Blog
The Importance of Data Privacy Compliance at Locala
“Privacy will always be a big factor that will help business growth and it will be done in a beneficial way that both helps the consumer and the brands and inevitably the economy. If you put privacy first, and then work with your brands to connect with those consumers, you’ll grow.” Locala’s Managing Director & Chief Revenue Officer, Americas Ed Silhan. LinkedIn interview As a commerce media solution that uses location data to help brands drive business to their stores, privacy is at the core of everything we do. We strongly believe that a consumer’s essential right to privacy shouldn’t …
Five Elements of Locala Commerce Media Solution
The rise of commerce media as a new model for digital advertising is making brands rethink how to invest their ad spend. As the digital advertising ecosystem is now entering a new era, it can be difficult to differentiate the numerous commerce media platforms popping up on a daily basis.This transformative shift is raising two questions : 1.What is commerce media? and 2. How is Locala’s platform different from other commerce media solutions? Simply put, commerce media can be defined as an expanded version of retail media, closing the loop between media impressions and commerce transactions to improve targeting, provide …
LinkedIn Live: An Interview with Locala’s Ed Silhan
Anonymous device tracking — what’s the upside to the marketing strategy? And can businesses do it ethically for the benefit of all parties involved, including the consumer? Nina Melendez of LinkedIn speaks with our own Ed Silhan about the topic in a recent LinkedIn Live segment …
A Story of Locala’s Evolutive Software Development Journey at AxonIQCon22
As an adtech company relying on location data to help businesses drive more consumers to stores, bridging the gap between the technical and business ends of our solution is a challenge our product team is happy to tackle. Part of those challenges is the development of “evolutive” software, or our ability to build technology that can adapt to an ever changing environment. “ In our industry, finding a balance between adapting to current business needs and anticipating upcoming trends is key to building a successful product roadmap” says Hugo Picard, VP of engineering at Locala. To succeed in this endeavor, …
Locala All Hands Retreat 2022 – Lisbon!
2022 has been an amazing year at Locala, including our first all-hands retreat in three years. This year’s location – Lisbon! Looking forward to many more years of fun and accomplishments with this great team!
Stop Wasting Money on Organic Visitors
Google decided long ago that brands would have to spend money to defend their most precious assets from their competitors: their brand names. Instead of focusing on new, incremental customers, brands today are still spending a good portion of a staggering $144.8 Billion on search advertising, with many of those clicks coming from their most loyal customers. What if you could save money on organic visitors to your stores? Paying for Organic Traffic to Your Stores Most brick-and-mortar brands don’t realize it, but they have a problem similar to this. Many drive-to-store campaigns result in the brand paying for organic …
Even Amazon Agrees: Shoppers Prefer Physical Stores
Online retail sales have been steadily increasing since Amazon first launched their book selling website in 1995, but despite many predictions to the contrary, the physical store still reigns supreme, with over 85% of retail sales being conducted in person. Despite Amazon’s incredible market share of eCommerce sales, the online store accounts for just 1% of total retail sales. This week Amazon is doubling down on the continued endurance of physical stores with the appointment of Doug Harrington, CEO, Worldwide Amazon Stores. In addition to over 500 Whole Foods Markets, Amazon’s physical stores include Amazon Go convenience stores, Amazon Books …
Locala’s Commitment to Corporate Social and Ethical Responsibility
Building on the steps that Locala, formerly S4M, has taken to reduce its carbon footprint and create an environment of diversity and inclusion, Locala has announced a continued commitment to engage employees in carrying out our mission. “As our company grows, so does our commitment to operating in a socially and ethically responsible manner by further solidifying and organizing our sustainability and diversity initiatives. We are thrilled to have had such an overwhelming response by our employees around the world to help support these causes,” commented Christophe Collet, CEO. Our Planet: Reducing Our Carbon Footprint In 2021, Locala received Bronze …
Leveraging Technology and Real Time to Generate In-Store Traffic
With the hybridization of consumption modes accelerated by Covid, stores must rethink their strategy to generate traffic. This is what Locala helps them do, as founder and CEO, Christophe Collet, explains. What is Locala’s mission and what are its solutions? For more than 10 years, Locala has been a leader in the drive-to-store market. We believe that the store is not only a place to sell, but also a place to connect with people and our mission is to drive as much traffic as possible to restaurants, stores and car dealerships. We are a drive-to-store platform, whose sole purpose is …
The Importance of UX Design on Ad Platforms
Learn why Sophie Delrot, VP Design at AskLocala, believes good UX design is key when creating an ad platform that actually performs – especially for small and medium businesses. Digital advertising has gone through many stages of evolution throughout the years. However, ever since programmatic—that is, data-driven, automated, digital—ad buying has become the norm for the vast majority of all ad spending, UX design has largely been forgotten as an essential element of advertising-platform design. This is the case primarily because highly skilled, experienced traders are now operating the actual campaigns, so there is little need to create intuitive, easy-to-use …