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Locala’s Commitment to Corporate Social and Ethical Responsibility

June 10, 2022

Building on the steps that Locala, formerly S4M, has taken to reduce its carbon footprint and create an environment of diversity and inclusion, Locala has announced a continued commitment to engage employees in carrying out our mission. “As our company grows, so does our commitment to operating in a socially and ethically responsible manner by further solidifying and organizing our sustainability and diversity initiatives. We are thrilled to have had such an overwhelming response by our employees around the world to help support these causes,” commented Christophe Collet, CEO. Our Planet: Reducing Our Carbon Footprint In 2021, Locala received Bronze

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Leveraging Technology and Real Time to Generate In-Store Traffic

May 24, 2022

With the hybridization of consumption modes accelerated by Covid, stores must rethink their strategy to generate traffic. This is what Locala helps them do, as founder and CEO, Christophe Collet, explains. What is Locala’s mission and what are its solutions? For more than 10 years, Locala has been a leader in the drive-to-store market. We believe that the store is not only a place to sell, but also a place to connect with people and our mission is to drive as much traffic as possible to restaurants, stores and car dealerships. We are a drive-to-store platform, whose sole purpose is

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The Importance of UX Design on Ad Platforms

May 9, 2022

Learn why Sophie Delrot, VP Design at AskLocala, believes good UX design is key when creating an ad platform that actually performs – especially for small and medium businesses. Digital advertising has gone through many stages of evolution throughout the years. However, ever since programmatic—that is, data-driven, automated, digital—ad buying has become the norm for the vast majority of all ad spending, UX design has largely been forgotten as an essential element of advertising-platform design. This is the case primarily because highly skilled, experienced traders are now operating the actual campaigns, so there is little need to create intuitive, easy-to-use

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Ask Locala Belgium Launch Party – March 24th

April 5, 2022

To celebrate our 10th anniversary, Ask Locala Belgium has organized a launch party at the Jardin du Grand Hospice for the occasion. With the participation of agencies and direct clients, we celebrated our past success and shared a drink to all the new things that are coming. Beautiful memories that we can share with you today through the following pictures: Thank you again for your presence! More pictures here

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S4M is now Ask Locala

March 4, 2022

Global Rebrand Announcement We started S4M in 2012 with a single goal – create the best platform the world has ever seen for driving consumers to stores and proving the results. Ten years later, the top retailers, restaurant chains, and, auto dealerships from around the world look to us as their go-to partner for driving foot traffic to their brick and mortar locations, and digital traffic to their eCommerce stores. The reason? Our data never sleeps, and our machine learning has been continuously optimizing since our launch, driving results that are 2-10X the competition. This is why in 2022 we

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S4M Celebrates Ten Year Anniversary and Rapid International Expansion With Worldwide Rebrand and Rename

March 3, 2022

Following impressive growth and increased penetration within the world’s top agencies and brands, the company has announced that it is further evolving. NEW YORK, March 3, 2022 – S4M, the leading drive-to-store platform for tier-one retailers, restaurants & auto dealerships, today announced it is rebranding to Ask Locala. The company was founded a decade ago with a mission to drive industry-leading success for location-based businesses using mobile advertising. Since 2011, S4M’s technology has consistently evolved, using machine learning algorithms to learn from consumer movements and their response to tens of thousands of campaigns. This unique, fully automated approach has resulted

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Arnaud Bret announced as the new Global Chief Revenue Officer at S4M

February 3, 2022

S4M names Arnaud Bret as New Global Chief Revenue Officer Bret brings more than 25 years of experience leading sales and business development initiatives for top enterprise technology vendors, including Amazon and Blackberry. New York / Paris February 25, 2022 – S4M, the leading location-based platform for tier-1 retailers, restaurants & auto dealerships, today announced the appointment of Arnaud Bret as Global Chief Revenue Officer to lead the company’s worldwide revenue prosperity. Bret comes to S4M with more than 25 years of experience leading sales and business development initiatives with a strong focus on disruptive strategies that help propel rapid

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S4M appoints Benvenuto Alfieri as Country Manager Italy

December 21, 2021

The digital advertising expert comes back to the drive-to-store platform to accelerate its local growth Milan, 21 December 2021 – S4M, the leading location-based platform for tier-1 retailers, restaurants and auto dealerships, today announced the appointment of Benvenuto Alfieri as Country Manager Italy to lead the company’s expansion in the region. Alfieri previously held the positions of Director of Sales Italy then Head of Sales Italy from 2017 to 2020. Prior to this appointment as Country Manager at S4M, he served as Growth Director at Friendz, an Italian technology company specializing in consumer-driven marketing and online community activations, for which

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S4M Stars – Janis Ramos, Head of Customer Success Americas

December 16, 2021

We’re a growing team, dedicated to making S4M the leading drive-to-store platform worldwide. Every day, we create, code, design and improve our services to give our customers the best experience possible. At S4M, we love what we do and the people we do it with. Spotlight on Janis, our Head of Customer Success Americas in Miami! What does it mean to be Head of Customer Success Americas? As HCS, I’m responsible for maximizing customer satisfaction and engagement with S4M’s products or services, while managing a team within the US territory. How would you describe yourself? I’d say I’m hardworking, persistent,

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Stay Calm. There Is A New Path Forward

December 1, 2021

A lot of people are tired.  They’ve grown weary of the lack of business certainty that the ongoing unpredictability of Covid-19 has wrought. For retail decision-makers, the past 18 months have been full of twists, turns, and massive challenges. But what could you expect from an unprecedented global health crisis impacting every single aspect of our lives? The ongoing Covid battle has put many folks on their back foot again. The retail industry, in particular, has been losing sleep of late due to Covid’s negative impact on foot traffic and the disturbances in the supply chain, which have diminished inventory

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