Locala, the Drive-to-Store Platform, announced today an integration with Unacast, an award-winning location data, and analytics firm. With this global partnership, Unacast’s location and audience data will feed into the Locala platform and be leveraged to increase its insights and measurement offering in the US, UK, EU and APAC.
Through the integration, Locala will have access to Unacast’s rich data set, including audience data and footfall measurement, for their clients’ omnichannel drive-to-store campaigns. The addition of this data will enhance the insights already available through Locala’s platform and help to further provide brands with a deeper understanding of consumers’ physical retail shopping and visitation patterns.
Incorporating Unacast’s audience and visits data means that Locala will be able to better contextualize the real world behaviors of consumers and their in-store visits by providing unique information to their marketer clients such as whether the user visits a store on the way to the office in the morning, or on the way back to their home location at night. Brands will also receive insight into dwell times in-store, all through data gathered with valid user consent.
The partnership is another move from Locala to build robust data and insights into its platform, enabling marketers to drive more customers into stores, restaurants and dealerships.
Nicolas Saraiva, SVP Strategic Partnerships, Locala said, “We’re always looking for partners that will allow us to provide more effective solutions for our advertising clients. Unacast is a leader in trustworthy and reliable location data — Integrating their offering into our platform bolsters our insights and targeting capabilities so brands can execute successful drive-to-store campaigns and increase in-store visits. The inclusion of Unacast data into our product further strengthens our ability to drive real ROAS for retailers.”
Thomas Walle, CEO & Co-Founder, Unacast said: “Location data has become a crucial component for successful drive-to-store advertising campaigns so that brands can understand how their consumers are behaving in the real world, allowing for better targeting and measurement. We’re pleased to partner with Locala and provide them with the ability to leverage the Unacast data set in order to increase performance on behalf of their brand clients.”