Locala, the world’s leading commerce media platform, earned finalist recognition in the excellence in data-driven marketing category at the 12th Annual Marketing Excellence Awards in Singapore. Judged by an independent panel of industry leaders and senior marketers, the awards celebrate outstanding work in Singapore’s marketing industry.
This award is a testament to the successful collaboration the company led with Havas Media Agency on the March 2023 JDE for the Chinese New Year Campaign.
“ This campaign ‘challenge was to enhance brand awareness and boost sales in the competitive instant coffee market during the Chinese New Year season.” noted
Locala’s APAC Managing Director Vincent Pang at the award ceremony.
“To conquer this challenge, we embraced three core strategies: Audience Planning, Mobile Activation, and Real-time Data Analysis. With a result of 12.80% boost in footfall” he added.
Locala leverages location intelligence and machine AI to help brands make smarter business decisions and ultimately increase revenue.
