DOOH & Mobile: Displayce and Locala
Elevate Successful Cross-Channel
Campaigns in Extended Partnership

Bordeaux, France – 02/05/2024 – Displayce, the European DSP specializing in programmatic DOOH, and Locala, the leader in multi-location advertising, reaffirm their partnership following significant campaign success to offer advertisers a seamless solution for DOOH activation combined with mobile ad placements.

Integrated solutions for targeted audience engagement

Displayce customers can now enhance their DOOH campaigns by seamlessly incorporating mobile activation. This integration enables advertisers to precisely target individuals passing  DOOH ads, creating a dynamic and impactful synergy between the two media. According to a 2022 study by GroupM, mobile-integrated DOOH campaigns were 40% more effective at driving brand awareness and 20% more effective at driving purchase intent

This advanced capability offers exceptional flexibility and value to Displayce customers, enabling them to easily combine DOOH with mobile channels. 

Laure Malergue, CEO and co-founder of Displayce, is enthusiastic about the partnership: “We are delighted to extend our partnership with Locala, offering our customers enhanced capabilities for activation and impact on DOOH campaigns combined with mobile ad placements. We have seen compelling results with our customers, enabling them to reach their target audience more effectively.”

Improving DOOH campaigns with mobile retargeting

Christophe Collet, CEO of Locala, also shares his enthusiasm: “This partnership has enabled us to offer our customers a new way of reaching their target audience. Combining our expertise in local activation with Displayce’s expertise in DOOH activation creates a truly integrated solution for our customers.”

Recognizing the inherent complementarity of DOOH and mobile as an advertising medium, this partnership amplifies the reach and creative impact of Out Of Home advertising while leveraging the interactivity, targeting and measurement capabilities of mobile advertising.

Combining the reach of OOH with the personalised engagement of mobile is proving to be an effective strategy in increasing brand awareness and attention.

Maroua Clergeon, offline media buyer at Values Media, the agency in charge of the Louvre Hotel Group account, testifies to the success of this integrated approach: “We used Displayce to run a campaign combining mobile advertising and DOOH to increase awareness of Campanile hotel offers among a leisure and professional upper socio-professional category target group, unfamiliar with the brand. By marking out the target’s route via DOOH panels in and around strategic business locations (transport, offices, petrol stations) and via the activation of mobile retargeting, we saw a 58% increase in the campaign’s reach. We were able to reach our target audience with a personalised message, delivering excellent results.”

*All the data collected and used as part of these digital marketing operations complies with the GDPR regulations in force in Europe.


About Displayce

DISPLAYCE is the pioneering French platform dedicated to optimizing the purchase, impact and quality of digital out-of-home (DOOH) advertising campaigns. This expert programmatic platform gives media agencies and brands a one-click access to a vast inventory of digital screens – over 1,000,000 in 70 countries. This proprietary artificial intelligence-based technology provides automated real-time panel-based buying, differentiated and cookieless targeting capabilities, optimal campaign impact and broadcast quality measurement. 

Founded in 2014 and based in Bordeaux, DISPLAYCE has over 40 experts, with offices in France, Spain, the UK and the Netherlands. 

Since July 2022, JCDecaux has taken a majority stake in the structure and this alliance will give Displayce the means to accelerate its development.

Press contact : Emma Labrador, 


About Locala

Locala is an omnichannel advertising platform that leverages consumer insights and AI machine learning to help marketers effectively plan, buy and measure multi-local campaigns on a global scale.

We are a global tech company, operating in 40 countries, and have been a leader in the programmatic space for over 11 years. Our services and partnerships with some of the world’s leading brands have earned us numerous awards and accreditations.

Locala offers a 360-degree solution – helping brands understand their audience at a hyperlocal level while formulating and executing customized media strategies designed to deliver the highest performance and ROAS in commerce.

We provide in-depth performance and brand insights for better-informed, more actionable marketing and sales decisions.

Press contact : Pierre Padiou,  

Locala strengthens its sales team with
the appointment of Julien Houeye as
VP Sales for France.

Paris, January 17, 2024 – Locala, omnichannel media platform, appoints Julien Houeye as VP Sales for France. This appointment is effective immediately.


With more than 15 years’ experience developing sales activities in media sales houses (OMG, Lagardère Active) and with French and international advertising agencies (Ogury, Near, Quantcast), Julien Houeye will take charge of Locala’s sales activities in France as VP Sales for agencies and advertisers.

Julien Houeye comments: “I’m delighted to be joining Locala, and grateful for the confidence Christophe Collet and Sandrine Préfaut have shown in me.  Together with the sales team, I’m looking forward to supporting advertisers and agencies with omnichannel solutions, exclusive data and insights to boost brand business.”

Sandrine Préfaut, Managing Director Europe at Locala, adds: “We are delighted to welcome Julien to the position of VP Sales. His dual agency and advertising sales culture, combined with his human qualities, are assets that will enable us to strengthen our support for our clients’ growth”.

About Locala: 

Locala is a French ad tech company that has expanded internationally. Our multi-location media platform enables brands to target valuable audiences in high-potential areas.

To learn more, visit

DoubleVerify and Locala sign
strategic global partnership

DoubleVerify and Locala sign strategic global partnership to optimize attention measurement

Paris, November 23, 2023 – DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announces a global and exclusive partnership with Locala, a specialist in real-time location-based advertising. This collaboration will see Locala benefit from DV’s Authentic Attention measurement solution, Authentic Ad™️ features for media quality, and cutting-edge innovations and detection methods from DV’s Fraud Lab. 

Being a global actor and a pioneer in France, Locala wanted to call on an expert who could meet both its inventory protection and attention optimization needs. It was therefore no surprise when Locala turned to DV, the world leader in fraud and attention.

As the only solution accredited by the Media Rating Council (MRC), DV Authentic Attention provides an advanced measurement tool analyzing each impression in real-time, identifying more than 50 data points relating to the intensity of exposure to a digital ad, as well as spotting consumer engagement with the ad and the device. 

“One of the strongest points offered by our omnichannel offering is the ability to measure the impact of advertising. Positively, our partnership with DV enables us to exploit traditional post-bid measures such as visibility and Brand Safety, while gaining access to attention measurement capabilities. This enables us to go even further in optimizing media investments for our customers,” comments Dominique Blanc, Global VP of Customer Success at Locala.

In conjunction with the Attention suite, Locala will take advantage of the other media quality optimization and advertiser protection features available under the DV platform.

Among these features, DV Authentic Ad, which ensures complete media quality for each impression, providing the guarantee that the same ad has been delivered both in the right context (Brand Safety and Suitability), in the right geography, and viewed by a human.

Furthermore, to tackle advertising fraud, Locala can now rely on a comprehensive protection solution covering all types of fraud, on all types of devices and in all environments. This is made possible by DV’s Fraud Lab, which relies on a team of dedicated data specialists to constantly detect and analyze new types of digital advertising fraud in order to uncover the latest techniques by bad actors as they are deployed.

“In an environment where advertising budgets are under intense scrutiny, we aim to provide our partners with the right tools to improve the results of their clients’ campaigns. We are therefore proud to support Locala in their efforts to optimize attention, by offering a unique solution that perfectly meets their contextual, geographic and real-view targeting objectives, while ensuring complete protection,” says Laetitia Zinetti, Vice-President of Southern Europe at DoubleVerify.

About Locala
Locala is the leading multi-location advertising platform. Our omnichannel advertising solution leverages consumer insights and machine learning AI to help marketers efficiently plan, buy, and measure multi-local campaigns on a global scale. Our platform, fueled by location intelligence and consumer data, allows us to go beyond traditional geo targeting by defining customized media strategies at the national and local levels. Find out more at

About DoubleVerify
DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at



Retail Insights Barometer 2023:
The New Retail is Rebelling!

Retail Insights Barometer 2023 by Locala:
The New Retail is Rebelling in Response to the Impact of Economic Challenges on Consumer Behavior

Paris, June 29, 2023 – Locala, an ad tech company specialized in geotargeting launches the third edition of its Retail Insights Barometer. Conducted in partnership with the Paris-based research firm Marketing Insights, this retail trend report is based on a survey conducted among a panel of 3,000 Europeans.
Among the 15 trends emerging from this new edition, 3 particularly stand out with similar results across Europe:

1. The economic crisis has a significant impact on consumer buying behavior and retailer strategies.

According to Sandrine Préfaut, Europe Director at Locala, ” Two thirds of European respondents are increasingly focused on budget restriction and “smart & useful” purchases.” 74% of surveyed Europeans believe in buying low-cost products. “We have indeed entered the era of the ‘price war’“, she notes”.

“Price has become the foremost concern for consumers, surpassing quality, choice, and fast delivery” she notes.

This trend, driven by inflationary pressures, encourages retailers to adopt a strategy of “discountization” with price competitiveness as the primary goal.

For 38% of retailers, committing to low prices is the most effective action to increase their sales,” adds Sandrine Préfaut.

In this context, retailers’ strategies are being disrupted, and the focus is on regaining performance.

2. Profitability models are being overturned, and retailers are streamlining operations by entering a cost battle.

The current economic climate compels companies to invest primarily in supply and technology to control their costs.

After a year in 2022 where warehouse automation and digitalization became the pillars of business operations, companies continue to rely on new technologies to remain competitive, accelerate processes, and reduce errors.

“This trend is reflected in our retailers’ interviews.” A furniture sector advertiser told us, and I quote, ‘We are even more careful in managing cost control on every line'”, explains Sandrine Préfaut.

This cost battle is also expressed through new models aimed at achieving profitable and sustainable growth.

3. The “re” trend is becoming widespread: retailers are adopting new profitable and sustainable models.

Not surprisingly, the purchasing power crisis has given rise to what is known as the “re” trend: reusing, recycling, refurbishing, reselling, or repairing.”

49% of British people state that they are resorting more to second-hand and refurbished products,” notes Amaury Laurentin, Director of Marketing Insights, to illustrate this trend.

While eco-responsible consumption offers a competitive price alternative for consumers, it is also driven by a genuine search for sustainable consumption patterns. “According to our study, 52% of British people believe that we should no longer consume products that lack transparency in their manufacturing cycle,” highlights Sandrine Préfaut.

The COVID period clearly marked the emergence of a “New Retail” and the economic crisis that followed forced the sector to adapt to new consumer behaviors. In the face of the crisis, the New Retail is rebelling.

About Locala

Locala is the world’s leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.

Contact :
Pia Decarsin
Senior Global Communications Manager

Lindsay Hackers joins Locala as head of new Toronto Office

Lindsay Hacker smiling wearing a green formal jacket

Toronto, Ontario – Locala, the leading commerce media platform, is pleased to announce the appointment of Lindsay Hacker as the Head of the new Toronto office. With her extensive experience in sales and programmatic advertising, Lindsay will play a pivotal role in driving Locala’s growth and expanding its presence in the Canadian market.

Before joining Locala, Lindsay held senior sales positions  at Quantcast, MiQ and JUICE Mobile where she achieved a successful track record.

We are thrilled to have Lindsay join our team as the Head of our new Toronto office,” said Hadrien Bailly, Managing Director of Canada at Locala . “Her great leadership skills and deep understanding of the digital advertising landscape will be instrumental in driving our business forward and delivering innovative solutions to our clients.

Locala’s expansion into Toronto represents an important milestone in the company’s growth strategy. By establishing a presence in one of Canada’s key business hubs, Locala aims to better serve its clients and further strengthen its position as the go-to commerce media solution for leading brands in the country.

I am excited to join Locala and lead the new Toronto office,” said Lindsay Hacker. “Locala’s focus on leveraging consumer insights and location data to drive smarter business outcomes aligns perfectly with what the market is asking for in the current economic context. I look forward to working with the talented team at Locala and helping our clients increase their revenue.”

About Locala:
Locala is the world’s leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.

To learn more, visit

Locala Names Vincent Pang as APAC Managing Director

New York, April 13, 2023 – Locala, the leading commerce media platform, today announced the appointment of Vincent Pang as APAC Managing Director.  A Sales and Marketing veteran, Vincent has extensive experience working closely with advertisers from top brands,  including McDonald’s, Shell, MARS, Singapore Airlines, Heineken and more.

I am confident that Vincent’s 20 year successful track record bridging the gap between creative and media for a great variety of brand categories will be a valuable asset to our team as we continue to grow”, said Christophe Collet, CEO of Locala.

Before joining Locala, Vincent spent 5 years at the video advertising platform Unruly as Sales Director. His role involved working closely with Media Agencies and Brands to leverage emotional data for impactful advertising.

I am fascinated with how each brand operates, and thoroughly enjoyed the process of finding the right solution for each of them. I look forward to partnering with Agencies and Brands who will benefit from Locala’s superior location intelligence in driving valuable consumers to store”, noted Vincent.

About Locala:
Locala is the world’s leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.  

To learn more, visit

Locala Names Hadrien Bailly Canada Managing Director

Wednesday, March 29, New York, NY – Locala, the leading commerce media platform, today announced the appointment of Hadrien Bailly as Canada Managing Director. His appointment marks a new chapter in Locala’s  North American expansion. After opening the Montreal Office four years ago, Hadrien helped sustain the company’s growth and recently led the opening of a new office in Toronto.

Since joining the company almost 8 years ago, Hadrien played a central role in Locala’s global expansion. I trust his successful track record leading drive to store campaigns for leading brands in multiple markets will make Locala the go-to commerce media solution for leading brands in Canada.”noted Christophe Collet, CEO of Locala

A veteran in the digital advertising industry, Hadrien first joined the company’s Paris office as Sales Manager to then become Head of Sales for the UK before leading Locala’s expansion in Canada as Sales Director. Before joining Locala, he held numerous client-facing roles in the area of sales and business development, bringing over 10 years of experience to the team.

Opening the Montreal’s office on the eve of a global lockdown was not an easy task but it proved to be the right timing as brands relied more heavily on digital channels to drive people back to stores and increase brand awareness. I am delighted to continue playing a part in the company’s expansion and ready to tackle new challenges! “ said Hadrien.

About Locala:
Locala is the world’s leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.

To learn more, visit

Kitchen Aid partners with Locala and IGPDecaux to launch a OOH+Mobile drive-to-store campaign

Translated from Italian by Travod. Original version available here.

Milan, February 2KitchenAid, known for its small household appliances as the perfect combination of professional performance, quality and iconic design, has adopted Locala’s Street-to-Store omnichannel solution featuring IGPDecaux’s OOH advertising: a fusion between digital and external communication producing better results than activating each channel separately.

The OOH+Mobile campaign, aired in Milan from November 7-20, 2022, was custom designed to meet the specific needs of KitchenAid and its main aim was to continue and expand the conversation with the target audience, by illustrating details of the current promo. The banner distribution in apps targeted users in the 35-60 age group, high spenders, lovers of design and cooking who had searched online for KitchenAid or competing brands and who had visited one of the stores with similar products in the last month.

Thanks to AdSquare Planner, IGPDecaux built up a custom OOH network of 200 displays, positioned in areas frequented by the target audience and close to the selected store locations. Both media channels were activated to ensure the maximization of the advertising investment.
Overall, more than 750,000 impressions were seen by users passing near the OOH locations or who were near stores. By clicking the banner, the user discovered further details of the ad which, thanks to the purchase of a small KitchenAid appliance, allowed them to recover part of the cost via live experiences. In addition to this, 33 million contacts were brought by the OOH campaign with a 94% reach on Milan residents.

The campaign produced significant results. A 0.5% visit rate was recorded on users exposed only via mobile, 0.7% on users exposed only to OOH and a percentage that rises to 6.3% when analyzing the visits of users exposed to both channels. The omnichannel campaign, therefore, performed brilliantly, generating 9x the result of visits that would have been achieved by planning only the OOH and 12x by mobile channel only.
Lastly, it’s worth pointing out that the OOH displays with the highest request of impressions were also those that, at the planning stage, had shown a high target compatibility index, proving the efficiency of the analyses done beforehand.

Giovanna Flore, KitchenAid SDA’s Marketing Manager says: “At a particularly competitive time of the year, we decided to increase the visibility of our first reward program by making use of the integration of OOH and mobile assets offered by IGPDecaux and Locala, with which we achieved significant results in terms of visibility and traffic generated both online and offline”.

Michele Casali, IGPDecaux’s Marketing & Data Director: “In an ever more complex context where standing out and attracting people’s attention is a key element for communication projects, through objective and data-driven information like those illustrated above, IGPDecaux and Locala show that OOH+Mobile multimedia is a winning combination for maximizing the effectiveness of campaigns”.

Benvenuto Alfieri, Country Manager at Locala Italia added “The generation of tangible results for KitchenAid, together with IGPDecaux, has been key for us. We are delighted that the collaboration with IGPDecaux continues to bring innovation to the Italian and international market, in the OOH+Mobile environment”.

IGPDecaux is leader in Italy in external communication. Surface Transport, Airports, Subways, Urban Decor and Bill Posting are the media to which we apply our Out-of-Home and Digital Out-of-Home communication solutions, always ensuring that they blend harmoniously into the urban context to make cities more welcoming, enjoyable and comfortable.

Locala Apoints Benjamin Soubeille as EMEA Marketing Director as part of the company’s European expansion

Paris, February 14, 2023 – Locala, the leading commerce media platform, today announced the appointment of Benjamin Soubeille as EMEA Marketing Director. Bringing 15 years of experience in digital advertising, Benjamin will lead the company’s marketing efforts and foster a culture of collaboration across the EMEA region.

Benjamin brings a wealth of knowledge to the team. He started his career at Mediacom as an Account Manager for various clients, including in the Automotive, Entertainment, and Consumer Packaged Goods industries. He then joined digital media and advertising sales houses, such as Lycos, Microsoft Advertising, and Yahoo, where he held different roles in Sales and Marketing.

“We are thrilled to welcome Benjamin to the Locala team,” said Sandrine Préfaut, General Manager Europe. “His expertise in digital advertising and his experience working with global companies will be invaluable as we continue to grow and expand our offerings in the EMEA region. We are confident that his leadership and creativity will drive growth and help us achieve our goals as we continue to expand.”

I am honored to join such a dynamic and innovative company. I am eager to work with the team to drive growth in the EMEA region.” said Benjamin.

