70% of consumers expect a seamless experience across channels. 72% use their smartphones in-store to check reviews or offers. And 69% still shop primarily in physical stores. Locala’s Retail Insights Barometer 2025 reveals major shifts: shopping is now fully omnichannel. Consumers move between digital and physical touchpoints without noticing the boundaries. For marketers, that means […]

I’ve shipped more insight decks than I can count. Some were genuinely sharp: clean maps, tidy funnels, a couple of “aha” overlaps between market intelligence and audience patterns. People nodded. Screenshots got copied into eleven other documents. Then… nothing changed. Budgets didn’t move. No new tactic went live. I don’t regret the craft, but I […]

For years, audience targeting has shaped how we plan media. Marketers build segments, define profiles, and apply them across territories. It’s logical. It’s scalable. But in a fragmented, post-ID world, that logic is starting to fall short. Because what’s really behind those audience segments? Too often, they’re pre-packaged, created by platforms or third-party providers, with […]

We’re proud to announce that Locala has been awarded “Best Location Data Platform” at the 2025 Digiday Technology Awards for our work with IWC Schaffhausen. This recognition marks a significant milestone for our team, as it demonstrates our commitment to being the trusted partner for brands seeking to harness the power of localized marketing. It […]

Black Friday continues to be the biggest retail event in the U.S., and 2025 is shaping up to break new records. In 2024, Americans spent an astounding $17.5 billion in one day, averaging $674 per shopper. More than 152 million consumers made purchases, with top categories including electronics, apparel, and cosmetics. For brands, this means […]

Shoppers aren’t playing by the old rules, so why are brands still planning like they are? Consumers no longer shop in a straight line. They might discover a product on their phone in the morning, test it in-store during lunch, and complete the purchase online that evening. It’s not about “digital” versus “physical”; it’s about […]