  • Budget-Conscious Students
  • Family-Plan Shoppers
  • Frequent Traveller

 

 

By layering demographic, behavioral, and location data, you can reach these audiences with relevant offers that convert.

Real Campaigns, Real Results

With over 380 campaigns across 30+ brands in 12 markets, Locala knows how to turn data-driven insights into impactful, localized marketing strategies that deliver real results: 

These insights highlight the power of precision targeting combined with dynamic, locally tailored campaigns.

Ready to take your campaigns to the next level? 

In a market where comparison shopping is the norm, telco brands must go beyond static strategies. The key is understanding local shopper behavior, building campaigns around intent-rich audiences, and optimizing media with agility.

Switch-minded shoppers are everywhere. To win them, brands must show up smarter, earlier, and more meaningfully. Book a demo with us today to discover how Locala can connect you with your target audience.