The appointment of Benjamin Soubeille as the EMEA Marketing Director marks the beginning of a new chapter in the company’s journey. The team is excited to welcome him and looks forward to his contributions”. added Sandrine Préfaut.

About Locala:
Locala is a commerce media platform giving brands the ability to target their exclusive shoppers, switchers, and most valuable prospects in the areas with the highest business potential to increase store visits and raise brand awareness.
To learn more, visit

Locala Names Sandrine Préfaut as Europe Managing Director

Sandrine Préfaut expands her role to fuel company growth across Europe

New York, NY, January 30th, 2023 – As part of Locala’s global expansion as a leading commerce media platform, CEO and Founder Christophe Collet today announced the promotion of Sandrine Préfaut to Europe Managing Director.

“ Since joining Locala as France Managing Director three years ago, Sandrine has been instrumental in developing a successful French business strategy”, noted C. Collet. “I trust her leadership and industry knowledge will continue to fuel Locala’s growth as we expand globally”. ”

S.Préfaut brings 30 years of experience holding senior management positions in media advertising including CEO of Vizeum. Media Buying Director for Carat and Media Manager at Procter and Gamble.

“ In the current economic climate, brands are looking for a trusted partner that can bring them the highest return on their Marketing investments. I am thrilled to lead Locala’s European expansion as we evolve from a drive-to-store to a commerce media platform to better meet the needs of our clients. We have developed new tools to help them further improve their growth strategy. From a management perspective, I strongly believe cross-functional collaboration is key to sustainable growth and I look forward to working with Locala’s talented team across Europe to start this new chapter”.

About Locala:
Locala is a commerce media platform giving brands the ability to target their exclusive shoppers, switchers and most valuable prospects in the areas with highest business potential to increase store visits and raise brand awareness. To learn more, visit,

Locala Unveils Dynamic Commerce Areas

New York, NY, January 16, 2023 – Locala, the commerce media platform helping brands target their most valued customers and drive them to stores, today announced the launch of Dynamic Commerce Areas (DCA) .

Understanding consumers mobility trends and defining affinity areas has been at the core of Locala’s offering since the beginning. With the rise of commerce media, developing a closed-loop solution to go beyond location-based advertising and reach the right audience segment to get the best results is key to help brands navigate the demands of the new consumer journey.

Dynamic Commerce Areas takes geo-contextual  targeting one step further by  leveraging live mobility flux to highlight areas where people are most likely to visit a store later on.  When targeted, pre-existing visitors and  passersby’s travel habits allow a bigger impact on the conversion rate and overall foot traffic.

“Simply put, leveraging our mobility, purchase, and intent data enables our platform to drive incremental visits and sales” notes Christophe Collet, CEO of Locala.

“ With the rise of commerce-driven media, investing in the right technology to yield the highest results on ad spend is critical to stay competitive. Partnering with Locala has helped us increase our clients’ incremental revenue and access valuable insights to reach their audience. We trust that DCA will help increase ROI and drive footfall and sales for our clients” says Suzana Lay, Agency Planning Director at the Grove Media.

Developed in compliance with GDPR,  the strictest privacy regulation framework in the world, Locala’s DCA empowers brands with a reliable and powerful digital marketing tool that respects consumers essential right to privacy.

“ In the current economic climate, brands are looking to invest in reliable advertising that can yield the highest return. Our technology unleashes the power of data to refine customer targeting while meeting the highest privacy standards. This is a natural evolution from our drive-to-store focus.” adds Christophe Collet, CEO of Locala.

About Locala: 

Locala is a commerce media platform giving brands the ability to target their exclusive shoppers, switchers and most valuable prospects to increase store visits and raise brand awareness. To learn more, visit,

Locala Appoints Roxane Serruys as Sales Director, Belgium

Roxane Serruys joins Locala as Country Manager for Belgium, bringing over 10 years of experience in digital marketing business development in Europe.  

Brussels, July 25, 2022 – Locala, the worldwide leader in driving consumers to stores and proving the results, announced the appointment of Roxane Serruys to Sales Director for Belgium.

Benjamin Sekkai, Locala’s Managing Director of Northern Europe commented, “Belgium plays a critical role in our growth strategy and I am delighted to welcome Roxane to our Northern European hub. Roxane brings her extensive experience and her personality to the team and I’m convinced that she will guide our fantastic sales team to higher grounds ! By being more present at our client’s side, we’ll better meet the requirements of our market while sustaining our growth plan”.

Roxane started her career in ad tech as Display Consultant for Accuen Nederland to then join the Programmatic Rich Media Platform JustPremium as Country Manager for Belgium, France and Italy. She brings valuable industry experience to successfully contribute to Locala’s European growth while enabling the company to stay true to its locala client base in Belgium.

“I am delighted to join the Locala team, learn from them and bring my Belgian and International expertise to the media industry. I am really looking forward to working again with my clients and helping them increase their customer visits and revenue in both their physical stores and e-commerce”.

About Locala
Trusted for more than a decade by the world’s top retailers, restaurants and auto brands, Locala is the recognized leader in driving consumers to stores and measuring the results. Locala’s powerful and complete suite of digital marketing tools provides unmatched visibility into shoppers and competitors while delivering complete control over where and when brands can reach high-potential consumers and drive them to buy. Founded in 2012, the company has offices in the United States, France, Belgium, the UK, Switzerland, Singapore, Italy, Canada, Mexico, and the UAE.

Locala Appoints Anoeshka Harpal as Sales Director, Netherlands

Anoeshka Harpal joins Locala as Sales Director for Netherlands, bringing over 20 years of business development experience to the new market.

Amsterdam, Netherlands, July 14, 2022 – Locala, the worldwide leader in driving consumers to stores and proving the results, announced the appointment of Anoeshka Harpel to Director of Sales, Netherlands. Benjamin Sekkai, Locala’s Managing Director of Northern Europe commented, “As our European market explodes, I am thrilled to welcome Anoeshka to our team. Her strength and knowledge of our industry, in addition to her strong relationships throughout the Netherlands, will be a wonderful asset to help Locala’s drive-to-store platform succeed in this growing market.”

Prior to joining Locala, Ms. Harpal helped drive sales at companies including Clear Channel, Jean Mineur Mediavision, and Sanoma. Her 20+ years of experience in the ad tech industry, as well as her deep knowledge of the Dutch marketplace makes her the ideal leader to introduce Locala to the Netherlands drive-to-store marketplace. 

“Joining Locala at this time of growth and being able to help brands across the Netherlands drive more traffic to their stores and restaurants is a challenge I am looking forward to. Now that the world has begun to open up again, I’m excited to play a role in helping customers return to in-person shopping and dining,” says Ms. Harpal.

About Locala
Trusted for more than a decade by the world’s top retailers, restaurants and auto brands, Locala is the recognized leader in driving consumers to stores and measuring the results. Locala’s powerful and complete suite of digital marketing tools provides unmatched visibility into shoppers and competitors while delivering complete control over where and when brands can reach high-potential consumers and drive them to buy. Founded in 2012, the company has offices in the United States, France, Belgium, the UK, Switzerland, Singapore, Italy, Canada, Mexico, and the UAE.

Locala Partners With Happydemics to Bring More Insights to Drive-to-Store Marketers

Paris, France, July 12, 2022 – Locala, the recognized leader in driving consumers to stores and proving the results, announces new data insights capabilities as part of its drive-to-store strategy. Co-built with brand performance measurement platform Happydemics, the data study gives Insight Managers access to automated reporting including both quantitative and qualitative data about their drive-to-store strategy.

“Our ability to measure brand lift plays a critical role in our drive-to-store strategy. Adding Happydemics’ targeted surveys to our campaign insights provides us with another layer of market knowledge to give our clients a competitive advantage” says Pierre Padiou, VP  Partnership at Locala.

With brand lift monitoring reports, advertisers will be able to rely on valuable metrics like local store implantation data to target audiences efficiently. The joint study also includes automated reporting features to monitor KPI and track progress multiple times a year from a reliable third-party partner.

“Our clients want to be able to measure the return on their investment in digital activation campaigns. Giving them a tool to measure brand awareness by combining Locala’s trusted data and Happydemics’ insights provides a critical asset to conquest the competition,” says Benvenuto Alfieri, Italy Country Manager at Locala.

By joining forces to provide advertisers with a SaaS platform giving access to key insights to increase brand awareness, Locala and Happydemics are able to offer a scalable solution to customers worldwide.

“This is a game changer for Marketing Managers who oversee a portfolio of international brands and need to validate their strategy performance.” says Virginie Chesnais, Chief Marketing Officer at Happydemics.  ”We are delighted to join a trusted partner to facilitate access to concrete metrics and offer a SaaS tool that meets the needs of brands with an international reach.”

About Locala
Trusted for more than a decade by the world’s top retailers, restaurants and auto brands, Locala is the recognized leader in driving consumers to stores and measuring the results. Locala’s powerful and complete suite of digital marketing tools provides unmatched visibility into shoppers and competitors while delivering complete control over where and when brands can reach high-potential consumers and drive them to buy. Founded in 2012, the company has offices in the United States, France, Belgium, the UK, Switzerland, Singapore, Italy, Canada, Mexico, and the UAE.

Ed Silhan Appointed Managing Director & CRO, Americas

Industry veteran, and current Chief Revenue Officer, Ed Silhan, expands his role to fuel company growth across the US, Canada, and Latin America.

Ed Shilan headshotNew York, New York, June 30, 2022 – As part of Locala’s commitment to continued expansion of the award-winning drive-to-store platform, CEO and Founder, Christophe Collet announced the promotion of Ed Silhan to Managing Director & CRO, Americas effective July 1, 2022. “Since joining Locala in 2018 as Chief Revenue Officer, Ed has been instrumental in building and leading our sales efforts throughout the region,” commented Mr. Collet, “and I know he is the right person to help take Locala to the next level.” 

Prior to joining Locala, Mr. Silhan held senior leadership positions at industry powerhouses including eBay, PayPal, SITO mobile, and Meredith Corporation. His track record of building strong client relationships and driving incremental business through his vast network of industry contacts was key to fueling Locala’s expansion into the US market.

“I am honored to be part of such an incredible team, and I look forward to working together with Christophe, as well as our talented sales and operations teams in the US, Canada, and Latin America, to bring Locala’s drive-to-store platform to even more brands. We’ve got an exciting future ahead of us here!” said Mr. Silhan.

About Locala
Trusted for more than a decade by the world’s top retailers, restaurants and auto brands, Locala is the recognized leader in driving consumers to stores and measuring the results. Locala’s powerful and complete suite of digital marketing tools provides unmatched visibility into shoppers and competitors while delivering complete control over where and when brands can reach high-potential consumers and drive them to buy. Founded in 2012, the company has offices in the United States, France, Belgium, the UK, Switzerland, Singapore, Italy, Canada, Mexico, and the UAE.

S4M is now Locala

Global Rebrand Announcement

We started Locala in 2012 with a single goal – create the best platform the world has ever seen for driving consumers to stores and proving the results. Ten years later, the top retailers, restaurant chains, and, auto dealerships from around the world look to us as their go-to partner for driving foot traffic to their brick and mortar locations, and digital traffic to their eCommerce stores.

The reason? Our data never sleeps, and our machine learning has been continuously optimizing since our launch, driving results that are 2-10X the competition. This is why in 2022 we are taking yet another huge leap. To celebrate our company’s 10 year anniversary, we at Locala are reinventing ourselves all over again.

We are doubling down on our commitment to supporting location-based businesses….by becoming Locala.

Changing our name to Locala cements our focus on leading innovation, discovery, performance, and service for businesses that are the backbones of our communities, our families, and our day-to-day lives.
We are so very excited about this change and what it means for the future. Our promise to all of you is that we will continue to work tirelessly in order to help you reach your goals.
Here’s to another amazing ten years!

Locala Celebrates Ten Year Anniversary and Rapid International Expansion With Worldwide Rebrand and Rename

Following impressive growth and increased penetration within the world’s top agencies and brands, the company has announced that it is further evolving.

NEW YORK, March 3, 2022 – S4M, the leading drive-to-store platform for tier-one retailers, restaurants & auto dealerships, today announced it is rebranding to Locala. The company was founded a decade ago with a mission to drive industry-leading success for location-based businesses using mobile advertising. Since 2011, S4M’s technology has consistently evolved, using machine learning algorithms to learn from consumer movements and their response to tens of thousands of campaigns. This unique, fully automated approach has resulted in a platform that is unmatched with regards to both hyper-localized campaign performance and granular measurement capabilities. The company has also scaled its business globally, now operating in over ten countries and performing campaigns in dozens more.

S4M’s move to the Locala name is designed to better represent the company’s complete suite of advertising and measurement solutions and cement its focus on supporting location-based businesses. Current worldwide events have increased the frequency with which consumer buying patterns have changed, and Locala has been designed from the ground up to create and sustain reliable revenue streams via physical or eCommerce traffic.

“It’s important that communities have thriving restaurants, busy shops, and successful auto dealerships! Physical stores are THE social bond that ties us all together. Everyone needs them. Everyone loves them.,” said Christophe Collet, Locala’s CEO. “Our mission is to help them to adapt to the new, post-covid world. This world is a hybrid where the customer journey is no longer digital or physical, but rather it is both at the same time”

“Locala is the perfect name to describe the power of our platform. We are unique in the industry with our ten years of machine learning algorithms continuously optimizing towards one goal – Drive more consumers to stores and prove the results.,” said Cameron V. Peebles, Locala’s Global Chief Marketing Officer. “We know that the marketplace views us as a globally insightful platform that can create local impacts. Whether it’s for audiences, analytics, attribution or activation, our data never sleeps and we are always thinking of new ways to accelerate client ROI.”

About Locala
Trusted for more than a decade by the world’s top retailers, restaurants, & auto brands, Locala is the recognized leader in driving consumers to physical and ecommerce stores, as well as proving the results. Locala’s powerful & complete suite of digital marketing products provides unmatched visibility into shoppers and competitors while delivering complete control over where and when brands can reach high-potential consumers and drive them to buy. Founded in 2011, the company has offices in the United States, France, Belgium, the UK, Switzerland, Singapore, Italy, Canada, Mexico, and the UAE.

Locala appoints Benvenuto Alfieri as Country Manager Italy

The digital advertising expert comes back to the drive-to-store platform to accelerate its local growth

Milan, 21 December 2021 – Locala, the leading location-based platform for tier-1 retailers, restaurants and auto dealerships, today announced the appointment of Benvenuto Alfieri as Country Manager Italy to lead the company’s expansion in the region.

Alfieri previously held the positions of Director of Sales Italy then Head of Sales Italy from 2017 to 2020. Prior to this appointment as Country Manager at Locala, he served as Growth Director at Friendz, an Italian technology company specializing in consumer-driven marketing and online community activations, for which he led the expansion strategies.

Additionally, Alfieri was Sales Director at Channel Factory, a company specializing in investment optimization on YouTube and social video advertising, as well as Sales Director at Quantum Advertising, the leading provider of native advertising solutions for publishers, advertisers and agencies, and a pioneer in programmatic integrated ads.

“I’m excited to be back at Locala. My return to the company is just the beginning of many new things that we will soon be unveiling to the Italian and worldwide markets,” said Alfieri. “I’m really happy to be part of Locala’s next chapter and to help our Italian clients thrive in the post-covid era.”

Locala CEO Christophe Collet added: “We’re delighted to have Benvenuto back in the team. His ad tech expertise and his in-depth knowledge of Locala will be pivotal to help us expand even faster in Italy and support our customers to reach their goals, both now and in the future.”

Locala appoints Armelle Quenard Chief People Officer

Criteo’s former People Partner joins the drive-to-store platform as Chief People Officer to steer its HR actions 

Paris, 25 August 2021 – Locala, the leading drive-to-store platform for tier-1 retailers, restaurants & auto dealerships, today announced the appointment of Armelle Quenard as Chief People Officer to lead the company’s human resources strategy and development.

With over 20 years of experience as a Human Resources leader in the high-tech industry, Armelle brings strong skills and invaluable knowledge to the drive-to-store platform. Armelle started her career at telecommunications giant Bouygues Group, where she spent 12 years as HR Generalist for their Bouygues Telecom subsidiary. She then joined computer software company Dassault Systèmes, where she held the position of HR Director for the France R&D and IT departments for over three years. Most recently, Armelle was VP People Partner G&A and Head of French Collective Employee Relations at Criteo, where she assisted support function leaders on all aspects of management and leadership.

Locala Armelle Quenard Chief People OfficerArmelle’s role at Localawill be to steer the company’s growth and define its human resources policy. She will ensure Locala’s ambitions for expansion align with the company’s overall strategy and implement HR changes and initiatives in its offices around the world. Armelle will also be in charge of the day-to-day management and development of the HR team.

“I’m delighted to join Locala and use my experience to help it scale up,” said Armelle Quenard. “As Locala continues to expand, the HR team will support its worldwide talent and foster a positive, high-performance working environment where everyone can thrive and excel.”

Locala CEO Christophe Collet added “We’re very happy to welcome Armelle to the company. I have no doubt she will bring a fresh perspective to our HR actions and give our teams all the support they need to deliver on their missions”.

Locala appoints Jean-François Coutanceau as SVP CSR

Coutanceau takes on this new role to develop Locala ’s global CSR strategy and initiatives

London, June 07 2021 – Locala has appointed Jean-François Coutanceau as SVP Corporate Social Responsibility (CSR) to lead its efforts to make its business more sustainable while giving back to people and the planet.

This new role comes in addition to his SVP Procurement position, widening his scope to include CSR and environment-conscious actions as the company seeks to become even more socially responsible.

As the newly appointed SVP CSR, Coutanceau will be in charge of developing Locala ’s overall CSR strategy and commitments and deploying them through local and global initiatives in the different markets where Locala is present.

“I am thrilled to take on this new role”, said Coutanceau. “The digital industry has an important toll on the environment, and we need to make a conscious effort to shake the status quo and offset our impact on the planet. I am sure the initiatives we have already put in place, and those we’re working on, will help us make a real difference.”

CSR is a fundamental pillar of Locala ’s sustainability efforts and an integral part of its values. Since 2019, the company has planted over 2,000 trees and is planning on planting an additional 1,000 in 2021 to offset its carbon emissions. It has also been using recycled or refurbished tech products throughout its offices and has even reduced the length of its codes to relieve servers.

