Store-level insights help brands make smarter advertising investments

LONDON, October 21, 2020 – Locala announced today the launch of Retail Analytics, the latest data enhancement of its drive-to-store platform. This new location intelligence product is designed to help advertisers identify store visit trends on both a nationwide and local level, and make better decisions on how, where and when to invest their advertising spend.

With retail spending expected to grow between 1 and 1.5% this holiday season, it has become more important than ever to ensure advertising investments are being targeted at the right areas, boosting consumer spending and delivering a measurable return on investment.

Retail Analytics was designed to support retailers by giving them an actionable tool, allowing them to track store visits to their physical shops on a local level and nationwide. These insights are separate from their advertising activity, highlighting all consumer shopping events across their brands’ points of sale.

The interactive dashboard gives advertisers access to granular information per store network and per individual store. Data includes the average volume of visits per store, per day, rush hour tracking and weekly and monthly footfall trends. Retail Analytics by Locala makes it easy to identify which point of sales need additional support through advertising or promotions to reach their full potential, allowing retailers to make smarter investments.

Retail Analytics is the latest initiative from Locala to help brands succeed, making the information and data they need available in one place so they can make decisions that drive more people to stores, dealerships and restaurants.

“We know it’s a tough time for brick and mortar, understanding in-store traffic patterns and changes can help brands make smarter decisions when it comes to investing their advertising spend ahead of the holiday season.” said Christophe Collet, CEO & Co-Founder at Locala . “With Retail Analytics, we’re giving retailers an edge, strengthening their drive-to-store efforts with data they can easily action to drive more visitors through their doors and, ultimately, increase sales.”