The digital advertising expert comes back to the drive-to-store platform to accelerate its local growth

Milan, 21 December 2021 – Locala, the leading location-based platform for tier-1 retailers, restaurants and auto dealerships, today announced the appointment of Benvenuto Alfieri as Country Manager Italy to lead the company’s expansion in the region.

Alfieri previously held the positions of Director of Sales Italy then Head of Sales Italy from 2017 to 2020. Prior to this appointment as Country Manager at Locala, he served as Growth Director at Friendz, an Italian technology company specializing in consumer-driven marketing and online community activations, for which he led the expansion strategies.

Additionally, Alfieri was Sales Director at Channel Factory, a company specializing in investment optimization on YouTube and social video advertising, as well as Sales Director at Quantum Advertising, the leading provider of native advertising solutions for publishers, advertisers and agencies, and a pioneer in programmatic integrated ads.

“I’m excited to be back at Locala. My return to the company is just the beginning of many new things that we will soon be unveiling to the Italian and worldwide markets,” said Alfieri. “I’m really happy to be part of Locala’s next chapter and to help our Italian clients thrive in the post-covid era.”

Locala CEO Christophe Collet added: “We’re delighted to have Benvenuto back in the team. His ad tech expertise and his in-depth knowledge of Locala will be pivotal to help us expand even faster in Italy and support our customers to reach their goals, both now and in the future.”