The digital advertising industry is the 6th biggest carbon emitter, with 4% of total global CO2 emissions – a number that is set to double by 2025.

To limit its very own impact on the planet, the drive-to-store specialist is aiming to reduce CO2 emissions by 8% by the end of 2021 and become net carbon neutral by 2023. Locala is also focusing on building a strong and diverse team with talent from all backgrounds represented at all levels of the company.

CEO Christophe Collet said “As a strong advocate for sustainability and environmentally friendly behavior, Jean-François is a prime candidate to lead our CSR actions. I am confident he will help us make a positive impact on the environment while creating value for our partners.”

Locala Furthers Brand Safety and Ad Fraud Measures with IAS Integration

NEW YORK – December 2, 2020 – Locala announced today the global integration of Integral Ad Science (IAS) targeting segments in its drive-to-store platform Fusio. IAS is the global leader in digital ad verification, offering technologies that drive high-quality advertising media.

According to IAS’ latest Media Quality Report, campaigns in which fraud mitigation tools were not present tend to encounter levels of ad fraud up to 25 times higher than those optimized against ad fraud. Now available in Fusio, IAS targeting segments help advertisers to prevent ad fraud, improve viewability, and meet brand safety requirements. The enhanced partnership will help to ensure that clients using Locala’s drive-to-store platform maximize their advertising dollars throughout the entire campaign.

The integration helps Locala clients to control the content that is presented next to their brand and maximize their media spend. Brands will be able to activate the add-on line settings and choose the specific segments they’d like to bid on or segments to exclude in the supply section across three categories:

  • Viewability: Bid only on placements that meet or exceed viewability goals, to ensure real people see the campaigns.
  • Brand safety: Customizable brand-risk thresholds to protect brand name and reputation.
  • Ad fraud: Make the most of ad budgets by ensuring that budgets are not wasted on suspicious placements.

The new release is a great addition to the other brand safety and anti-fraud tools that Locala has already implemented into the Fusio platform. This includes curated inclusion and exclusion lists as well as premium publisher deals, ensuring campaigns are run on quality inventory, so advertisers can be confident that their brand is associated with the right content. Locala has also developed a proprietary algorithm, called GeoAccuracy, which filters out suspicious location data used for targeting to ensure ad bids reach real people around actual stores.

“IAS has been a longtime partner of Locala, making sure that we are providing our clients with the best tools to protect their brand,” said Locala CEO, Christophe Collet. “This integration highlights our commitment to ensuring that our clients are protected, offering the opportunity to pre-determine the viewability they want, customizing where content shows up, and avoiding waste on suspicious placements. We are pleased to be able to roll-out this offer to our clients so they can even more confidently run their drive-to-store campaigns.”

“In collaboration with Locala, we’re helping advertisers continue to raise the bar for viewability standards and brand suitability efforts, while reducing ad fraud across their programmatic campaigns,” said Chance Johnson, Chief Revenue Officer, Integral Ad Science. “As mobile programmatic investments continue to grow worldwide, this new integration with IAS and Locala will bring greater efficiency to campaigns and drive stronger business outcomes.”

Locala’s drive-to-store technology certified by the Mobile Marketing Association

Locala granted the Drive-to-Trust ‘Right Place’ label for their drive-to-store capabilities

PARIS, October 26, 2020 – The Mobile Marketing Association, in partnership with the CESP, has granted Locala the Drive-to-Trust ‘Right Place’ certification for their drive-to-store technology. This certification acknowledges drive-to-store advertising solutions that deliver effective local or geolocated campaigns and guarantees the quality of their geotargeting.

Nearly half of the world population owns a smartphone with integrated user positioning software today. Technological solution providers have seized this opportunity to leverage users’ geolocation data to help advertisers run relevant media activations to drive consumers to points of sale depending on their physical location. By partnering with the CESP, the Mobile Marketing Association is defining the gold standard for these drive-to-store advertising providers – ensuring the relevance of the audited criteria and a neutral and impartial certification process – to give advertisers more confidence in these technological solutions.

With this certification, brands can be sure that they’re working with verified and accurate drive-to-store partners. As a large majority of advertisers is switching to drive-to-store and an increasing number of technological solutions are popping up, the Drive-to-Trust label will help brands know which solutions will provide them with reliable and unique location data from mobile devices to deliver data-driven campaigns to drive more customers to stores, dealerships and restaurants.

Thanks to the mobile geolocation data of opted-in users, Locala can offer advertisers effective drive-to-store campaigns by pinpointing the right audience, sending them appropriate messages and measuring resulting in-store visits – the holy grail for retailers who still generate most of their revenue through brick-and-mortar sales.

“This certification underlines the precision and quality of our technology. It’s important that advertisers know they can trust their drive to store partners to deliver effective, accurate campaigns, and this is a fantastic step forward for the industry”, said Christophe Collet, CEO and Co-founder at Locala.

About the MMA

The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile connected world. Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI; and to advocate for mobile marketers.

About the CESP

The CESP is the non-profit industry body for the advertising and media industry players with an interest in measuring audiences and the effectiveness of media campaigns. The CESP audits all currency measurement systems on behalf of its members across every type of media: Internet, TV, press, out-of-home, radio and cinema.

A genuine laboratory of ideas, the CESP is a neutral and independent forum to discuss innovations as well as the conventions that the various industry players are called upon to define collectively.

A widely trusted third-party organization, the CESP also offers certification and consultancy services in France and internationally.

Locala launches Retail Analytics to help advertisers identify in-store traffic trends this holiday season

Store-level insights help brands make smarter advertising investments

LONDON, October 21, 2020 – Locala announced today the launch of Retail Analytics, the latest data enhancement of its drive-to-store platform. This new location intelligence product is designed to help advertisers identify store visit trends on both a nationwide and local level, and make better decisions on how, where and when to invest their advertising spend.

With retail spending expected to grow between 1 and 1.5% this holiday season, it has become more important than ever to ensure advertising investments are being targeted at the right areas, boosting consumer spending and delivering a measurable return on investment.

Retail Analytics was designed to support retailers by giving them an actionable tool, allowing them to track store visits to their physical shops on a local level and nationwide. These insights are separate from their advertising activity, highlighting all consumer shopping events across their brands’ points of sale.

The interactive dashboard gives advertisers access to granular information per store network and per individual store. Data includes the average volume of visits per store, per day, rush hour tracking and weekly and monthly footfall trends. Retail Analytics by Locala makes it easy to identify which point of sales need additional support through advertising or promotions to reach their full potential, allowing retailers to make smarter investments.

Retail Analytics is the latest initiative from Locala to help brands succeed, making the information and data they need available in one place so they can make decisions that drive more people to stores, dealerships and restaurants.

“We know it’s a tough time for brick and mortar, understanding in-store traffic patterns and changes can help brands make smarter decisions when it comes to investing their advertising spend ahead of the holiday season.” said Christophe Collet, CEO & Co-Founder at Locala . “With Retail Analytics, we’re giving retailers an edge, strengthening their drive-to-store efforts with data they can easily action to drive more visitors through their doors and, ultimately, increase sales.”

Locala Ranks No. 2 on Adweek Fastest Growing Solution Providers with Three-Year Revenue Growth of 351%

Adweek Announces 2020 Adweek 100: Fastest Growing Companies

Locala Ranks No. 2 on Adweek Fastest Growing Solution Providers with Three-Year Revenue Growth of 351%

NEW YORK, October 5, 2020– Adweek today ranked Locala no. 2 for Solution Providers in its annual Adweek 100: Fastest Growing feature. Fastest Growing honors the 100 top agencies and 10 top solution providers — large and small, from all over the world — whose industry presence is on the rise. Accepting entries from every agency and solution provider category, this distinction is awarded to those organizations that have achieved exceptional growth over the past three years. This is the first year that solution providers have appeared on the list.

“We are thrilled to be recognized by Adweek as one of the top ten Fastest Growing Solution Providers,” said Locala ’s Stan Coignard, Americas CEO and Co-founder”. Locala is an effective drive-to-store platform answering the critical market need for brands with physical retail locations, addressing their in-store visit KPIs and driving real business results. We are proud to support our clients, and their businesses, in every location during these challenging times.”

Complete results of Adweek 100: Fastest Growing, including company profiles, can be found here and in the October 5th issue of the award-winning Adweek magazine. Featured organizations include holding companies, independent agencies, both global and regional focused, as well as organizations providing industry services across the spectrum from mobile to lead-gen.

“2020 has been a challenging year, but these agencies and solution providers have shown how innovation breeds success,” says Jeffrey Litvack, Adweek’s chief executive officer. “Everyone in the advertising community can learn something from their examples.”

“The only constant in advertising is change,” added Lisa Granatstein, Adweek’s editor, svp, programming. “The best way to see where the industry is headed is to see who’s leading the pack, and Adweek 100: Fastest Growing always has a few surprises.”

On Thursday, October 15, 2020, Adweek will celebrate these companies at the Adweek 100: Fastest Growing virtual event.

About Locala

Locala delivers advertising that drives more customers to stores, dealerships and restaurants. Our drive-to-store platform, Fusio, delivers incremental customer visits which are always independently verified. Founded in 2011, Locala’s platform is available globally, and used by over 600 brands worldwide to drive customers to physical locations.

More about Adweek


To be eligible for the Adweek’s Fastest Growing list, shops provided three years of earned revenue from 2017 to 2019 and had to have at least $250,000 of revenue in 2017. Participating agencies were required to certify the accuracy of their reported revenue figures, and we performed additional auditing to determine the accuracy of the submissions. Due to privacy, figures are not disclosed. Agency descriptions are based on submission forms

About Adweek

Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.

For more information on Adweek 100: Fastest Growing, visit

For more information contact:

Locala Wins “Best Location Based Marketing Platform” Award in 2020 MarTech Breakthrough Awards Program

NEW YORK, September 23, 2020 – Locala, the Drive-to-Store Platform, today announced that it has been selected as the winner of the “Best Location Based Marketing Platform” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.

In order to help brands successfully increase their in-store visits and foot traffic in key markets across the US, Europe and APAC, Locala has developed disruptive geolocation and audience targeting capabilities based on genuine consumer behaviors and true location data that adheres to current global regulatory standards for consumer privacy. Locala’s Fusio platform allows marketers to leverage digital advertising to drive incremental consumer visits to physical stores, measuring and optimizing those incremental store visits that were a direct result of a mobile, video, audio, display and OOH campaign in real-time.

“While brands with brick and mortar stores have faced increasingly fierce competition with the continued growth of eCommerce and the surge of direct-to-consumer brands, the majority of purchases are still taking place within physical stores,” said Christophe Collet, CEO of Locala. “We are committed to helping our partners build successful businesses by delivering advertising that drives more customers to stores, dealerships and restaurants with campaigns of unprecedented precision and relevance for consumers. Every marketer should be able to answer two questions: what is the real impact of the dollars I spent on this drive-to-store campaign and did I reach the full potential of the business for my locations?”

Locala answers the first question through independent third-party partners that are integrated directly into the platform to provide transparent results into offline attribution. These impartial and live measurements are leveraged by Locala’s AI algorithms to optimize online campaign parameters in real-time.

A resolve for the second question can be found through Locala’s Dynamic Catchment Area (DCA), a proprietary feature that allows marketers to define the maximum business-potential for a store, a restaurant or a dealership in an area based on the travel time to a point of sales on foot or by car, but also the consumers’ affinity to the store and its location in a suburban or urban area. A clothing store in Los Angeles won’t have the same intended audience as the same clothing store in Houston, Texas, Paris, France or Singapore because the shopping experience in real life is not the same.

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,750 nominations from over 15 different markets throughout the world.

“Locala’s capabilities are certainly an important AdTech breakthrough, delivering incremental visits generated into physical stores as a direct result of digital advertising campaigns for brands,” said James Johnson, Managing Director at MarTech Breakthrough. “Brick and mortar stores are a vital part of community success and we want to recognize the innovation from Locala in supporting growth and success for local businesses. Congratulations to the entire Locala team on their well-deserved 2020 MarTech Breakthrough Award.”

Locala services thousands of clients across the globe working across multiple verticals, brands, and markets. Locala has been a recognized expert in the field for years and is a proud member of the IAB TechLab, the Mobile Marketing Association, and has been certified by the Media Rating Council from 2015 to 2019.

Read the full announcement from MarTech Breakthrough here.

Locala Deepens Its Location and Audience Insights Offering with Unacast Data Integration

Locala, the Drive-to-Store Platform, announced today an integration with Unacast, an award-winning location data, and analytics firm. With this global partnership, Unacast’s location and audience data will feed into the Locala platform and be leveraged to increase its insights and measurement offering in the US, UK, EU and APAC.

Through the integration, Locala will have access to Unacast’s rich data set, including audience data and footfall measurement, for their clients’ omnichannel drive-to-store campaigns. The addition of this data will enhance the insights already available through Locala’s platform and help to further provide brands with a deeper understanding of consumers’ physical retail shopping and visitation patterns.


Incorporating Unacast’s audience and visits data means that Locala will be able to better contextualize the real world behaviors of consumers and their in-store visits by providing unique information to their marketer clients such as whether the user visits a store on the way to the office in the morning, or on the way back to their home location at night. Brands will also receive insight into dwell times in-store, all through data gathered with valid user consent.

The partnership is another move from Locala to build robust data and insights into its platform, enabling marketers to drive more customers into stores, restaurants and dealerships.

Nicolas Saraiva, SVP Strategic Partnerships, Locala said, “We’re always looking for partners that will allow us to provide more effective solutions for our advertising clients. Unacast is a leader in trustworthy and reliable location data — Integrating their offering into our platform bolsters our insights and targeting capabilities so brands can execute successful drive-to-store campaigns and increase in-store visits. The inclusion of Unacast data into our product further strengthens our ability to drive real ROAS for retailers.”

Thomas Walle, CEO & Co-Founder, Unacast said: “Location data has become a crucial component for successful drive-to-store advertising campaigns so that brands can understand how their consumers are behaving in the real world, allowing for better targeting and measurement. We’re pleased to partner with Locala and provide them with the ability to leverage the Unacast data set in order to increase performance on behalf of their brand clients.”

Locala and VIOOH announce global partnership to enable marketers to efficiently activate advertising on OOH and mobile

Locala, the Drive-to-Store Platform, announced today a global partnership with VIOOH, a leading planning and trading platform for the programmatic buying and selling of Out-of-Home (OOH) advertising, allowing marketers to effectively combine mobile and OOH to drive in-store foot traffic.

The offer, available initially in several key markets, including the US, UK, Italy, Belgium, Germany, Netherlands, and Finland, with availability in APAC coming soon, enables Locala customers to activate premium Digital Out-of-Home (DOOH) inventory through Locala while planning their drive-to-store campaigns.

The partnership highlights Locala’s investment to move towards an omnichannel drive-to-store offering. With US adults spending over 3 hours a day on their smartphones[1], it is clear that mobile is still the key device to reach people and to trigger consumer action, but it is increasingly important to incorporate a mix of media to build the most effective drive-to-store campaigns.

Digital Out-of-Home continues to grow as an effective marketing medium with ad spend predicted to reach $8.7 Billion in the US alone by 2023[2]. With high impact placements, DOOH is a prime channel to increase the overall effectiveness of an advertising campaign and has the reach to provide a truly unified brand experience when included among a campaign’s media mix.

In today’s multi-device world, brands often require multiple channels in order to truly convert a consumer. The combination of mobile and DOOH being used simultaneously in a drive-to-store campaign gives brands the ability to target relevant areas around their stores and further the reach and impact that one of those channels can provide on its own, ultimately driving more visits to their physical points of sale. With the Locala platform, advertisers will continue to have access to footfall measurement driven by their DOOH and mobile campaigns.

Today’s announcement follows a statement from VIOOH-owner JCDecaux S.A. announcing Locala as its drive-to-store partner which will allow advertisers to buy drive-to-store campaigns both on JCDecaux’s OOH network, and on mobile using Locala’s platform.

Locala’s Global CEO Christophe Collet stated, “This partnership with VIOOH is a strategic move for us to better service our clients in their drive-to-store campaigns. At Locala we specialize in driving more consumers into stores, restaurants and dealerships and by opening up our offer to other media types to enhance the power of mobile, we can become a truly effective, omnichannel DTS partner to increase visits to brick-and-mortar locations. As the leading provider of DOOH, VIOOH is the ideal platform for us to partner with to support our mission and better help retailers achieve real business results.”

 Gavin Wilson, Chief Revenue Officer, VIOOH, said: “One of the overarching benefits of programmatic OOH is its ability to deliver highly targeted omnichannel campaigns that are both effective and impactful. Recent research shows that OOH drives an average 17% uplift in smartphone activations – with this combination of DOOH and mobile, we are providing a seamless and meaningful experience for consumers[3].”

“We are pleased to partner with Locala in order to enable their clients to effectively combine OOH and mobile advertising. Locala is the perfect partner to deliver a multi-channel solution across the globe, ultimately helping brands to deliver more powerful advertising.”


[1] eMarketer

[2] Market Report World

[3] JCDecaux

Locala becomes JCDecaux’s global drive-to-store partner

We’re very pleased to announce our new global partnership with the world’s number one outdoor advertising company JCDecaux.

This partnership will allow JCDecaux clients to run their drive-to-store ad campaigns on both JCDecaux’s OOH network, and on mobile with Locala’s platform. By using both mediums at the same time, brands will be able to target relevant areas around their stores, reaching more customers than with one channel alone and driving more visits to their physical points of sale.

Tests have shown that combining JCDecaux’s OOH network with our mobile advertising generates an impressive 2.5X uplift in store visits for the same budget.

Our offer will be available in 8 markets worldwide including France, the USA, Spain, Italy, Belgium, the Netherlands, Singapore and Mexico.

This is a fantastic opportunity for us to combine OOH and mobile advertising to help brands grow their reach and drive more customers to stores.


JCDecaux and Locala announce a global advertising partnership, enhancing media efficiency and synergies between OOH and mobile

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today its partnership with Locala, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall.

This offer, which will be available initially in 8 markets worldwide including France, the USA, Spain, Italy, Belgium, the Netherlands, Singapore and Mexico, will allow advertisers to buy drive-to-store campaigns both on JCDecaux’s OOH network, and on mobile using Locala’s platform. By using both mediums, brands can target catchment areas around their stores, reaching more prospects than they would with one channel alone. Locala’s drive-to-store capabilities also allow advertisers to easily measure the footfall delivered by their OOH and mobile campaigns.

