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August 23rd, 2023
Demystifying Digital Advertising: A Guide to Key Terms and Concepts in a Data-Driven World

The digital advertising space is constantly evolving as new technologies and practices arise, and the vocabulary changes just as rapidly. […]

Beyond the Map: Transforming Location Intelligence Into Actionable Media Strategies

Location data is vital for digital advertising In today’s data-driven era, the application of location and mobility data has significantly […]

Integrating DOOH programmatic into omnichannel strategy: Locala’s three tips

Benvenuto Alfieri, Italy Country Director at Locala tells us how to best integrate DOOH into multichannel media strategies. How to […]

Ecoride by Locala

On June 8th, Locala hosted an exciting event called Eco Ride by Locala, which celebrated the eco-responsible initiative of cycling […]

The Power of Location and Mobility Data for Optimal DOOH Marketing

In the ever-evolving marketing landscape, businesses are always looking for ways to more effectively connect with their target consumers. With […]

Thumbnail presenting the different options for the Flyer
Introducing The Flyer

Locala is thrilled to announce the release of our latest innovative ad format, The Flyer! The Flyer enables advertisers to […]

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