There’s no denying it, the retail revolution is underway! Whether it’s from a digital or societal perspective, the industry is facing some profound changes that have been accelerated by the health crisis we are going through today. If digital-savvy consumers already wanted to regain control of their purchases before the crisis, helped by technology and its many applications, this desire to give meaning back to their consumption has intensified today and implies many in-depth transformations for retailers.
At Locala, we want to help retailers drive more customers to stores, dealerships and restaurants by delivering outstanding advertising campaigns. This is why we’re launching the “Retail Insights” barometer, where we will be analyzing the trends that are reshaping the market through an in-depth study. It will consist of a trend book highlighting the 15 major developments that are shaking up the retail industry today and a quantitative and qualitative B-to-B section that will be unveiled later on this fall.
To give you a preview of what’s to come, discover these 6 major trends, taken from our Retail Insights barometer:
Pre-order your copy today!
Store-level insights help brands make smarter advertising investments
LONDON, October 21, 2020 – Locala announced today the launch of Retail Analytics, the latest data enhancement of its drive-to-store platform. This new location intelligence product is designed to help advertisers identify store visit trends on both a nationwide and local level, and make better decisions on how, where and when to invest their advertising spend.
With retail spending expected to grow between 1 and 1.5% this holiday season, it has become more important than ever to ensure advertising investments are being targeted at the right areas, boosting consumer spending and delivering a measurable return on investment.
Retail Analytics was designed to support retailers by giving them an actionable tool, allowing them to track store visits to their physical shops on a local level and nationwide. These insights are separate from their advertising activity, highlighting all consumer shopping events across their brands’ points of sale.
The interactive dashboard gives advertisers access to granular information per store network and per individual store. Data includes the average volume of visits per store, per day, rush hour tracking and weekly and monthly footfall trends. Retail Analytics by Locala makes it easy to identify which point of sales need additional support through advertising or promotions to reach their full potential, allowing retailers to make smarter investments.
Retail Analytics is the latest initiative from Locala to help brands succeed, making the information and data they need available in one place so they can make decisions that drive more people to stores, dealerships and restaurants.
“We know it’s a tough time for brick and mortar, understanding in-store traffic patterns and changes can help brands make smarter decisions when it comes to investing their advertising spend ahead of the holiday season.” said Christophe Collet, CEO & Co-Founder at Locala . “With Retail Analytics, we’re giving retailers an edge, strengthening their drive-to-store efforts with data they can easily action to drive more visitors through their doors and, ultimately, increase sales.”
[vc_row][/vc_row][vc_column][vc_column_text]With shops, car dealerships and restaurants reopening for business in France, customers are more willing to spend than ever. But brick-and-mortar stores still have it tough, so we want to make sure they have the most successful ad campaigns possible to bring customers back through their doors.
At Locala, we know that local business matters. That’s why we’ve launched Proximity by Locala in France – a new omnichannel offer designed to help local retailers succeed.
Using unique local market data from an exclusive relationship with France Pub, Proximity by Locala delivers retailers insights into how to effectively plan and activate their omnichannel advertising spend, region by region and store by store.
The data provides retailers with strategic insights to tailor OOH, radio, leafleting and digital advertising plans to deliver the most effective strategy for each unique location, taking into account regional variations, mobility patterns and government restrictions. The digital advertising elements of these recommendations are activated through Fusio, our drive-to-store platform.
This new offer forms part of Locala’s broader drive-to-store offering, which has expanded beyond mobile, enabling brands to activate display, video, audio and OOH, with the goal of driving more customers into local French stores.
Proximity by Locala gives impactful insights into how to effectively plan and activate omnichannel advertising. Understanding local purchasing behavior, shopping habits and media channel impact is key for brands to tailor the right strategy and deliver the most effective campaign for each store location.[/vc_column_text][cm_button text=”Learn more about Proximity by Locala” link=”url:https%3A%2F%2Fgo.s4m.io%2Ffr%2FLocala-lance-proximity-pour-accompagner-la-croissance-locale-des-retailers%3Futm_source%3Dhs_email%26utm_medium%3Demail%26_hsenc%3Dp2ANqtz-_n6b3AeTjt5I5JMSr4ro9xAkgmXyp4wXqJ3qJe0cr8I1MoBrz5aRqWwjJVcP2Wi_Tb1JTq||target:%20_blank|” alignment=”text-center”]