In the fast-evolving landscape of marketing technology, Locala has been named one of the “Top 10 Ad Management Solutions Providers in Europe – 2023” by Martech Outlook. This prestigious recognition comes as the industry witnesses a surge in innovative technologies reshaping the future of media and marketing.
The power of Location Data : A Dell Technologies Success Story
This retail partner sought accurate consumer insights for a transition from traditional brick-and-mortar outlets to e-commerce. Locala’s location-based strategies, rooted in detailed end-user analysis, enabled Dell Technologies to target consumers at the right time and place, resulting in an impressive 44% increase in site visits upon activating four channels in selected locations. This success story underscores the transformative power of location intelligence, showcasing Locala’s ability to drive substantial results.
Our Solutions: unlock Local Advertising & Insights at Scale
- LocalAudience: Targeted Insights, Maximized Impact
Harnessing Mobility, Intent, and Purchase data, LocalAudience identifies your most valuable customers in high-potential commerce areas. Effortlessly target exclusive shoppers, frequent switchers, and prospects for precision marketing.
- LocalActivation: Seamless Omnichannel Campaigns
Our omnichannel platform, LocalActivation, streamlines media campaigns across the consumer journey and digital channels (DOOH, CTV, Video, Audio, Display). From planning to activation, optimize every stage for impactful results.
- LocalAnalytics & LocalAttribution: Actionable Insights
Drawing from a decade of consumer data expertise, LocalAnalytics delivers in-depth performance and brand insights. Empower your marketing strategies with actionable intelligence, making informed decisions for sustained business growth.
In addition to delivering precise insights, Locala is committed to upholding the highest standards of data protection, complying with regulations such as the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). This dedication to privacy is deeply rooted in Locala’s principles, fostering an environment of trust and compliance.