Brick-and-mortar has been under a lot of pressure in recent years, and while talk of a retail apocalypse might have been overblown, retailers have faced a lot of challenges, including the boom of eCommerce, the rise of real estate rents for many shops and businesses, as well as the demand from consumers for better, more engaging in-store experiences. 

Then came 2020 and the COVID-19 pandemic; shops, in-door dining, and nonessential businesses were forced to close and people were avoiding crowded places. But business owners adapted and pivoted to deal with the hurdles placed in front of them, creating omnichannel experiences for shoppers where needed. 

So yes, this year has hit everyone across the globe hard, but it is clear that busy main streets and shops are still essential for communities to thrive. This has been made evident through the eagerness people have shown to get out of their houses and into malls and stores. While the world begins to return to a sense of ‘normalcy’, we are seeing people more willing to go out to the store for their shopping experiences. 

If you are a business, big or small, with a physical location, you need to figure out how to get consumers into your store, restaurant, or dealership.  

That is why at Locala, the Drive-to-Store Platform, we’ve been working hard to develop a best practices handbook highlighting the most effective drive-to-store tactics for brands across verticals, with proven successes from our very own clients. 

In this guide, you will find the three critical elements of creating, managing and optimizing drive-to-store campaigns. The insights in the report include:

  • The goal of a drive-to-store campaign is different from a standard ad campaign, so getting the set-up right is crucial. That means considering things like travel time, radius targeting, and precise competitor targeting.
  • The biggest mistake people make when running drive-to-store campaigns is only measuring performance at the end. But by that point, if people aren’t flocking to your store, it’s too late. That’s why foot traffic and optimizing the campaign mid-flight is critical to its overall success.
  • Success stories from major brands like Palmer’s, L’Occitane, St Hubert, and Volkswagen that demonstrate the real impact of a well-executed drive-to-store campaign. 

Click here to download The Drive-to-Store Handbook. 

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