Tests show that by combining OOH and Mobile, the drive-to-store increases 2.5X, compared to those two channels activated separately. This increase could be an essential solution for brands needing to entice consumers away from online shopping and into their physical brick-and-mortar stores.

To reinforce this unique solution, Locala will connect to VIOOH’s digital marketplace, enabling advertisers to access premium OOH inventory in eligible markets.

Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, explained: “OOH is at the heart of mobility, on the street and seen each day. The same is true for mobile, which is why this combination creates such an amplification impact. OOH is an interception media and when combined with mobile, it increases brand engagement and enhances the campaign’s efficiency. This strategic global partnership between Locala and JCDecaux follows our
2-screen strategy to enable advertisers to leverage OOH and mobile campaign performances. Thanks to JCDecaux’s worldwide network and Locala’s drive-to-store technology, brands will provide a unique experience to their customers whilst on the go and increase traffic to their stores. This new product will also help JCDecaux grow its ecosystem of technology partners to broaden the services it offers to agencies and advertisers.”

Christophe Collet, Locala’s CEO, said: “Locala delivers advertising that drives more customers into stores. Combining our drive-to-store technology with JCDecaux’s global OOH network is going to help retailers get the most out of their advertising campaigns and achieve their business goals.”

François-Xavier Pierrel, Chief Data Officer of JCDecaux, commented: “This partnership illustrates the great work our data division is doing in leveraging data to connect the online and offline worlds. Locala’s technical team has been a great partner to develop a value led solution adaptable to all types of advertiser, whether they operate locally or nationally. By rolling out this solution in 8 markets, it’s a proof point of JCDecaux capacity and ambition in terms of data.”

Key Figures for JCDecaux

  • 2019 revenue: €3,890m
  • Present in 3,890 cities with more than 10,000 inhabitants
  • A daily audience of more than 890 million people in more than 80 countries
  • 13,210 employees
  • Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
  • 1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
  • JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
  • JCDecaux is recognised for its extra-financial performance in the FTSE4Good index and the MSCI and CDP ‘A List’ rankings
  • 1,061,630 advertising panels worldwide
  • N°1 worldwide in street furniture (517,800 advertising panels)
  • N°1 worldwide in transport advertising with more than 160 airports and 270 contracts in metros, buses, trains and tramways (379,970 advertising panels)
  • N°1 in Europe for billboards (136,750 advertising panels)
  • N°1 in outdoor advertising in Europe (636,620 advertising panels)
  • N°1 in outdoor advertising in Asia-Pacific (260,700 advertising panels)
  • N°1 in outdoor advertising in Latin America (69,490 advertising panels)
  • N°1 in outdoor advertising in Africa (22,760 advertising panels)
  • N°1 in outdoor advertising in the Middle East (15,510 advertising panels)

For more information about JCDecaux, please visit

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Corporate Communications: Agathe Albertini

+33 (0) 1 30 79 34 99 –

Investor Relations: Arnaud Courtial

+33 (0) 1 30 79 79 93 –

Sandrine Préfaut joins Locala as Managing Director France

Locala has appointed Sandrine Préfaut as Managing Director France to lead the drive-to-store platform through its next phase of growth.

With more than 20 years’ experience in advertising, Préfaut was formerly CEO of Vizeum for 7 years, before joining Adrexo, a leaflet distributor, as co-President, and founding WNR
(What’s Next Retail), a consultancy that advised retailers on how to maximize their local advertising spend.

In addition to leading Locala’s existing drive-to-store proposition, Préfaut will also launch a new division of Locala aimed specifically at retailers, S4R. By accessing a unique data set of
local consumer behavior, S4R’s offer will enable retailers to optimize their online and offline advertising plans. The digital advertising elements of these plans can be activated through
Locala’s drive-to-store platform, Fusio.

Sandrine Préfaut joins Locala as Managing Director France

Dominique Blanc, former Managing Director FR, has taken a newly created role as VP product business development, to help create customer-driven product offerings.

Préfaut said ‘I’m delighted to be joining Locala as Managing Director. In today’s competitive landscape marketers need advertising that will drive more customers into their stores, and
we are able to deliver this through Fusio. Our new S4R offer is an exciting opportunity which will allow us to act as a brand partner and help brands get the most out of their local advertising strategies’.

CEO Christophe Collet said ‘we are delighted that Sandrine is joining Locala as Managing Director. She brings a wealth of experience to the team; her expertise will help Locala to enable clients to build more successful businesses’.

Connect with Sandrine on LinkedIn.

Locala names Paul Thompson Global Growth Advisor

Locala has appointed Paul Thompson as Global Growth Advisor, as it looks to expand its drive-to-store platform across the globe.

Thompson, currently Chief Revenue Officer at Silver Bullet and Board advisor to Location Sciences, is widely recognized as a leader in mobile location technologies. Previously CRO at Blis, he helped grow the company from 12 to more than 200 people, expanding its footprint to 22 offices worldwide.

His role at Locala will be to advise the senior leadership team on how to scale and develop its drive-to-store platform, following strong growth in the US market.

Locala names Paul Thompson Global Growth Advisor

‘Locala’s drive-to-store platform has a great opportunity to change the way the industry approaches location-based audiences and campaigns’ commented Thompson. “I was very impressed with Locala’s ambition, their focus on real transparency and 3rd party attribution and finally the talented team of people already working at the company”

Christophe Collet, Locala CEO, said ‘Paul is a true expert in the location industry, and we’re delighted to have him join Locala in an advisory capacity. His expertise will help unlock Locala’s next stage of growth as we help brands drive more customers into their stores, dealerships and restaurants’.

Connect with Paul on LinkedIn.

Locala Partners with zeotap to Bring Deterministic Audience Targeting to Drive-to-Store Campaigns

Locala, a leading drive-to-store platform, announced today that they have entered into a partnership with zeotap, the global deterministic identity and data platform. The partnership will enable Locala to leverage zeotap’s deterministic audience segments and consumer insights on behalf of their clients for their drive-to-store campaigns across Europe, the US, Canada and LATAM.

Zeotap provides data from unique enterprise sources such as security companies and payroll providers.  It has access to more than one billion global unique profiles with ID-verified sociodemographic and raw app usage data as well as granular purchase intent data.  Thanks to this partnership, Locala can now provide a holistic understanding of consumers, allowing marketers to turn them into actionable insights in order to meet their business objectives.

“Partnering with zeotap provides us with audience segments based on real-world consumers and their behaviors. This coupled with our already hyper-precise location data and audience targeting capabilities will allow us to further reach the right audience at scale, ultimately driving incremental in-store visits on behalf of our clients.” said Stan Coignard, Americas CEO and Co-founder of Locala.

With access to zeotap’s deterministic audience insights mid and post-campaign, Fusio by Locala will be able to optimize strategies in real-time and further provide insights into in-store visitors as well as the engaged audiences within any advertising campaign – through the implementation of a lightweight pixel.

“Quality, transparency, and results are what we stand for. We want to help brand marketers all over the world achieve their objectives and better customer acquisition, cross/upselling and reduce churn. Our end-to-end digital solutions based on the highest quality data at scale allows us to do that. Through the partnership with Locala, we want to make this a reality and bring this data to the hands of any brand wanting to implement a holistic marketing strategy.” says Daniel Heer, CEO & Founder of zeotap.


Infographic – The State of Drive-to-Store Advertising 2019

At the Cannes Lions Festival of Creativity 2019, Locala announced the results of the first worldwide study assessing the market share of drive-to-store advertising investments.

Commissioned as an independent research study from IHS Markit, The State of Drive-to-Store Advertising 2019 gives a thorough view of the evolution of drive-to-store ad spend, worldwide and by country, for the next four years.

[cm_button text=”Download the full study” link=”||target:%20_blank|” alignment=”text-center” shape=”btn-square”]


Have a look at this infographic to discover the key takeaways of the study!

Locala Unveils the First Global Drive-to-Store Study Across All Media

The commissioned study, The State of Drive-to-Store Advertising 2019, shows that the worldwide share of drive-to-store investments for retailers will reach €55Bn. in 2019 – 58% of the total advertising spend for the industry. This investment is expected to reach 65% by 2023, or €75Bn., a 36% growth driven by digital-to-store spending.

On the occasion of Cannes Lions International Festival of Creativity, Locala, the Drive-to-Store specialist, announced they have commissioned an independent drive-to-store advertising research study from IHS Markit (Nasdaq: INFO), a world leader in critical information, analytics and solutions with over 15 years of advertising-sector expertise.

While many studies by media, format or method of purchase already exist, The State of Drive-to-Store Advertising 2019 is the first research study that assesses the size of the advertising market across all types of media from a drive-to-store campaign perspective. The study surveys 400 advertisers from all retail sectors in support of the market data and forecasts generated by IHS Markit.

Some key figures:

  • In 2019, drive-to-store will represent €55Bn. for retailers, 58% of the industry’s total advertising budget globally.

  • Automotive is the leading sector in drive-to-store investments with €15Bn. spent in 2018.

  • In 2023, mobile will become the major format for drive-to-store investment, growing from 19% in 2018 to 26% in 2023 globally.

  • The advertising impact, particularly on sales and the number of in-store visits, is the first factor that pushes retailers to invest in drive-to-store.

  • Conversely, advertisers who do not measure the impact of their drive-to-store campaigns name their unfamiliarity with the technicalities of the measurement tools available on the market as the main reason for it.


Finding 1: Drive-to-store growth is led by digital

Generating in-store traffic has always been one of retail’s main goals, and advertisers are dedicating an increasingly greater part of their advertising strategy to it. Indeed, the world retail advertising market will reach €113Bn. by 2023, by which time more than half will be attributed to drive-to-store. This growth is strongly led by the digital-to-store, the leading media used by retailers to increase the number of in-store visits. As a matter of fact, in 2023, digital will represent 68% of worldwide drive-to-store spend as opposed to 54% in 2018.

Finding 2: Advertisers are increasingly looking for activations that can be measured and optimized in real time

The rise of digital-to-store can be explained by a growing demand for effective and measurable solutions. These new innovative solutions are a result of the staggering growth in mobile use and its technical specificities, especially when it comes to geolocation data, which enables brands to bridge the gap between the online and offline world. Therefore, the drive-to-store media mix will evolve tremendously in the coming years, led by mobile and social media, which are considered the two highest performing media channels to generate traffic in points of sales by the advertisers surveyed. Incidentally, by 2023, mobile will become worldwide retailers’ favorite channel, with the study forecasting that they will allocate 26% of their drive-to-store advertising spend to it. In comparison, the study forecasts that, overall, these same retailers will spend just 7% of their drive-to-store budget on press, 6% each on leaflets and radio and only 4% on Out-of-Home. Despite these figures, retailers will continue to use traditional media in their media mix to attract consumers to stores. They will, however, turn more heavily to digital solutions like on-demand TV, programmatic audio, and digital out-of-home.

Finding 3: Retailers want to measure the concrete impact of their drive-to-store strategy in stores, giving up more traditional media KPIs

The study shows that advertisers who set up a drive-to-store strategy are mainly looking for ways to measure the concrete impact generated in their points of sale. This way, the number of visits, particularly incremental visits, and sales in stores are the first key performance indicators (KPIs) mentioned by advertisers as a way to measure the impact of their drive-to-store strategy. Traditional media KPIs such as reach, repetition, click-through rate and impressions rank last.

Finding 4: Some sectors are more inclined to Drive-to-Store

Overall, there are significant levels of drive-to-store adoption among all retailers. However, levels of adoption vary from one country to another, which is why it is important to look at particular market dynamics. This is reflected by the Automotive industry which, although leading global drive-to-store spend in terms of revenue with over €20 billion by 2023, does not always come first in terms of shares country-wise. Notable country-specific trends include the strong performance of the Restaurant industry in France and CPG in Italy, where both will have more than a 95% share by 2023, far ahead of Automotive.

By 2023, three industries will stand out from the rest to lead the worldwide drive-to-store market. Automotive will come first (28%), followed by Grocery (26%) and Restaurant (19%), which will complete the triumvirate. When it comes to performance, digital media will drive growth across the retail ad market with a 66% share by 2023, up from 58% in 2018, with a focus on mobile. Indeed, the latter will grow its share of the drive-to-store market to reach 26% in 2023. However, social will be the fastest mover, doubling its share over the same period, going from 10% to 20% by 2023.

To access the full study, click here: The State of Drive-to-Store Advertising 2019

Locala expands its multichannel drive-to-store offer with digital cross-device metrics

Locala, a leading drive-to-store platform announced today a strategic partnership with Tapad, a global leader in digital identity resolution, to provide its clients with a holistic view of anonymous customer journeys across digital devices. This move responds to a rising need in the industry as each customer’s path to purchase becomes increasingly complex. Studies have shown more than 80% of consumers conduct research on products both online, offline and on a variety of devices before completing a purchase.*

Locala is now the only player able to measure and optimize traffic for retailers across multichannel touch points including desktops and mobiles websites, as well as in physical stores. Consumer journey data coming out of these consumer environments should no longer be siloed. It is essential for retailers to keep up with shopping habits across multiple channels. Customers are still researching online prior to purchase and eventually buying offline.

The Tapad Graph™ provides privacy-safe digital identity resolution that, when integrated into Locala’s drive-to-store solution, will allow Locala clients to benefit from a holistic view of the consumer journey. This game-changing omni-channel view allows marketers to optimize experiences for audiences across multiple devices and channels, leading to a higher return on marketing spends.

“Advertising metrics should no longer be separated across the digital and physical worlds,” explains Christophe Collet, CEO of Locala. “Our clients can now fully benefit from insights on their customer behaviors both online and offline to better manage their media investments and optimize in the best performing channels.”

Digital cross-device measurement capability is key to helping advertisers leverage their customer’s mobile micro moments. Marketers can now cover the entire journey from display, video or audio inventories to in-store or online conversions. With this move, Locala can now provide holistic attribution models to their clients, allowing future opportunities for high-impact digital investments.

“We are very excited to partner with Locala as they expand into the digital cross-device landscape,” explains Tom Rolph, VP of EMEA at Tapad. “There is no doubt that there is a large market demand for better multi-channel attribution, and we are proud to be their partners by offering our pioneering digital identity resolution solutions that help solve marketers’ evolving needs.

*Google CEE and IPSOS – June 2018

About Tapad

Tapad, Inc. is a leader in digital identity resolution. The Tapad Graph™, and related solutions, provide a privacy-safe approach to connecting device identifiers to brand and marketer data, thereby allowing for enhanced measurement, attribution, reach and ROI of marketing campaigns. The Tapad Graph™ enables marketers around the world to maximize campaign effectiveness and drive business results. Tapad is recognized across the industry for its innovation, growth and workplace culture, and has earned numerous awards, including the TMCnet Tech Culture Award. Based in New York, Tapad also has offices in Chicago, London, Oslo, Singapore and Tokyo, and is a wholly owned subsidiary of Telenor Group.

Locala Launches Uplift Trust Global Product Feature

Locala announces today the release of a pioneering global product feature, Uplift Trust, for its FUSIO by Locala platform. FUSIO by Locala is the first SaaS solution to optimize media investments in real-time for drive-to-store campaigns. The Uplift Trust feature is an industry first, allowing marketers to see if the in-store uplift rate of their campaign is statistically reliable.

The new indicator informs clients if there has been enough data generated by their digital advertising campaign to compute a relevant uplift rate, or if more people need to be reached in order to collect a sample significant enough to prove a trend. This is all done during the campaign, allowing marketers to adjust campaign parameters to gain better results.

The uplift rate of a campaign is a key figure that represents the increase of visitors in a physical store of an advertiser due exclusively to an advertising campaign, proving the campaign’s real impact. This proof that the uplift rate is statistically sound gives marketers further confidence in the efficacy of their digital advertising.

The uplift methodology is determined by comparing the total number of visits by the control group, or the non-exposed visitors, to those that were exposed to at least one of the ads and seen in-store post-view. If a marketer changes targeting capabilities during their campaign, the control group is dynamically optimized in real-time to ensure the comparison remains accurate and consistent.

Uplift rates are calculated using scientific methods to remove biases and provide objective insights but numbers may be statistically unreliable if the data gathered is only representative of a small sample of the population that could be potentially reached. A reliable trend is needed to prove that a drive-to-store campaign has actually brought more people into stores. Locala now provides this to marketers through Uplift Trust.

“At Locala we are committed to providing brand advertisers and media agencies with full transparency into all stages of their digital advertising campaigns,” Christophe Collet, CEO and Founder at Locala. “As the first in the industry to implement live uplift calculations within a digital platform, we are proud to now go one step further to offer transparency into uplift accuracy for drive-to-store campaigns with Uplift Trust.


Read the news in English in The Drum, Lovely Mobile News and Business of Apps, in French in CB News, IAB France and the MMA, in Italian in Programmatic Italia and Daily Online, and in Spanish in La Publicidad and Marketing Directo.

Locala joins forces with major players to leverage blockchain technology to fight ad fraud

Locala,, Dentsu Aegis Network’s digital performance agency iProspect, Smart, Mondadori MediaConnect, and Next (Altice) are launching the “Adschain Consortium” to address the persistent fraud in the programmatic supply chain. This ambitious alliance will apply blockchain technology to industry transactions to bring more transparency for all the stakeholders.

Online advertising fraud is estimated to cost the industry an annual loss of $17B USD. A source for this concern is the increasing number of intermediaries in the programmatic supply chain jumbled in between the publisher and the advertiser. This murky ecosystem depreciates the value for everyone and transparency is lost at each level of exchange.

Adschain Consortium is a project aiming to address this persistent concern and was inspired by recent efforts, like the Ads.txt, to standardize the industry. This initiative to leverage the blockchain technology will bring more security to the entire programmatic supply chain by making the intermediary actors for each impression transaction transparent.

The implementation is simple: advertisers can declare a list of authorized buyers and publishers can also communicate an official list of authorized resellers. These authorized agents can automate reference to this open ledger before any transaction to validate legitimacy. Both supply-side platforms and demand-side platforms have access to the same information to eliminate unauthorized sellers or buyers in the programmatic supply chain. This distributed ledger protocol will be based on Ethereum to provide more transparency, trust, security and traceability to the entire programmatic supply chain.

