Paris – March 2023 – Locala, the world’s leading commerce media platform, received two Cas d’Or awards in the Omnichannel and Mobile to Store categories.
This recognition echoes Locala’s dedication to levering location intelligence and machine AI to help brands make smarter business decisions and ultimately increase revenue.
The first award recognized Locala’s omnichannel campaign success for Audi in partnership with with Ekstend media agency. During its September 2022 open house, Audi launched the AUDI NOW campaign, with the goal to promote new vehicles already available in dealerships.
The second award regonized Locala’s multilocal activation campaign for Hyundai, and was also conducted in partnership with Ekstend media agency. Hyundai wanted to increase foot traffic to their dealerships by maintaining a 2022 always-on campaign that promoted the brand’s flagship models and featured “open house” highlights.
About “Les Cas d’Or”
Started in 2017, Les Cas d’OR celebrates Digital Marketing successes in France with award ceremonies bringing together key players in the field. More than 20 annual events take place in several cities across France.
This initiative gives companies and public organizations the opportunity to showcase referent use cases in Digital Marketing, Online Advertising, E-Commerce & Connected Commerce.