Black Friday continues to be the biggest retail event in the U.S., and 2025 is shaping up to break new records. In 2024, Americans spent an astounding $17.5 billion in one day, averaging $674 per shopper. More than 152 million consumers made purchases, with top categories including electronics, apparel, and cosmetics. For brands, this means […]

Shoppers aren’t playing by the old rules, so why are brands still planning like they are? Consumers no longer shop in a straight line. They might discover a product on their phone in the morning, test it in-store during lunch, and complete the purchase online that evening. It’s not about “digital” versus “physical”; it’s about […]

The optics industry is evolving, and so are its consumers. In 2025, American optics shoppers are more comparison-driven and less brand-loyal than ever before. They’re visiting multiple eyewear retailers, weighing options, and leaving room for persuasion. If your brand isn’t visible at the right moment or tailored to local behaviors, you risk losing out on […]

Trust, price, and brand familiarity still matter, but in 2025, so does flexibility. Nearly one-third of home products shoppers in 2025 are actively comparing brands before buying, and one in four are open to switching if they find a better offer. For retailers, this presents both a challenge and a major opportunity. This blog examines […]

Loyalty in telecom is no longer a given. While familiarity and convenience still matter, today’s telco shoppers are more comparison-driven than ever. In 2025, that shift is reshaping how brands must think about acquisition, engagement, and store performance across the U.S.   American shoppers are browsing often. 36% of U.S. telco buyers visit at least […]

Planning a media campaign shouldn’t feel like stitching together disconnected tools or wrestling with fragmented data. That’s why we’re thrilled to introduce Omni Planner, Locala’s newest campaign planning tool built to unify online and offline engagement data and help marketers create smarter, more locally relevant campaign strategies with ease. Whether you’re launching a national rollout […]