The success of any blockchain technology application rests on a proactive participation of all stakeholders. To build this proof of concept, the Adschain Consortium is currently selecting advertisers for test campaigns. The consortium is encouraging more active contributors and membership from across the online advertising supply chain to guarantee the success of this initiative.

Read the news in English from The Drum, Mobile Marketing Magazine and Marketing Dive and in French from IAB Francemind Media and CB News.

Locala Appoints Ed Silhan as Chief Revenue Officer for North America

Ed Silhan joins Locala as the Chief Revenue Officer for North America, a new position based in the New York office.

Ed comes to Locala after almost 20 years of experience in the digital space at PayPal, eBay and most recently SITO Mobile where he participated in the dramatic growth of their revenue streams. In his new role, he will be responsible for leading the strategic increase in revenue and sales in the region.

“We’re excited to have Ed join the Locala family. He has a proven track record of being data-driven and tech-savvy while delivering results,” explains Locala CEO of the Americas, Stan Coignard. “He brings a mix of sales, marketing, and advertising expertise that will be pivotal in our continued growth in the Midwest and on the West Coast. The traction is here, and we found the best person to leverage it.”

Before joining Locala, Ed worked at Meredith Corporation for five years, starting as a Regional Manager before moving up to the position of National Advertising Director. He then became a Vice President of Sales and Marketing at Remedy Health Media where he oversaw the expansion into the consumer products market. At both Paypal and eBay, as Head of Advertising Solutions in the southeast region, Ed was responsible for optimizing the use of first-party commerce data to develop and manage cross-channel digital media programs for large enterprise clients. In his role as Executive Vice President, Head of Sales at SITO Mobile, he led their substantial increase in revenue as well as the development of their presence in the marketing technology industry.

“I’m beyond thrilled to join Locala, a global company that puts transparency at the top of its priorities while empowering brands throughout the user experience,” says Ed. “In the U.S. alone, marketers are expected to increase their spending on technology by 27% over the next four years. As the only mobile tech platform to be accredited by the Media Rating Council (MRC) across the entire mobile journey, Locala is perfectly positioned to help companies meet their digital advertising goals.”

Pierre Padiou, formerly heading the sales function in North America, has been promoted to Chief Operations Officer of the region.

Locala Continues North American Expansion with New Office in Montreal, Canada

Locala announces today the opening of its first Canadian office in Montreal. The expansion follows Locala raising $12 million in series B funding and demonstrates its commitment to growing globally.

Hadrien Bailly, a veteran in the mobile industry, will be leading the new team based in Montreal. Hadrien has been with Locala for over three years, first as a sales manager and then becoming head of sales for Locala’s UK office before moving into his most recent position as a senior mobile strategist. Before joining Locala, he held numerous client facing roles in the area of sales and business development, bringing almost ten years of experience to his new position as Head Of Country, Canada.

“Drive to Store campaigns are becoming increasingly strategic for advertisers and media agencies. It’s also true for Canada where mobile represents half of the digital budgets,” says Hadrien Bailly, Head of Country, Canada. “With so much opportunity here, I’m excited to say that it is the obvious choice for our third location in the Americas.”

With Locala’s continued growth as well as expansion into Canada, the company maintains its dedication to providing its clients with optimal technology that bridges the gap between digital advertising and the real world. Locala has over 160 employees and serves more than 600 advertisers worldwide with offices located in the USA, Europe, Asia Pacific, Latin America and now Canada.

Locala Launches the First Online Drive-To-Store ROI Calculator

Locala has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic. Using the proprietary data from the study allows Locala to be the first to provide CPIV benchmarks and to create a new online tool using this data to calculate the return on investment for drive-to-store campaigns.

Incremental Visits: The New Standard for Assessing Campaign Effectiveness

When establishing the impact of a digital campaign, the most important KPI for marketers is incremental visits to their point of sale. These are visits calculated using the uplift methodology that compares the number of visitors exposed to an ad to those in a similar group not exposed to the ad. Therefore, advertisers are only paying for visitors that are directly attributed to their campaign and not organic visitors or those influenced by other media. Due to its clear connection between digital ads and visits, the CPIV KPI is the new standard to measure the true impact of drive-to-store campaigns. However, until now, there was limited data available to provide CPIV benchmarks to marketers.

The World’s First CPIV Benchmarks

To address this issue, Locala has created the world’s first CPIV benchmarks of seven industries. After analyzing millions of ad impressions and store visits that occurred between January and July of 2018, Locala established average Cost Per Incremental Visit benchmarks. The study makes it clear that the price of an incremental visit to a store is directly correlated to the average purchase value of the industry as well as the frequency of purchase. For instance, we now know that the average CPIV for an industry with a high purchase frequency, such as a fast food chain, is only $3. However, the average CPIV is $75 for the automotive industry which also has one of the lowest purchase frequencies. Are advertisers receiving a solid return on their investment when paying for in-store traffic? Before this study, the answer was unclear.

Determine Drive-To-Store Campaign ROI Instantly

Locala created an exclusive online tool that uses the CPIV study’s data to allow retailers to estimate the potential return  on investment of a drive-to-store campaign. When  marketers enter their campaign’s allocated budget, the average purchase value and the conversion rate of the point of sale, the tool automatically calculates the projected campaign turnover and estimated return on investment. On Locala’s website, advertisers can access the free tool providing calculations in US dollars, euros and British pounds.

“Thanks to mobile, digital’s effect on the offline world is measurable. The first KPI that the market used to evaluate this impact was the cost per visit. However, it is now apparent that simply measuring visits has its limitations. These first CPIV benchmarks will allow brands to better understand and evaluate the real cost and value of a true incremental visit. Going beyond simply doing a study, we’ve decided to equip decision-makers with a tool to independently calculate their return on investment for their drive-to-store campaigns,” explains Christophe Collet, CEO and Founder of Locala.

Access The Drive-To-Store ROI Calculator exclusively on Locala’s website.

The news is also available in French on E-Marketing and in Italian on Programmatic Italia.

Locala To Showcase the First Saas Platform for Drive-To-Store Campaigns at Dmexco

Locala announces its participation in Dmexco, a tradeshow bringing together key players in digital business, marketing and innovation. The event will be taking place September 12-13, 2018, in Cologne, Germany. During the event, Locala will be showcasing the latest version of FUSIO by Locala, its drive-to-store technology.

Marketers will have complete access to a handful of exciting new features that bridge online campaign investments with real-world results, such as incremental visits to stores. Visitors will have the chance to learn how the FUSIO by Locala platform is tackling geolocation, measuring effectiveness and the fragmentation of the advertising campaign process.

“Attending the most important European technology event of the year, Dmexco, is a must for Locala. With the new version of FUSIO by Locala, we are responding to a real need on the part of media agencies and advertisers: having a single interface allowing them to manage online and off-line drive-to-store campaigns in complete autonomy,” explains Christophe Collet, Founder of Locala.

The Locala Product Team will be on-site providing live demos of FUSIO by Locala’s exclusive drive-to-store features.

Geotargeting and Location Data Accuracy

Currently, a geolocation campaign is based on a radius placed around a point of sale. These geotargeting zones may include places such as schools, hospitals or uninhabited areas lacking any potential clients for the advertiser. Locala has developed an exclusive feature, Dynamic Catchment Areas, to define a point-of-sale geotargeting zone according to the time required to reach the location on foot or by car and geographic areas of mobile users who have a high affinity with a brand.

The quality of the geotargeted campaign depends on the GPS coordinates of devices. In programmatic, these coordinates are sent by the publisher within the bid request. It is therefore essential to verify and validate the accuracy of the data, all in a few milliseconds. To identify and exclude fraudulent GPS coordinates, Locala has developed GeoAccuracy®. This feature allows the user to filter out suspicious X-Y coordinates, including those of IP addresses or uninhabited areas.

Incremental In-store Visits

Although assessing the effectiveness of a drive-to-store campaign based on its in-store traffic is not enough, it continues to be a common industry practice.  Often these total visits can include organic visitors of a brand, who go to the point of sale without having seen the brand’s advertisement. To guarantee additional visits are in response to an advertiser’s campaign, Locala offers the only advertising platform in the world able to measure and optimize in real-time the incremental visits to stores, generated by the users exposed to a message. This data feeds an artificial intelligence algorithm to optimize media investments. The optimization is based on the parameters that generate the most incremental visits, such as creative formats, specific targeting areas or publishers.

Campaign Management Fragmentation

Lastly, today most of the advertising technology remains highly fragmented. Due to its complexity, the process can be difficult, slow and lacking transparency for trading desks and advertisers. FUSIO by Locala is the first SaaS drive-to-store full-stack technology to resolve these issues.  FUSIO by Locala offers users not only the option to independently manage advertising campaigns but also the capability to do so with ease, speed and transparency.

“Technologies that can attribute and optimize digital campaigns based on real world measures, such as store visits, mark a major shift for the advertising industry. Brands and advertisers can be more confident that their digital investments align with their ultimate business objective – generating more sales,” says Tom Cijffers, Chief Client Officer USA, MediaCom.

Locala Extends Cost Per Incremental Visit (CPIV) KPI to the Offline World

Locala launches a brand new KPI – the Cost Per Incremental Visit (CPIV). Marketers will only pay for additional visits into stores generated by online campaign impressions. Brands can be sure that their drive-to-store results exclude organic visitors and are only measuring visits generated directly as a result from digital campaigns.

For digital marketers, it is imperative to attribute online media investments to real-world impacts into stores. In late 2016, Locala first introduced the CPLP (cost-per-landing-page) to charge advertisers based on incremental visits into e-shops directly from online impressions. The new CPIV KPI goes even further to boost incremental visits into real world stores for retailers and marketers. Moreover, this KPI is tailored for each advertiser based on their industry, campaign period, and existing brand awareness.

The traditional cost-per-visit (CPV) ad model is already an industry standard, however this is not a holistic indicator of digital campaign efficiency. Measuring the total number of visits into a store can include organic customers or those who may have been inclined to visit based on other channels like TV, radio, print or out-of-home. Locala’s CPIV KPI addresses this challenge by identifying and charging incremental visits generated into stores exclusively from online campaigns. Differentiating incremental visits is possible because FUSIO by Locala is the only ad tech platform with the capacity to measure and optimize visit uplifts into stores in real-time.

However, the true cost per each additional visit into physical stores can vary across advertisers and target consumers. Locala’s CPIV takes this into account with a unique machine learning algorithm in the FUSIO platform. Advertisers can choose to measure store visits from various 3rd-party independent actors already integrated into the FUSIO technology. The platform’s AI capabilities calculate and optimize campaigns in real-time by comparing between groups of exposed and non-exposed users. Ultimately, the goal is to optimize towards the best footfall uplift and analyze user behavior by adjusting high-performing parameters like targeting vicinities, creative formats, publisher lists, and device types. Locala provides each advertiser with a tailored CPIV pricing to generate store visit uplifts in the real-world or online.

“A drive-to-store strategy that can boost visits into a point of sale from an online campaign presents huge potentials for retailers to boost revenues. However, each visit comes at a price that should not be fixed across the board. For example, the true cost of an incremental visit for a fast-food chain is not the same as the visit of a potential car buyer into a dealership,” explains Christophe Collet, CEO of Locala. “Focusing on incremental visits is a revolutionary shift for marketers and will surely become the new KPI for the industry.”

Read this news on Ad Tech Daily
Press coverages in French on CBNewseMarketing
Press coverages in Italian on Advertiser & Programmatic Italia
Press coverage in Spanish on La Publicidad

Locala Joins IAB Tech Lab to Reinforce Mobile-Native Initiatives

Locala announced last week that it has joined the IAB Tech Lab to be an actively engaged member in driving mobile-first initiatives from the independent consortium. The IAB Tech Lab is made up of digital publishers, ad technology firms, marketers, agencies and companies from around the world with interests in the interactive marketing arena.

Locala is one of the few mobile-native demand-side platform (DSP) players among the IAB Tech Lab members and will aim to help the consortium put forward more in-app specific technical standards for the digital advertising industry.

“In recent times, we are seeing the digital advertising industry maturing in strides, our industry remains a wild west in need of specific and evolving technical standards,” explains Pierre Wurmser, Chief Product Officer at Locala. “Bringing forward dedicated technical guidelines for in-app environments will ensure a more sustainable and scalable digital ad ecosystem for every stakeholder.”

One initiative that Locala is looking to put in the spotlight is a standardized norm for image ratios of native in-feed ad formats. Publishers have various editorial sizes and there are differences between device types and operating systems. Native ad placements are not at all uniform across in-app environments. Standardizing technical specifications will help to address viewability and fraud concerns plaguing the marketplace with the possibility of universal measurements. Initiatives to put forward standardized technical specifications for mobiles will encourage more monetization and opportunities to scale up in the ecosystem. The “Mobile App Support for Ads.txt” released by the IAB Tech Lab last week is a clear sign that the industry needs more dedicated specifications for the mobile app landscape.

“We welcome Locala into the IAB Tech Lab. Our members are key to advancing our mission of enabling sustainable growth of the global digital media ecosystem, especially as we transition into the post-GDPR era.” says Dennis Buchheim, Senior Vice President and General Manager, IAB Tech Lab.

Locala remains committed to independent and collective efforts to mature the digital advertising landscape. Most recently, the company also joined the GDPR Transparency and Consent Framework put forward by IAB Europe and IAB Tech Lab. Locala is now proudly among the list of registered Vendors & CMPs.

Read this news in Mobile Marketer
Press coverages in French on the UDA  & Mobile Marketing Association France websites

Locala raises US$12M in funding to close the offline and online advertising divide

Locala today announced that it has raised $12M USD in a Series B round from Sofiouest with participation from existing investors Bpifrance and Entrepreneur Venture. The company launched their platform, FUSIO by Locala, in February this year, in SaaS and will now accelerate their technology developments with an ambitious focus on proprietary real-time features to measure traffic and sales into stores. This funding is part of Bpifrance’s Investments for the Future Programme (Programme d’investissement d’Avenir) from its dedicated Digital Ambitions Fund (Fonds Ambition Numérique).

Locala’s proprietary technology was created towards the end of 2011 by Christophe Collet, after his first start-up Adenyo, was sold to Motricity in a US$100M deal. Today, the French start-up has expanded into an international group with eight offices worldwide and 160 employees. The company works with global brands including Renault, L’Oréal, Pernod Ricard, Subway, and Levi’s, as well as leading global media agencies. Each year, Locala delivers more than 5000 campaigns to demonstrate digital advertising efficiency for its clients by measuring real-world store visits following online exposure.

E-commerce remains a critical channel for brands and retailers to generate sales. However, 90% of worldwide consumer transactions are still taking place in physical points of sales. Traditional media channels like radio, out-of-home, and print advertising is estimated at $365 Billion USD* this year, combined with digital ad spending worldwide, valued at $266 Billion USD*. Despite the continued growth in both channels, attribution models to evaluate true returns on media investments are lagging behind. FUSIO by Locala, the company’s technology platform, aims to bridge online and offline investments by delivering real-world metrics attributed from digital advertising campaigns. The platform displays foot traffic into stores in real-time, hence enabling data-driven online optimization to maximize the overall campaign performance.

FUSIO by Locala is the advertising platform with the most independent 3rd-party measurement integrations in the market. “Our store visit metrics are delivered by various partners to ensure that we are not judge and jury on our campaign results and effectiveness,” explains Christophe Collet, CEO of Locala. “Clearly the industry is shifting paradigms in terms of attributing media ROIs and this new funding will allow us to be at the forefront of this disruption.”

In addition to displaying incremental store visits in the platform as a direct result from online impressions, the company recently launched Dynamic Catchment Areas (DCA). This is a unique feature to power drive-to-store campaigns by geotargeting users based on their brand affinity and travel distance into store on foot or by car. This Series B funding will continue to fuel technology development with a focus on expanding the platform’s AI-based features and growing sales in the United States. Ultimately, Locala has set their sights on going beyond store visits to eventually measuring and displaying consumer purchases in stores directly in the platform in real-time.

“Technologies that can attribute and optimize digital campaigns based on real world measures, such as store visits, mark a major shift for the advertising industry. Brands and advertisers can be more confident that their digital investments align with their ultimate business objective – generating more sales. Financial investment in this space, to improve accuracy and quality, will be welcomed by the advertising community,” says Tom Cijffers Chief Client Officer, USA at MediaCom. 

Locala is projecting a revenue target of US$100 million by 2020. “Digital innovation is at the heart of our investment strategy,” explains Patrice Hutin, CEO of Sofiouest. “Drive-to-store solutions define the future of retail and we are confident that Locala and its technology, FUSIO, will be a worldwide game changer in the industry.” Existing investors, Bpifrance and Entrepreneur Venture adds “We are excited to continue our support for Locala, this time in partnership with Sofiouest. In these past years, Locala’s management has proven their ability to achieve both their technical and commercial roadmaps together with an international expansion.”

*Worldwide Ad Spending Report eMarketer Forecast, September 2017

Read this news in Mobile Marketer, Mobyaffiliates & IAB Singapore.
Press coverages in French on Le Figaro, Stratégies & Frenchweb.
Press coverages in Italian on Programmatic Italia &
Press coverage in Spanish on LaPublicidad.

Locala Expands Drive-to-Store Offer with Real-Time Visit Measurement Integration

Locala announces a new data partnership to provide clients with more foot traffic measurement options within their drive-to-store campaigns. This integration with adsquare lets FUSIO by Locala users see and access hourly updates of incremental store visits directly generated from their mobile campaigns. Marketers can optimize campaign budgets in real-time based on the best performing parameters to boost visits from mobile ad impressions.

This integration comes on the heels of the recent integration with Factual to provide clients with more options to complement their drive-to-store campaigns. With FUSIO by Locala, marketers have the peace of mind that their campaign effectiveness measurements, such as impressions, clicks and incremental visits; are impartial and double verified. This integration will be live this summer.

“We are committed to impartial measurements and transparency for our platform, FUSIO by Locala. To achieve this, we continue to seek out strategic third-party measurement integrations with reliable industry actors,” explains Christophe Collet, CEO of Locala. “This partnership with adsquare and their store visit metrics adds to our growing list of partners, giving our clients more options when running drive-to-store campaigns with Locala.”

