Locala has appointed Sandrine Préfaut as Managing Director France to lead the drive-to-store platform through its next phase of growth.
With more than 20 years’ experience in advertising, Préfaut was formerly CEO of Vizeum for 7 years, before joining Adrexo, a leaflet distributor, as co-President, and founding WNR
(What’s Next Retail), a consultancy that advised retailers on how to maximize their local advertising spend.
In addition to leading Locala’s existing drive-to-store proposition, Préfaut will also launch a new division of Locala aimed specifically at retailers, S4R. By accessing a unique data set of
local consumer behavior, S4R’s offer will enable retailers to optimize their online and offline advertising plans. The digital advertising elements of these plans can be activated through
Locala’s drive-to-store platform, Fusio.
Dominique Blanc, former Managing Director FR, has taken a newly created role as VP product business development, to help create customer-driven product offerings.
Préfaut said ‘I’m delighted to be joining Locala as Managing Director. In today’s competitive landscape marketers need advertising that will drive more customers into their stores, and
we are able to deliver this through Fusio. Our new S4R offer is an exciting opportunity which will allow us to act as a brand partner and help brands get the most out of their local advertising strategies’.
CEO Christophe Collet said ‘we are delighted that Sandrine is joining Locala as Managing Director. She brings a wealth of experience to the team; her expertise will help Locala to enable clients to build more successful businesses’.
Connect with Sandrine on LinkedIn.