Locala announces a global partnership with Integral Ad Science, the measurement and analytics company that empowers the advertising  industry. FUSIO, Locala’s full stack programmatic platform, is now integrated with viewability measurement by IAS.

Locala clients worldwide can now benefit from IAS’s industry leading viewability measurement on the FUSIO campaign dashboard. IAS’ viewability solution is accredited by the MRC for mobile browser viewability measurement. This new partnership will complement Locala’s service, which is separately MRC accredited for served impressions, clicks, landings, app opens and installs.

“Viewability is a critical concern in mobile campaigns; this is why we are partnering with Integral Ad Science to make their measurement available to our clients. Brands now have access to additional metrics from another MRC accredited provider, and a more in-depth view into their campaigns,” explains Christophe Collet, CEO of Locala. “Reliable and validated metrics are the foundations for efficient and impactful mobile campaigns.”

“We are excited to join forces with Locala to further improve quality and transparency for mobile campaigns,” says Nick Morley, Managing Director, EMEA at Integral Ad Science. “Viewability is becoming a must-have standard in the mobile market, as is the case for desktop campaigns today. Integrating viewability measurement is a trend where we will see other players from the mobile ecosystem follow suit.”

Read the news in MarTech Series.