Locala remains the only mobile actor today accredited by MRC for post-click measurements

Locala announces today its renewed Media Rating Council (MRC) accreditation for HTML5 mobile web and in application display and rich media Served Impressions, Clicks, and post-click metrics including Installs, Opens and Landings. Today, the company remains the only platform accredited by MRC for app installs and opens, and continues to advocate for advertisers to choose accredited metrics as success indicators for all mobile campaigns.

“We are proud to continue our MRC accreditation, certified metrics is one of the foundations of our technology, and key for us to remain the trusted partner for major brands and agencies,” says Christophe Collet, CEO of Locala. “We are still unique in the market with post-ad metrics for mobile campaigns and are committed to providing this transparency for the industry.”

To inform and provide advertisers with clear visibility into their mobile campaign measurements, Locala’s technology will now deliver cautionary statements to the advertisers when their campaigns are are being tracked with non-compliant methods (non-HTML5 traffic). Besides from distinguishing compliant and non-compliant traffic in the platform, Locala is taking a proactive position to inform clients when the chosen tracking method will likely include a high degree of general invalid traffic (GIVT). The goal is to be proactive and transparent with mobile campaigns so clients have full understanding of their campaigns results and potential risks.

“We congratulate Locala for its industry leadership in bringing greater transparency and quality to mobile measurement,” stated George W. Ivie, Executive Director and CEO of MRC.  He added, “This is especially evidenced by Locala’s MRC-accredited post-click metrics, which go beyond current industry minimum standards to shed additional light on consumer actions after the measured click occurs.”Locala is dedicated to educating advertisers about different tracking methods from publishers and the benefits of javascript tracking versus pixel tracking. Furthermore, the company’s impression and landing page measurements go beyond the industry’s ‘begin-to-render’ standard and is counted when impressions and landing pages have rendered plus one second. To retain MRC accreditation, Locala undergoes an annual review through an intensive independent CPA auditing process.

About MRC

The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid, reliable and effective.  Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research as well as other applicable industry measurement guidelines; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 110 research products are audited by the MRC. Additional information about MRC can be found at

Read the news from the MMA US, in French on E-Marketing, in Spanish on La Publicidad, and in Italian on Programmatic Italia.

FUSIO by Locala Integrates with Triton Digital’s a2x® to Provide Buyers with Access to Digital Audio Programmatic Advertising Inventory

FUSIO by Locala announced today the integration with Triton Digital®,the global technology and services leader to the digital audio industry, of its audio advertising marketplace, a2x®. This partnership provides Locala clients with programmatic audio inventories combined with the possibility to define dynamic geolocation targeting and footfall measurements in brick and mortar stores.

“Audio advertising remains a key channel for retailers given the rise of music streaming and podcast consumption, and digital audio advertising spend is projected to see double-digit growth worldwide,” explains Stanislas Coignard, US CEO at Locala. “We are thrilled to be integrated with the a2x® marketplace, which enables advertisers using FUSIO by Locala to geo-target their digital audio messages, as well as measure important KPIs like completion rates and footfall visits into points-of-sales.”

Following this integration, FUSIO by Locala is the only platform that can bridge digital audio advertising campaigns with real-world visits in stores. For retailers, this is a game-changing feature to geo-localize potential shoppers in store proximities with branded digital audio messages. Marketers can truly evaluate their digital media impact by measuring store visits generated from their digital audio ad campaigns.

“Brands are continuously seeking native, immersive ways of connecting with their target audience, and the mobile-first, one-to-one, non-skippable nature of digital audio makes it a powerful vehicle to do so with,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital.  “We are pleased to provide FUSIO by Locala clients with the ability to add digital audio to their media mix for the first time.”

The global audio marketplace, a2x®, is the world’s first programmatic buying marketplace for digital audio. The industry-leading marketplace enables buyers to execute highly targeted and brand safe audio ad buys across a highly engaged digital audience.

About Triton Digital

Triton Digital® is the global technology and services leader to the digital audio and podcast industry.  Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. 

Read the news on BusinessWire.
Find the news in Italian – Programmatic Italia, in Spanish – La Publicidad, in French – CB News.

Locala Shuffles Senior Management to Focus on US Expansion

Locala announces today moves by senior leadership for offices in the US. Stanislas Coignard, previously Chief Strategy Officer at Locala’s headquarters in Paris, France, will now take over the leadership of the company’s expansion in the Americas as US CEO.

Stanislas Coignard co-founded Locala with Global CEO, Christophe Collet in 2011 and has been leading the company’s strategy since. He will oversee Locala’s operations in the US and LATAM markets. To meet this growth, he will also be doubling the teams for both the New York and Miami offices in 2018.

“Our technology, FUSIO by Locala, brings a compelling value proposition to the market as the only platform that can attribute digital media investments with real-world impact,” explains Stanislas Coignard, US CEO of Locala. “I am confident that our solution, founded on transparency and independent 3rd-party accreditations, like the MRC, is a huge advantage for marketers in a hyper competitive landscape.”

Pierre-Emmanuel Padiou, a company insider, is also moving from Locala’s head office in France to the New York office as Head of Sales East Coast. Previously, he held various roles within the company ranging from VP Sales France and VP Sales EMEA. He has a successful track record of driving growth and development for Locala into five key European markets. He will now spearhead the growth of Locala’s customer base and build key relationships for the company’s development across the Atlantic.

Read the news in AdTech Daily, MarTech Series & Mobile Marketer

Locala announces James Rogers as Managing Director in APAC

James Rogers joins the company as Managing Director for the Asia Pacific (APAC) region and will be based in Locala’s Singapore office.

Following five successful years at InMobi across two continents, James will now lead Locala’s APAC activities with a focus on growth acceleration and solidifying the company’s presence in an increasingly competitive marketplace.

“James joins the company with an accomplished track record of driving sales and business partnerships in APAC,” explains Christophe Collet, Locala CEO. “I am excited to welcome James on-board as we continue to expand and enter into a new growth stage.”

Prior to joining Locala, James was the Head of Sales at InMobi for the Singapore, Malaysia, Philippines, Thailand and Vietnam markets. He first started in the UK and eventually relocated to Singapore in 2015. James played an instrumental role in developing key relationships for InMobi’s commercial team over the span of five years. Before relocating from the UK, James led the mobile sales strategy at and launched the publisher’s first mobile and tablet apps.

“As consumer’s media consumption in the region continue to be dominated in mobile, Locala’s offer for advertisers is more relevant than ever before,” explains James. “I am thrilled to be a part of the team and lead our fast-growing team in Singapore.”

Locala Appoints New UK Managing Director

Locala announces today the appointment of Andy McNab as the first UK Managing Director. He will lead the expansion of Locala’s activities in the UK with a strong focus on driving sales growth in the region and managing the enlarging team.

“We are excited to welcome Andy to the company. UK is one of our most important markets in Europe with considerable growth prospects,” says Christophe Collet, CEO of Locala. “I am confident that he will continue to grow Locala in the UK, increase our client engagements, and solidify our position in the market.”

Andy is an industry veteran with nearly two decades of experience in the digital advertising space. He won an IPA Media Owner Award and was namedCommercial Director of the Year in 2014. Prior to joining Locala, Andy led Rocket Fuel’s growth in the UK for more than six years starting as Managing Director and later promoted to VP of UK, Australia, and Nordics. He also held the position of Agency Director at AOl for four years and has spent nearly a decade as Sales Manager at MSN.

“I am delighted to be joining the company and leading the fast-growing team in London,” says Andy. “Locala has a breakthrough technology for marketers with ongoing innovation, it will be an exciting challenge to make sure the company stands out in a very competitive business environment.

Find the news in Mobile Marketing Magazine, MarTech Series, & Mobile Marketer

Locala grows industry partnerships with new hire Nicolas Saraiva Da Silva

Locala welcomes Nicolas Saraiva Da Silva as Head of Partnerships at headquarters in Paris, France. This new addition to the team comes in parallel with several strategic partnerships for the company.

Prior to joining Locala, Nicolas was based in London for the past three years, working within the Mozoo Group. He joined Mozoo in 2012 and has held various positions ranging from Traffic Manager to Head of Product & Innovation. His primary mission at Locala will be to grow the company’s partnership network with strategic programmatic players, data partners, measurement services, SSPs and premium publishers in the industry.

“I am excited to be joining Locala to spearhead new partnership initiatives for our technology and our clients. I believe that expanding our partnerships is key to empower marketers with more choices and flexibility in their mobile campaigns,” explains Nicolas Saraiva Da Silva. “Our technology stands out in the industry because of our open and agnostic approach.”

Earlier this year, Locala joined forces with Integral Ad Science, to make their viewability measurements available to the platform’s users. In addition to this, the company partnered with Factual to offer near real-time measurements of foot traffic in physical shops from online mobile campaigns. Finally, the company also started working with Zvelo to combat ad fraud with a sophisticated invalid traffic (SIVT) dataset filtration.

Read the news in Mobile Marketer

See the announcement in French on CB NewsOffre Media, Stratégies, Air of Melty & Pub Digitale .

Locala partners with IAS to bolster mobile campaign viewability measurement

Locala announces a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising  industry. FUSIO, Locala’s full stack programmatic platform, is now integrated with viewability measurement by IAS.

Locala clients worldwide can now benefit from IAS’s industry leading viewability measurement on the FUSIO campaign dashboard. IAS’ viewability solution is accredited by the MRC for mobile browser viewability measurement. This new partnership will complement Locala’s service, which is separately MRC accredited for served impressions, clicks, landings, app opens and installs.

“Viewability is a critical concern in mobile campaigns; this is why we are partnering with Integral Ad Science to make their measurement available to our clients. Brands now have access to additional metrics from another MRC accredited provider, and a more in-depth view into their campaigns,” explains Christophe Collet, CEO of Locala. “Reliable and validated metrics are the foundations for efficient and impactful mobile campaigns.”

“We are excited to join forces with Locala to further improve quality and transparency for mobile campaigns,” says Nick Morley, Managing Director, EMEA at Integral Ad Science. “Viewability is becoming a must-have standard in the mobile market, as is the case for desktop campaigns today. Integrating viewability measurement is a trend where we will see other players from the mobile ecosystem follow suit.”

Read the news in MarTech Series.

Locala’s audience clusters now available on Snapchat’s inventory

Brands worldwide can now reach mobile consumers in Snapchat with Locala’s 650 different audience segments. These hyper-precise audience segments range from gamers, millennials, music lovers, travellers, to fashion enthusiasts. This new offer also means advertisers can enrich first-party user data and execute precise re-targeting mobile campaigns in Snapchat.

“Snapchat is a unique channel where young mobile-savvy audiences are keen to consume branded content,” explains Christophe Collet, Locala CEO. “This is a strategic opportunity for brands to take audience targeting in their mobile campaigns to the next level. Advertisers can design sequential and authentic storytelling to engage with very specific audience profiles.”

Furthermore, brands can extend the ad experience from the social media channel by leveraging Locala’s proprietary mobile ad formats – such as The Path, The Travelling, or The Trailer. The branded message should not end just at the impression level but take the user into a landing page to continue the conversation or even drive mobile shoppers into stores. Locala’s technology, FUSIO can track all the user engagements in the format including completion rate and guarantees a landing page that is 100% loaded.

Read the news in French on Offremedia and in Italian on Programmatic Italia.

Locala continues growth in Europe with a new office in Spain

Locala continues expanding activities in Europe with a new office in Madrid, Spain since early 2017. After only 6 brief months, our Spanish office is already working with more than 15 advertisers and major media agencies in the market. Leading this expansion is Maxime Noizat, Country Manager of Locala Spain. Maxime started his career in London at ZenithOptimedia and joined Locala in 2014.

spain pic

“At the time our Paris head office was a team of less than 50 people justexpanding our activities in France and only just picking up our international expansion,” explains Maxime Noizat.

“It is so amazing to see how our efforts have grown worldwide, and I am especially excited to be leading the expansion in Spain. Our growth doesn’t stop here, in the Madrid office alone we are looking to recruit 6 more talents by the end of the year”

Locala stands out from its competitors with a mobile-first full stack technology that can be adopted as a SaaS or managed service for media agencies and advertisers. Our technology is currently the only player that has been certified by the Media Rating Council for metrics on the entire mobile user journey. Our clients will only pay for accredited KPIs based IAB (Interactive Advertising Bureau) and the MMA (Mobile Marketing Association) best practices.

Read the news in Spanish on La Publicidad.




Locala partners with Factual to measure in-store foot traffic

Locala is now the first SaaS platform for mobile to measure in-store visit attribution for mobile campaigns worldwide.

Locala, a leading mobile programmatic technology company, announced today a partnership with location data provider Factual to integrate its location data in Locala’s FUSIO platform for clients worldwide.

FUSIO clients will be able to access Factual’s measurement offering, which enables advertisers to optimize against foot traffic during campaigns and derive post campaign conversion and lift metrics for attribution. Brands will now be able to understand how shoppers at various retail locations interacted with their mobile marketing campaigns, by measuring in-store footfall and ad engagement on a daily basis.

“Mobile is the only channel that can help brands bridge their online and offline marketing efforts – this partnership will give our clients a sophisticated level of location based audience targeting capability as well as live insights into their campaigns and optimise budgets accordingly,” explains Christophe Collet, CEO of Locala. “Instead of extracting campaign learnings after the fact, advertisers can ensure their drive-to-store mobile campaigns are always successful and contribute to their overall business objectives.”

factual image

The partnership will also enable advertisers to access Factual’s Geopulse Audience targeting solution within the FUSIO DSP, empowering them to reach highly customized audience segments based on real-world consumer behaviour. Factual’s location data, including more than 100 million local businesses and points of interest worldwide, is now fully integrated into Locala’s mobile-first DSP. Brands have the flexibility to reach and target location-based audience categories and chains such as hotels, sports venues, and restaurants directly from the FUSIO DSP in self-service. These features will be fully available for clients via Locala’s platform on October 16th, 2017.

“Factual’s location data is neutral and accessible, and continually validated against rigorous criteria,” said Mandeep Mason, managing director of Europe, Factual. “As advertisers invest increasing budgets into location-based mobile marketing, they need to ensure they’re receiving access to high-quality and transparent targeting, optimization and measurement capabilities, which this partnership will aim to provide.”

Read this news on MarTech Series, or in French on
CB News, and in Italian on Daily Online.

Locala Utilizes zvelo’s Invalid Traffic (IVT) Dataset to Combat Ad Fraud

zvelo, the leading provider of categorization services for web content, web traffic and web-connected devices, today announced that Locala – the mobile-native ad tech company providing a premium programmatic platform for advertisers and brands – has successfully deployed zvelo’s new Invalid Traffic (IVT) dataset to combat ad fraud.

The IVT dataset – part of zvelo’s comprehensive ad fraud solution that also includes the Free Bot Detection Service and Comprehensive Page-level Traffic (CPT) dataset – is a continuously updated feed of IPs recognized as sources of non-human and bot traffic (NHT). This traffic can include the activities of data centers, web crawlers, fake crawlers, and malicious bots. Implementing the IVT dataset, programmatic platform businesses such as Locala can effectively perform pre-bid blocking of NHT-based impressions, thereby eliminating wasteful spending into suspicious and fraudulent ad traffic afflicting mobile advertising campaigns today.

Locala is complementing existing FUSIO fraud traffic filtration based on IAB spider list and activity-based methodologies, with zvelo’s technology to reinforce its data center IP filtration. By partnering with zvelo’s IVT dataset, Locala can ensure that a media product or service employs valid, reliable, and effective audience measurements. Sophistication of the platform’s fraud detection capabilities is one of the many updates Locala is addressing in order to meet evolving industry regulations.

The IVT dataset has also equipped Locala with the ability to filter out ad traffic created by malicious bots and other non-human sources, enabling the ad tech company to recognize – and eliminate – wasteful spending on ads that do not reach prospective customers. The fully deployed IVT dataset has further served Locala by filtering non-human sources from its ad impressions and clicks, of which the company discovered about 4% of each to be problematic. Locala has also been able to identify publishers delivering high percentages of bot traffic, allowing it to reallocate ad spend toward those publishers proven to supply higher quality traffic.

“The insights and capabilities yielded by zvelo’s IVT dataset have proven invaluable to Locala, both in our day-to-day efforts to identify ad fraud in our campaigns and to uphold our commitment to our clients,” said Christophe Collet, CEO of Locala. “Our technology is dedicated to staying ahead of fraud as it becomes increasingly sophisticated. This partnership with zvelo helps us to guarantee true ad engagements for our intended audiences.”

“Locala sets a powerful example, proving the accomplishments and accolades that an ad tech provider can achieve with accurate and detailed knowledge of who – or what – are truly the active sources within advertising data,” said Jeff Finn, CEO of zvelo. “We’re proud of the effective ways in which Locala has enlisted our IVT dataset to achieve success, and look forward to working alongside the company as it continues to grow.”

About zvelo, Inc.

As a leading provider of content categorization and malicious detection data services for web pages, devices and traffic, zvelo is the trusted partner for the market’s preeminent ad tech, network security, and mobile service provider/subscriber analytics vendors. zvelo solves a diverse range of business needs including providing the foundational datasets for web filtering, parental controls, brand safety, contextual targeting, subscriber analytics, and ad fraud prevention.

zvelo, headquartered just outside of Denver, is committed to providing the market’s highest quality data products and best responsiveness. The company has additional offices in the Philippines.

About Locala

Locala (Success for Mobile) is an innovative mobile advertising company, and the only technology platform today with MRC accreditations for post-ad measurements in mobile browsers and apps. Our mission is to deliver mobile ads that provide genuine personalized content for each individual user. We guarantee our clients full visibility into campaign insights from impression to conversion. The Locala programmatic technology guarantees MRC accredited standards and impressions and landing pages that are 100% loaded + 1 second followed by real clicks, and post-click engagements.

Founded in 2011 by mobile marketing pioneers, we now service more than 500 advertisers around the world. Locala is headquartered in Paris with over 130 employees and ten offices worldwide in the US, Europe, Asia Pacific, and Latin America. Discover more:

Locala Italy grows team and recruits Chiara Musicco as Account Manager

Locala is happy to announce the nomination of Chiara Musicco as Account Manager in its Milan office. She will support the fast expansion of the company in Italy and manager the day-to-day with Locala’s principal clients.

“It’s a pleasure to welcome Chiara to the family,” says Andrea Pongan, Country Manager for Locala. “Chiara has a decade of experience in the industry, I am confident that she will be a great asset for our clients with insightful strategies. Her rich client-facing experience will be invaluable for growing portfolio in Italy.”

Chiarchiara-musiccoa joins Locala with professional experiences both in Italy and in the UK. Prior to joining the company, she was a part of the digital marketing team at Wilmoths in the UK working with major automotive brands. Before moving to the UK, Chiara was managing consumer retail and luxury brands on their multi-media strategies at ZenithOptimedia and MEC. Most notably, she has worked on the digital media strategies for the Richemont Groupe, Pfizer, Coop and Sky Broadcasting.

“I am really excited to join the Locala team in Italy,” says Chiara Musicco. “The Italian office is not even a year old, and it is already growing so fast with so much potential. Brands need to think mobile-first in their media strategies and I am confident that our offering will be able to help meet their objectives.”

See the coverage on

Nicolas Rieul joins Locala as VP Strategy EMEA

NicolasRieul_Locala_emeaLocala recruits Nicolas Rieul as VP Strategy EMEA to join the team in its headquarters in Paris, France. He is a Board Member at the Mobile Marketing Association in France and IAB France.

“Nicolas Rieul is a key figure in the mobile advertising market and brings to Locala a wealth of mobile programmatic insights and experiences,” explains Stanislas Coignard, Chief strategy Officer at Locala. “Adding Nicolas to our team is a key move help evangelise Locala’s mobile and programmatic vision across all of our different European markets. Finally, Nicolas truly embodies the Locala spirit, he is passionate and entrepreneurial with an avant-garde mentality – he will actively provide his mobile marketing knowledge to our brand and agency clients.”

Prior to his move, Nicolas held several managing positions, VP Marketing & Research at Databerries and Head of Mobile for Dentsu Aegis Netowrk in France. Notably, during his time at Dentsu, he led a strategic team aimed at evangelising to advertisers on the importance of mobile media in their broader advertising strategies. His passions for mobile started early on in his career where he started at Mozoo and eventually became the Head of Ad Operations. Since 2015, Nicolas joined the MMA France as a Board Member. Today he represents France on the MMA’s EMEA board. He also sits on IAB France’s Public Affairs Commission focusing specifically on the European Commission’s new e-Privacy Legislation.

“Locala’s mission to uphold transparency in the industry, with its MRC accreditations and open technology were all important pull-factors that enticed me to join this team,” elaborates Nicolas Rieul. “In my new role, I will evangelise on Locala’s position in the mobile ecosystem and take an active role in shaping the ever-changing legislations on digital advertising in France and in Europe. As the programmatic space becomes more crowded with the increased presence of giants like Google and Facebook, it is important to remind the market that alternative players who respect both the user’s personal data and advertiser data do exist.”

See the news on MMA Global.
See the announcement in French on CBNews & Air of Melty.

Baromètre Publicité in-app IPSOS x Locala

Ipsos, leader des études en France, et Locala dévoilent les résultats du premier baromètre post-test de campagnes mobiles in-app. Dans un climat pourtant peu favorable à la publicité, l’étude révèle que les campagnes mobiles in-app ont un réel impact sur la manière dont les marques sont perçues par l’utilisateur et sur l’incitation à l’achat.  Le format interstitiel démontre sa capacité à laisser une trace mémorielle importante, tandis que le format MPU (pavé 300 x 250 px) contribue plus favorablement à l’image de marque.

Téléchargez l’infographie



Découvrir cet article sur CB news et Stratégies

Locala Recognised by PwC for Best French Tech Revenue Growth

Success for Mobile saw a revenue growth of 81% in the past year. PwC revealed the Top 100 Digital Enterprises in France this week and Locala was recognised as the company with the highest revenue growth among the Top 100!

blog_visu_french_tech_revenueThis is not just only a success for us, but for the entire mobile advertising industry. Locala’s vision for mobile advertising success is founded on data transparency, certified accreditations, and anti-fraud metrics. Our clients have chosen our values and trusted us with their mobile campaigns over the past five years. The mobile advertising industry is maturing with the right foundations.

“Success for Mobile” is not just the name of our company…this is our vision that we live and breathe everyday. When our clients succeed in creating impactful and effective mobile campaigns, that is a win for our company.

So… a big THANK YOU – MERCI to our clients for trusting our technology and our vision and to our talents at Locala


Read more about PwC’s Top 100 Digital Enterprises in France:


Locala US Expands; Appoints Scott Dornblaser as SVP Sales of Americas

NEW YORK, June 1st, 2017 – Locala (Success for Mobile), a mobile ad tech company with headquarters in Paris, France, has appointed Scott Dornblaser as SVP Sales Americas based in New York City. Dornblaser will lead Locala’s sales expansion across North and Latin America and report directly to Fred Joseph, Locala’s US CEO and Global COO.

“Scott joins Locala with over 20 years of digital experience, bringing a wealth of sales and management experience to the growing Americas team,” explains Fred Joseph, COO at Locala. “After our initial successes in New York and recent expansion in Miami, Scott’s appointment is timely to help strengthen our expansion in the Americas.”scott

In his new role, Dornblaser will lead and grow the sales team based in the US, as well as grow the company’s revenues in the Americas.

“I am thrilled to be joining Locala. Working with a company dedicated to transparency and performance in the mobile space is a special opportunity,” explains Scott Dornblaser. “With the MRC accreditation, cost per landing page buying model, and unique creative capabilities, we have the best solution for any marketer who is serious about mobile advertising.”

Prior to joining Locala, Dornblaser held several VP Sales positions at Drawbridge and Conversant Media, where he grew the mobile revenues by four times and doubled the team over 3 years. Previously, Dornblaser was the General Manager of LivingSocial in New York City with an impressive track record, growing the company’s revenue by 100% year on year.

Mobile Ad Fraud: Time to Clean the Space

We conduced a study on 92 mobile programmatic campaigns across Europe, US, and APAC between June 2016 to February 2017. The results were compared to a similar research conducted last year. The study evaluated three key indicators, fully rendered impressions, fraudulent clicks, and mobile landing page arrivals to observe the state of ad fraud in the industry. See the full infographic.

Looking at fully rendered impressions there is a 4-point improvement in terms of discrepancies between the ad request and an impression 100% rendered between 2016 in 2017. This is an encouraging sign for advertisers because fully rendered impressions is the first step to actually engaging with mobile consumers.

Following the impression, the two engagement metrics such as click and mobile landing page arrivals are both susceptible to non-human traffic and fraud. Compared results from 2016, the study found an increase by 14 points of suspicious clicks identified in mobile campaigns. The number of users that click on an ad but never arrive on a landing page also increased by 17 points in this year’s study. This is a combined result of increasing investments into the mobile channel, hence more fraudsters arise as well sophistication in fraud detection algorithms.
Screen Shot 2017-05-01 at 07.23.45Ad fraud can never be eradicated. Having transparent benchmarks on the state of ad fraud in mobile campaigns is a key step to help advertisers insulate their media budgets from non-human traffic. The industry as a whole is working together to standardize metrics, eliminate discrepancies and improve fraud detection. Advertisers can help this maturation by tracking with anti-fraud technologies that have been accredited by independent organizations like the Media Rating Council. A very first step is to qualify impressions only it has 100% rendered on a mobile screen to ensure true consumer engagements.

Lancôme France and ZenithOptimedia France pioneer an exclusive AdBot offer with Locala

Locala launches a brand new mobile advertising offer, the Adbot, to leverage the rise of chatbots and redefine brand engagements. With this offer, advertisers can reach users across a vast selection of publishers and direct them into the Messenger App to carry out a personalised conversation in real-time. Lancôme France and ZenithOptimedia (Publicis Media) is debuting this breakthrough strategy to engage with mobile savvy consumers.


“Facebook’s Messenger platform is a key channel to spark conversations between brands and consumers. We wanted to help advertisers leverage the unique chatbot experience and maximize their reach outside the Facebook display environment. Our AdBot solution combines a wide reach of premium publishers with enriched data context via geolocation to make the most of all the chatbot functionalities in the Messenger application,” explains Stanislas Coignard, Locala Chief Strategy Officer. “Another key feature of this offer is that both user actions in-ad and post-ad are tracked and measured in the Locala platform.”

As a pioneer in digital innovations, ZenithOptimedia France decided to test out Locala’s AdBot strategy to execute a “smart sampling” mobile campaign for Lancôme France. “Most recent eMarketer figures show that 54% of Messenger users would like to receive branded promotions within the app. With this insight, we set out to rethink brand engagements in our mobile campaigns by integrating chatbots,” says Jérôme Perissel, Digital & Innovation Director ZenithOptimedia France. “This is a breakthrough user experience to obtain and convert consumers directly within their smartphones.”

With the Lancôme France chatbot, mobile users can describe their specific skin type to receive a personalised skincare routine. Each mobile user can choose from hand-picked products by the chatbot and receive free samples to test these from home. The chatbot will collect the user’s full name and address then finish the conversation with a confirmation and thank you message. During this campaign, Locala’s tracking and analytics platform measured every step of this branded user journey based on MRC accreditations from impressions, clicks, to app opens.

“We were able to deliver a fully personalised and interactive ad in this campaign – initiating countless conversations with our consumers while generating qualified leads and interest for our products. In such an intimate medium like the smartphone, it is imperative to be able to put in place mass marketing that delivers adapted messages to each consumers. This is why are very excited about the AdBot solution.” explains Berengère Delaporte, Marketing Director of Lancôme France.

“With our AdBot solution we are transforming the call-to-action as we know it, into a conversation-to-action. What’s makes this strategy even more impactful is being able to reach audiences via a large network of publishers be able to measure engagements at every step of the conversation between the user and the brand,” concludes Stanislas Coignard.

Read the French coverage in L’ADN and OffreMedia.

Locala Expands Operations to Italy

Milan, Italy, March 29th, 2017 – Locala (Success for Mobile), a mobile ad tech company founded in Paris, France, is growing its businesses in Italy with the opening of a new office and two senior hires. This new development comes as a series of successful expansions for the company to London, Düsseldorf, and most recently to Madrid, earlier this year.

“Italy is an important and strategic market for digital mobile ad investments. The fourth largest in Western Europe after UK, Germany, and France,” explains Christophe Collet, Locala CEO. “We are excited to bring our unique offerings into this market and provide advertisersAndrea_Pongan_Locala_italy with guaranteed engagements to maximise their media spends.”

Locala’s Italian office will be led by Andrea Pongan, who joins the company as Country Manager. He has more than a decade of industry experience, most recently as Senior Sales Manager at Rocket Fuel. Prior to this, he held several managing roles in various digital advertising companies.

“Despite having the lowest rate of smartphone penetration in Western Europe, Italy has maintained strong double-digit growth in the past few years,” says Andrea. “Advertisers will start to demand and see the added-value from a mobile-first ad tech platform providing transparent data insights.”

Benvenuto_Alfieri_Locala_italyThe second new hire in this new expansion is Benvenuto Alfieri, joining the company as Sales Director Italy. Prior to joining Locala, Benvenuto was the Sales Director at Quantum Native Solution and held numerous Senior Sales Managing roles in the industry. Following this expansion, Locala now has ten active offices around the world and is serving more than 400 advertisers each month.

Read the news coverage in Programmatic Italia.

Locala Strengthens Presence in France with New Hire

Paris, March 20th, 2017. Locala reinforces its French team with new hire of Simon Perrot as Head of Sales France. Simon joins Locala from Spafax Networks France where he was the Managing Director. This strategic recruitment complements the rapid growth of the company within in France.

Simon Perrot’s principal mission in his role at Locala is to lead the sales team in France in its continued expansion. Pierre-Emmanuel Padiou, will move on from Head of Sales France to a newly created role of VP Sales Europe. In this new role, he will manage Locala’s sales teams in France, Benelux, Germany, Italy and Spain.

“Simon Perrot is a leading expert in the digital advertising ecosystem, both among pure players and within renowned media agencies,” explains Christophe Collet, Locala CEO. “This new hire combined with the fast growth of our sales team in France is a positive testament to our efforts in France, where media agencies and advertisers are increasingly putting their trust in our technology”.

With more than a decade of experience in the industry, Simon started his career at AOL Time Warner 15 years ago. He then jumped from various roles ranging from digital activity to purchasing and management at Omnicom Media Group for six years. Following this experience, Simon was the E-commerce Director at ParisCityVision, a leading player in the tourism industry, and the Commercial Director at meltygroup. Most recently in 2015, Simon was the Managing Director of Spafax France, specialising in mobile programmatic.

Read the French coverage in CBNews.

Locala acquires Netadge to reinforce technology stack

London, Feb 21, 2017 – Locala (Success for Mobile) acquired Netadge this week in a move to strengthen the company’s offerings in the programmatic industry and enlarge the current R&D team to more than 50 engineers.

Netadge is a leading self-service mobile DSP specializing in mobile RTB founded in France with presence in New York. This acquisition brings together two leading technologies in an industry shifting towards a consolidation of major players. “Locala is enlarging its technology stack to rival the biggest players today while accomplishing our vision to deliver a transparent, competitive, and certified technology, where advertisers have full ownership of their campaign data,” explains Christophe Collet, Locala CEO.

Following this acquisition, Locala has a projected revenue of $35M USD for 2017. In order to grow Locala’s technology, the company is aiming to double the size of its existing R&D team this year. The acquisition of Netadge represents a step closer to achieving this staffing target for 2017, as Locala will take on over a dozen accomplished data engineers as a part of this acquisition.

“This deal is an advantageous acqui-hire as much as it is a strategic business move,” Collet continues. “Hiring the best talent in the industry is key to Locala’s success and we are thrilled to welcome 14 senior ad tech experts into our product and engineering efforts, growing beyond a 50-person R&D team. We are committed to hiring the best minds in the industry from around the world – today our team is made up of more than 26 nationalities”. The talent search does not end here for Locala, the company still has more than 20 tech positions to fill in the coming year.

In 2016, NetAdge achieved more than $4 million USD in revenues and is actively serving over 50 media agencies and trading desks. “As the US tech giants continue on a path to dominate the programmatic industry, we are committed to remain a competitive alternative by reinforcing our technology,” concludes Christophe Collet.

For more information, please contact us.

Read the news featured in Mobile Marketing Magazine

Read the news featured in ITespresso in French.

Locala enables mobile targeting at the world’s 30 most frequented airports

Locala is able to identify users at O’Hare, Hartsfield-Jackson, Heathrow and other global transport hubs

London, December 5th, 2016 – Locala announces its new capability to target more than 30 million airport travellers each week. Using enriched geo-localised user behavioural and contextual data, the company can now help brands boost their presences in the top 30 airports around the world.

“Consumers tend to deviate from their usual daily behaviours when travelling, and the only constant is their smartphones. Our goal is to reach people while they’re in transit, whether they’re tourists or business travellers, even when they are away from their everyday routines,” explains Christophe Collet, Locala CEO. “Brands that can deliver tailored, relevant messages to their consumers even when they are hundreds of kilometres from home, are truly transforming mobile advertising into a valuable service”.

Locala’s geofencing technology helps advertisers analyse and understand mobile user profiles at airports. The company combines anonymous mobile device identifiers with GPS coordinates, device language settings and online periods. This unique mix provides advertisers with more insights into their consumer behaviours and offers a new opportunity to engage with them at airports.

“Airports are more than just a transit area, it presents a huge opportunity for brands to engage with consumers. The smartphone is an extension of the individual so it is a must-have touchpoint when creating fully integrated brand experiences,” continues Christophe Collet. “Advertisers should be combining the ever presence of the mobile medium with real-time geolocation at airports to deliver seamless customer journeys.”

For example, Hartsfield–Jackson Atlanta International Airport sees over 100 million travellers pass through its gates in one year, presenting a significant opportunity to engage mobile consumers during business and leisure travel. With more than two thirds of air travellers coming from middle to high income brackets, according to figures from the World Bank. This presents an opportunity for companies in the UK and US to leverage Locala’s fully accredited platform to engage with affluent audiences. Demographics such as luxury brand shoppers, digital high-tech users, high end car buyers and business travellers can be reached in a duty-free setting via mobile. Luxury brands such as L’Oréal have already used Locala’s technology to run successful cross-country campaigns.

According to the latest figures from the World Tourism Organisation (UNWTO), international tourists account for 1.2 billion individuals in 2015. This figure will grow to 1.8 billion by 2030. Brands must not overlook the economic opportunities with these travellers and should turn to mobile devices to standout in these high competitive airport spaces.

Read more about this offering in the press:
Exchange Wire
Travel Weekly Asia


Infographic: $9.93bn Lost to Mobile Ad Fraud

Earlier this year, Locala examined 87 campaigns, composing of 2.3 billion ad requests, between January to June 2016 in Europe, the US, Latin America, and in APAC. The goal of this study was to to investigate the problem of ad fraud and existing buying models.

AdFraud_ImpressionsBetween the ad request from the ad server and the moment when the ad renders on the user’s mobile device, a significant number of impressions are not delivered. Why ? This is due to various different factors such as network stability, heavy ad units, and device type. This is both fraud and invalid traffic. In the campaigns we analysed, we found that 26% of the total impressions were not seen.

AdFraud_ClicksWe counted a total number of 64.4 million clicks but more than 23% of these were detected as suspicious traffic. Our technology applies a one click per impression counting method to weed out fraud. So after applying our anti-fraud algorithm, we counted only 49.5 million true clicks.
Invalid clicks can be detected through unique certified filtration technology that flag all suspicious clicks and non-human traffic (NHT). It is impossible to eliminate fraud traffic but advertisers should not pay for it.

AdFraud_PostClicksRegarding post-ad analysis we found that a significant number of users don’t actually arrive or engage post click. After a real click, the smartphone user can arrive on a mobile web landing page or install an app.
In our analysis, out of the total post-clicks counted, 48% of the users actually never arrived on the mobile site. For apps, 66% of users installed apps that were never opened.
This is where measuring post-click actions is the best way to evaluate campaign effectiveness and avoid paying for fraud.

With huge investments at stake, Locala created a new buying model: the cost-per-landing-page (CPLP). This model measures a true engagement following a fully loaded impressions (100%+1sec), a true click net of fraud, and a true arrival of the user on the landing page.
We know that fraud cannot be fully eliminated but our guarantee is that advertisers will not pay for it.

Read this news published in Mobile Marketing Magazine

Locala launches new FUSIO platform with built-in fraud detection exclusively at DMEXCO

Following months of R&D and MRC accreditation, Locala unveils a next generation anti-fraud mobile ad technology with real-time visualisation of mobile campaign KPIs and a simplified user interface

London, UK, September 1st, 2016 – Locala (Success for Mobile), a mobile-first advertising technology company, will launch the new FUSIO by Locala platform to provide clients with a guaranteed anti-fraud ad-serving technology to identify non-human traffic and account for trusted KPIs from ad impressions to post-click actions within mobile sites and applications. This significant development follows the company’s recent MRC accreditation, becoming the only platform currently certified by the MRC for app installs, opens, and mobile web visits.

Mobile programmatic advertising is maturing at an accelerated pace, last year in the US alone, mobile ad fraud was calculated at $1.3 billion USD. As more and more investments are now at stake, it is critical for all stakeholders in this ecosystem to address fraud concerns. The FUSIO interface aims to simplify complex mobile campaign data, providing marketers with transparent visibility on KPIs to reduce wasted investments due to fraudulent traffic. With this data, demand-side decision makers will be better equipped to make strategic and effective media buying decisions.

“Mobile is a recurring and decisive channel along the path to purchase. Marketers need a mobile-specific platform to ensure they execute the most impactful campaigns and maximise their marketing spend in this omnipresent media landscape,” said Christophe Collet, Locala CEO. “The real challenge for brands is overcoming fraud concerns, so advertisers can then prioritize supply partners that generate higher percentages of certified traffic and actively combat suspicious traffic”.

The most significant improvement to the platform is the new user interface, including campaign duplication features and drag and drop interactions. Now ad ops teams can set up complex campaigns in a few clicks with ease. Furthermore, with the highly customizable widgets in each dashboard, campaign analytics are taken to a new level with powerful reporting and alerts for better campaign optimization, to remove suspicious traffic and drive efficient performance. The FUSIO platform is fully built on Rest APIs, so all campaign data can be automatically generated from the platform, making it easier for an advertiser to deeply connect FUSIO into an existing technology stack. This means that advertisers can connect to any structure such as a CRM database, financial system or data warehouse, to get the best of FUSIO outside the platform.

“The new platform is revolutionary for marketers. They can track and analyse their customer engagements effortlessly from mobile touchpoints and access the critical data for strategic optimizations all in real-time,” said Pierre Wurmser, Chief Product Officer at Locala. “The advantage of a mobile-native platform empowers brands to deploy dedicated strategies and KPIs to evaluate impact and drive performance.”

Locala will be revealing a first-look of the FUSIO platform at DMEXCO 2016 this month. DMEXCO takes places in Cologne, Germany and is the largest annual global business and innovation conference of the digital economy in Europe. Come visit us at stand Hall 7 / E061 – F068. To book a demo or for more information:

Locala receives MRC accreditation and is currently the only platform to have certification on mobile post-click ad metrics

 Locala’s served impressions, clicks, CTR, landing pages, installs and opens on mobile browsers and applications are now MRC accredited

NEW YORK, NY June 7, 2016 — Locala (Success for Mobile), a fast-growing mobile ad tech company, has been granted Media Rating Council (MRC) accreditation for mobile ad metrics, including served display and rich media ad impressions, clicks, and CTR for both mobile browsers and apps. Significantly, Locala is now the only service currently accredited by MRC for certain important mobile post-click metrics, including landings for browsers, and installs and opens for apps. 

We have always put quality, transparency and accountability first and we are honored to have our efforts officially recognized by the MRC,” said Christophe Collet, CEO of Locala. “With this accreditation, we are committed to keeping our high standards in place for our partners and providing them with the most efficient assessments of their customer journeys on mobile. We firmly believe that advertisers should only pay for ads that have been truly delivered to mobile devices and we are proud to provide our clients with the most accurate views into their mobile campaigns.” 

As a result of this independent third-party accreditation process, Locala’s measurements are now validated to provide marketers with assurances that its metrics comply with rigorous MRC standards and IAB/MMA/MRC measurement guidelines. This accreditation was granted for measurements based on Locala’s proprietary technology for HTML5 ad formats.  

Congratulations to Locala on becoming a MRC accredited company and the only player to have accreditations on mobile post-ad metrics today. We leverage the Locala platform for branding and performance mobile campaigns for some of our most valued-clients. This accountability is very important us, and the industry as a whole,” said Benoit Cacheux, Global Digital Director, ZenithOptimedia.  

 “MRC is pleased to congratulate Locala for this achievement,” said George W. Ivie, Executive Director and CEO of the Media Rating Council.  “Locala’s accreditation is a result of an extensive audit and review process through which it demonstrated its compliance with rigorous industry measurement standards, and accreditation of certain of its post-click metrics will help to provide ad buyers with an additional level of assurance when evaluating the value of their investments.” 

Today some in the industry simply count an ad impression as served from a hit from the ad request. The Locala technology for HTML5 formats surpasses the current industry standard for served impression counting and considers an impression rendered only after the format has been 100% fully loaded plus one second on mobile. 

Locala's MRC accredited capbilities
Locala's MRC accredited capbilities Locala’s MRC accredited capbilities

Locala Launches in Asia, Further Expanding its International Growth

Singapore, 5 April 2016 – Locala (Success for Mobile), a fast-growing international mobile ad tech company today announced their successful launch in the APAC region with commencement of operations in Singapore and the rest of APAC.

After successfully raising $8 Million USD in funding last year, the company has accelerated their international expansion following rapid success in five other markets. The Locala family has now grown to over 85 employees with offices in the US, UK, France, Germany, Brazil and Singapore and continues to grow its global footprint and worldwide client base. Their mobile-native proprietary technology provides advertisers and media agencies a transparent evaluation and optimisation of mobile campaigns in real-time.  

We have high hopes for the APAC region, as the mobile landscape here is set to grow exponentially. Locala’s expansion into Asia with an active office in Singapore is a significant milestone for us. This is a market with huge growth and mobile potential, and provides great opportunity,” explained Christophe Collet, CEO, Locala. “We are unique in the industry to guarantee transparency and 100% viewability. We are excited to deliver this to the APAC region.

Locala’s APAC office is based in Singapore with operations headed by Gavin Buxton, Vice President of Sales APAC. Gavin is responsible for the regional expansion of the company and is highly active with the IAB and other industry bodies to advance the education and standards of the mobile digital space within APAC. With over 15 years experience in digital marketing including leadership roles at Turner Broadcasting, LinkedIn and Microsoft, Gavin brings a great depth of knowledge and understanding to the fast-changing mobile industry and its related opportunities for consumers, publishers and brands.

Increasing mobile adoption has led to a fundamental transformation in consumer behaviors. Asia Pacific is a true mobile-first region and will continue to be a leading market. Harnessing these opportunities for users and advertisers through mobile data, programmatic technology and creative innovation is key to mobile marketing success. Today, end-users are seeking non-intrusive, contextual and creative advertising experiences and Locala provides marketers a smarter way to deliver engaging brand messages,” said Gavin.

At Locala we are focused on delivering a unique approach for marketers based on data-driven strategies. Understanding locational behaviors and leveraging powerful data insights to truly target and retarget is crucial for a brand’s success across any medium,” Gavin adds.

News coverage in Campaign Asia-Pacific

Locala Expands US Footprint; Appoints Frederic Joseph US CEO of Locala

NEW YORK – March 22, 2016 – Locala (Success for Mobile), a fast-growing adtech company has appointed Frederic Joseph CEO of its US operations.

Joseph will be based in New York City at Locala’s US office and will oversee all aspects of the company’s North American business. To accelerate their US expansion, the company also recently moved into a larger office at 36 Cooper Square, former home to other Silicon Alley success stories like Foursquare and Curbed. 

In his new role, Joseph will help position the Locala brand for the American market and increase awareness for its mobile-native technology platform that utilizes premium programmatic expertise and provides transparency for ad impressions and conversions in both mobile browsers and applications. Joseph joined the company in 2015 as Global COO and will also retain this position at Locala. 

“The US represents the largest opportunity for Locala, yet it is also the most competitive market. With our strong premium offering, full transparency and 100% viewability guarantee, I’m confident we’ll continue to forge successful partnerships with brands by helping them achieve the results they’re seeking in their mobile campaigns,” said Joseph. “I am excited to be moving across the pond and overseeing our efforts in the States, as well as growing this part of the business.”

Joseph came to Locala with an accomplished track record in the advertising industry. Previously, he was CEO EMEA of Performics and Chief Digital Officer Worldwide of ZenithOptimedia. He has also served as as Managing Director of Vivaki Nerve and President for the Internet Advertising Bureau (IAB) France.

“Locala has seen rapid growth over the past 12 months with expansion to Latin America and APAC. We have opened offices in Brazil and Singapore and now have a presence in all major markets,” said Christophe Collet, Founder and CEO at Locala. “The biggest market is of course the United States. With Fred’s move and new role, he will drive our international growth and establish a long-term strategy for our US expansion.” 

Locala is gaining momentum in the US and has just recently been selected as one of eighteen startups to participate in the ubi i/o accelerator program. Alumni companies of the 2015 ubi i/o have tallied over $50M in total funding and have secured 150+ sales contracts in the US. Fred Joseph will participate in this program alongside CEO Christophe Collet in New York City from April 18 to June 24, 2016.   

News coverage in CynopsisMedia  

Pierre Gauthier joins Locala as Head of Publisher Management and Development

Paris, 15 March 2016 – Locala (Success for Mobile), a fast-growing ad tech company announced today that Pierre Gauthier will join Locala in a newly created position, as Head of Publisher Management and Development. 

Gauthier’s new role is strategically important for the accelerating growth of the company, and he comes on board to help reinforce Locala’s premium programmatic offers. He will oversee and develop key partnerships and private deals between Locala with publishers and ad networks around the company’s global offices (EMEA, US, APAC, LatAm).

“I am very pleased to welcome Pierre Gauthier to our rapidly expanding team,” said Christophe Collet, Locala CEO. “Pierre brings valuable experience for developing strategic partnerships with major publishers both in France and internationally. The timing of his arrival is perfect as we are even more committed to guaranteeing more secure and only high quality mobile programmatic offerings for our clients.”

“It is with great pleasure that I join Locala in this newly created role that will refine the company’s current offers,” said Pierre Gauthier. “I am looking forward to working with the global teams to enrich our audience buying offers and uphold our guaranteed delivery promise. It is an honour to be able to contribute to Locala’s continued international success.”

Gauthier joins Locala with more than a decade of experience in the digital industry within promising start-ups as well as major international companies. He launched the French subsidiary of Widespace, a Swedish group, as co-Director and Director of Partnerships in 2013 and established a network of premium mobile publishers across Europe. Prior to leading Widespace in France, he was the Digital Business Development Manager at Publicitas, and earlier in his career he was Head of Publisher Development for Horyzon Media.

News coverage in MobileMarketing Magazine

News coverage in MediaPost

Locala Study Reveals A Staggering $10 Billion Loss In Mobile Advertising Ecosystem Due To Lack Of Transparency

New York – Locala announced today the results of an extensive global study, the first of its kind, conducted on a sample of 1 billion mobile ad impressions across 30 campaigns, which revealed a huge loss of $10 Billion to advertisers through a lack of ad transparency.

Ad units analyzed in the study were separated into two formats, HTML 5 and static. HTML 5 formatted ads are employed in branding campaigns, while ads in static formats are for performance-based campaigns. The study found viewability issues in nearly 20% of ads in HTML 5 format, which were not seen or closed before being displayed. However for ads in static formats, the study showed a major brand safety issue with almost 40% of ads appearing in unfavorable contexts.

In terms of device-targeting, both ad formats suffered an 8% loss due to wrong display environments, meaning the ad has not been properly played. Additionally, Locala’s study found that campaigns with ads in static format are often performance-based, defined by the number of clicks and downloads, this explains why ads are sometimes disseminated in adverse contexts.

To tackle the mobile ad transparency problem, which accounts for a massive 30% loss in the mobile ad market currently valued at over $68 Billion*, Locala created the AdVerification Score, allowing advertisers to see a simple mark out of 1000 for each ad served and enables them to assess impact and success immediately.


As mobile-native experts and an established industry leader, Locala has created a scoring system for mobile ads that will raise the level of accountability and make the mobile space a safer place for brand advertisers.

“The AdVerification Score is a response to the recurring need for transparency among advertisers and media agencies. Often marketers assume that the mobile advertising ecosystem is an opaque black box. In reality, it is not. We are offering a solution that gives brands a clear view of all the important parameters within a campaign” explains Christophe Collet, CEO and Founder of Locala.

Locala combined three major criteria into the AdVerification Score to evaluate each mobile ad; brand safety, device-targeting and viewability. The Locala AdVerification Score examines performance from the ad request, (the moment when an ad is called), until the ad impression (the actual moment when the format is truly delivered to the user).

In practice, the AdVerification Score will evaluate the genuine delivery of each ad impression and clarify the reasons behind lost ad spend within digital mobile campaigns. This Score is now a fixed-feature on the Locala platform, allowing brands to see each AdVerification Score in real-time. Brands can strive for an AdVerification Score of 1000/1000 for each mobile campaign and end the void of rules and metrics in the mobile ad industry.

Different sources of loss in ad spend were used as criteria in the study and then computed to create the AdVerification Score:

  • Brand safety; Locala’s referrer platform excludes incentivized, unwanted and bot originated traffic from media campaigns,
  • Viewability; Locala’s viewability standard is satisfied only when the ad is 100% loaded plus one second (a metric which is stricter than the IAB standard).
  • Device-targeting; The Locala device check feature verifies that ads are displayed on the corresponding devices.
    The results of the study revealed branding ads in HTML 5 format scored 872 out of 1000, which was higher than performance-based ads in static format that scored 627 out of 1000.

Christophe Collet concluded; “Establishing the AdVerification Score means trust for future growth. Brands can now strive for a higher standard where every single dollar spent on ad purchase sees a genuine return. By introducing the AdVerification Score, we are motivating the mobile ad sector to work harder at providing transparency in the ecosystem”.

See the infographic on The AdVerification Score

Source: *Mobile Internet Ad Spending Worldwide in 2015, figure from eMarketer.

This news covered by Media post / ClickZ / Cynopsis Media / Exchange Wire

Locala grabs $8 Million in Series A Funding

London, 4th June 2015 – Locala (Success for Mobile) has today announced an $8 Million Series A round of funding from Entrepreneurs Venture and Bpifrance digital fund to grow its mobile performance technologies globally (

Already boasting a strong suite of products that make mobile perform more for businesses and an enviable client list including many household names; BMW, Levi’s, Cartier and Disney to name just a few, the injection of funds will be used to continue technology innovation and expand its commercial team in a bid to vie for pole position in the sector. With a patent-grade analytics and programmatic mobile demand platform which applies intelligent technology to proprietary big data, the company is able to skillfully master all the challenges of mobile advertising for its clients; including Open RTB (Real Time Bidding) Bidder, Mobile Adserving, Tracking, Media Buying Optimization and Purchase Funnel Management.

Comscore predicts mobile advertising to be worth a staggering $28 Billion by the end of 2015 and it is expected to double that of desktop ad spend – reaching a colossal $50 billion – in just two years’ time. Locala plans to be at the forefront of this huge advertising budget shift, offering the technology and expertise to both SMEs and enterprises that enable their marketing efforts on mobile to excel.

“We plan to double the technical team, adding data scientists, developers and engineers by the end of 2015, giving Locala an early technological lead,” explains Christophe Collet, Founder and CEO of Locala. “We will also triple our sales team enabling us to grow our presence internationally in particular the UK and US.”

Widely recognised as among the best retargeting solutions for mobile, Locala already manages over 1,000 campaigns every year for 150+ Premium Advertisers such as Renault, McDonalds, AXA and Samsung, combining their technology, data and expertise to increase the optimisation of every Euro spent by advertisers into mobile.
Using the power of artificial intelligence, Locala is unique in offering a comprehensive software suite that provides programmatic advertising, predictive analytics and an ad-server to control the visibility of formats while monitoring the risk of fraud. Its holistic suite also includes a tracking tool to analyze Lifetime Values in real time (both in app and mobile web), CRM analysis technology (mobile and web applications) and an optimization algorithm in real time (programmatic).
“Locala is already the sector leader in France thanks to their proprietary technology and deep industry know how. Our investment will accelerate the international expansion and we’re looking forward to supporting the highly talented team’s rapid growth”, said Bertrand Folliet, Partner at Entrepreneur Venture.
“We are delighted to assist Locala in their journey on global expansion,” concluded Nicolas Iordanov, Director at Bpifrance Investissement. “The technology developed by Locala will enable them to offer clients what was previously impossible thanks to a smart combination of AI and analytics, greatly assisting customers who are communicating via mobile.”
Locala has been financed by its founders until the Series A round and profitable from day one with revenues for 2015 expected to increase 150% on the previous year.
About Locala (Success for Mobile) has built the most advanced performance advertising platform for mobile in the world. It includes two offering; FUSIO by Locala – an analytics tool that uses an algorithm to predict, serve, measure, optimise and deliver mobile ad campaigns in real time, and YANCO by Locala – the performance advertising platform which uses the power of artificial intelligence and predictive analytics to identify potential customers in real time.

Founded in late 2011 by pioneers of the mobile marketing world, Locala now has over 60 employees in 5 offices across the US, Europe, Asia Pacific and South America, serving more than 150 advertisers globally.
About Bpifrance Digital Fund

Bpifrance Digital Fund is a French State capital fund targeting midsized digital technology companies. With €300 million under management, it is funded by Caisse des Dépôts and managed by Bpifrance. Launched by the French State as part of its Future Investment Program, the fund co-invests in technology companies with strong potential for innovation and growth.
About Entrepreneur Venture

Entrepreneur Venture, set up in 2000 by entrepreneurs, is a private equity specialist investing in media, technology and industrial companies. With more than €400 million invested in more than 90 companies to date, Entrepreneur Venture is one of the leading French investors specialized in private SMEs/SMIs in France.

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